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Lifestyle Profile

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Submitted By rbielen
Words 1099
Pages 5
Lifestyle Profile
Rebecca Bielen
HCS/539
March 18, 2013
Martha Owen

Lifestyle Profile
Northwest Medical Center Springdale is a 222 bed facility. The remodeled emergency department has 20 bays’ and when the renovations are complete it will hold a total of 30. Northwest Medical Center Springdale houses the only 30 bed psychiatric unit in Northwest Arkansas. How a consumer lives his or her lifestyle determines how their decisions are made with everyday tasks. A community is profiled through two different types of analysis. The first is called VALS, which is the values and life styles of a particular group and the other is called PRIZM which stands for potential rating index by zip market. The market is defined by the persons who have the need which he or she is intending to satisfy with the services offered. One must define the market by targeting the specific populations’ to include both genders and of any age. The advantage to defining the target group is to facilitate the segmentation and positioning of the market strategies. Identify known aspects of the population and communicate this information in the scheme. Positioning is imperative as one would want the population’s to perceive the facility as being different and the one they prefer as the best option for him or her. Segmentation and positioning provide the populations’ with advantages since specific clients find their needs better covered. There are immediate effects which come from segmenting the market when becoming the competitor. Opening new units each year with the newest technology discourages the entry of any new competitors. Segmenting increases the size of the market and also makes the services more attractive to specific populations. The long-term effects would lead to a saturated market which may reduce the success of the new services provided in the new wing. One

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