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Life Alert

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Marketing 500 Assignment 1
Life Alert Marketing Plan
Fawad Siraj
Strayer University

Marketing Objective
Life Alert’s objective has always been to help people in an emergency situation. Life Alert saves a life from a catastrophe every 11 minutes and is the only emergency response company that has proof of saving thousands of lives. They have an onsite dispatch center twice the number of dispatchers per member as compared to an alarm company. They guide people during an emergency and provide medical history to paramedics in time of an emergency. Life Alert provides wristbands with an emergency button to alert a center during an emergency situation. For the past two decades Life Alerts has saved over 2 million lives through the use of their devices roughly one member every 26 minutes (http://safety.lovetoknow.com/Life_Alert).
Life Alert can expand their business by effectively marketing additional services and state of the art devices to assist or even prevent emergency situations. Their service is primarily targeted for the 50+ age group living alone. By offering additional services Life Alert can expand their market segment to families with children over 5 years old. Life Alerts can include the following marketing objectives to expand their breadth of services: 1. Expand their current market within the 50+ age group by offering in depth health monitoring devices integrated with medical services e.g pulse monitor, blood pressure monitor, diabetes monitor e.t.c 2. Expand their service by offering tracking services e.g. active patients with Alzhiemers 3. Develop a relationship with doctors and hospitals and share patient data for better diagnosis and preventative measures. 4. Expand their market segment to families by advertising on TV and the internet

Market Segment
The primary market segment for this product is people living

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