What topic did you search on?
“Internet Marketing”
Find an article that provides additional key words or other search terms that you can use to enhance your search, as was the case in the tutorial.
“Interactive Marketing”
Find three articles that have the “find it” option. Write the titles and authors of the three articles here.
1) Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms. By: Wolny, Julia; Mueller, Claudia.
2) Interactive media usage among millennial consumers. By: Moore, Marguerite.
3) Strategies for Interactive Communication, with External and Internal Stakeholders, in Events’ Marketing. By Moise Daniel; Georgescu Bogdan; Zgură Daniel.
Click “find it” for all three of these articles. What did you find? Are any of the articles available full-text, perhaps through the journal website?
1) Not available online – At least when I click find it, this appears.
2) Full text is available at www.emeraldinsight.com, which is a journal, book, and database website. HTML and PDF are available for this journal.
3) Full text is available at www.sciencedirect.com, which is a journal website. Also the only way to see the whole thing is by downloading the PDF.
Ask for one of the articles through Document Express. Write the name and author of the article you ask for below. 1) Journal: Journal of marketing management
Article: Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms.
Author: Wolny, Julia
Did you learn anything new about OneSearch from this set of tutorials? If so, what did you learn? If not, why not? Did you know the information before watching the tutorials?
I learned that the online library is pretty much just as good as a regular public library, except it is very convenient. The only thing I