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Level 5 Leadership

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Level 5 Leadership
The Triumph of Humility and Fierce Resolve
A] Verghese Kurien – called the “Father of White Revolution” in India –
There are some amazing leaders around world who never cease to inspire me. After reading the article on Level – 5 leadership, one name that immediately came to my mind was of Varghese Kurien who revolutionized milk production in India.
Humility + will = level 5
Verghese Kurien (1921 – 2012) was a leader of remarkable vision, creativity and compassion. He came to a small town in Gujarat named ‘Anand’ to serve on a government bond since the government had sponsored his education abroad. During this time the local dairy farmers in Anand were being exploited by large diaries and did not get their fair share of milk price. This was compounded by an inefficient way to get their milk to the market. This is the time when India’s demand for Milk was increasing. They were the second largest importers of milk.
Kurien was touched by the plight of the farmers. Kurien also saw this as an opportunity rather than accepting the situation as it is. He truly believed in transforming the lives of the farmers through a business model which can be run as a self-sustained engine – a true trait of a leader to think a long way ahead much beyond his times!
He setup a dairy co-operative and insisted that farmers buy a pasteurizing machine; the investment which totally paid off. Milk could reach big cities without getting spoilt and the co-operatives flourished. The co-operative model was an instant success and was replicated through the entire state. Later the same model was adopted nationwide. He led a nationwide milk operation which was called “The Operations Flood”. By creating a self-sufficient dairy system in India, Kurien revolutionized rural India and dramatically improved the lives of the poor living in those areas. The cooperative system has given

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