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Li&Fung

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Li & Fung is a global trading company that supplies high-volume consumer goods including apparel, fashion accessories, home products, handicrafts, promotional merchandise, gift items, toys, sporting goods and travel goods. A path that company has been gone through shows a several critical points that influenced and affected the sustainable development of the company. Specifically, we would like to pay an attention on company’s corporate culture, a transformation and adoption of information technology as a core strength and rivals acquisition strategy. After analyzing the case, a several key questions are derived to show the main issues and implications for the case. 1. Does the three-year plan strategy work efficiently for the current business environment? For that, do the owners need to reconsider the corporate culture and philosophy of Li & Fung Company to be more suitable for the rapidly changing pace of business environment? 2. What kind of challenges had the company faced before adopting the E-Commerce? Is there an alternative way for “Bubble in strategy”? What is the role of information technology in current company’s business profile? 3. Does the expansion strategy lead Li & Fung to the future success? How the acquisition may affect on company? 1. We believe that the core of the any big corporation is a corporate culture and the way leaders are sharing the vision and goals. The Fung brothers had laid great emphasis on traditional values, notwithstanding their efforts to modernize the company's operations (we will discuss about it in more details in a question #2). They had tried to foster a well-knit family like culture, where titles and hierarchy were less important. Interesting fact is that the brothers continued to read many if not all fax messages from customers to have a personal understanding of their

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