7.1 Introduction:

The idea of living in a society came from the idea of sharing among self and others. This started the process of “exchanging method” when the civilization got a new turn. People used to exchange their surplus products with the product they needed with the person who found this surplus product as his need and the needed ones as his surplus. But after some days it became problematic to find the right person. Gradually the idea of money comes and people started buying and selling things with money. This generated the idea of organizing a particular place where people come to buy the wanted products and sell the surplus in exchange of money which is called market in general concept.

Bangladesh is a land where most of the people are engaged with agriculture, but to make this agricultural process successful the marketing process has the maximum contribution. There are two types of market in Bangladesh. City and town markets are known as urban markets and the markets in the villages are known as rural market. Though, we, the city dwellers buy our daily necessities from the market and these mainly come from the village, we do not know about the process how the products reach to us from the producers. We never try to know who are the persons behind to reach these products to our hand and how the price is set. Another important reminder is that most of our country economy depends on the village economy; agriculture and village market.

So as a student of renowned university we got the opportunity to analyze the rural market. The assigned market for the analysis was the “Koittar haat” in Manikgonj, only a walking distance from Proshika campus. The Haat day was Friday where large numbers of people from different places come to buy and sell their products in the haat.

7.2 Objective of the study:

The objective and purpose of the study is to