...EXERCISE-04 The line integral Evaluate [pic] a) If [pic] and C i) is the line segment from z = 0 to z = 1+i ii) consists of two line segments, one from z = 0 to z = i and other from z = i to z = i+1. b) If f(z) = z2 and C is the line segment from z = 0 to z = 2+ i c) If f(z) = z2 and C consists of two line segments, one from z = 0 to z = 2 and other from z = 2 to z = 2+i. d) If f(z) = 3z + 1 and C follows the figure e) If [pic] , C is a circle [pic]and [pic] f) If [pic] and the path of integration C is the upper half of the circle [pic] from z = -1 to z = 1. g) If [pic] and C is 1) the semicircle [pic] 2) the semicircle [pic] 3) the circle [pic] h) If [pic] and C is the arc from z = -1 - i to z = 1 + i along the curve [pic]. i) If [pic] and C is the curve from z = 0 to z = 4+2i given by [pic]. j) Evaluate [pic] along: a) The parabola [pic] [pic] b) Straight line from (0, 3) to (2, 3) and then from (2, 3) to (2, 4) c) A straight line from (0, 3) to (2, 4). EXERCISE-05 1. State Cauchy-Goursat theorem . 2. Verify Cauchy-Goursat theorem for the function [pic], if C is the circle [pic] (b) the circle [pic]. 3. State the Cauchy’s integral formula and Cauchy Residue Theorem. 4. Evaluate...
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...The Red Line, By Charles Higson Analysis In this short story by Charles Higson we are introduced to three characters (four, including Cathy) that have nothing in common whatsoever. They come from different environments, backgrounds and families. However, as the story proceeds we discover how fragile, weak and alike they become when their fears take over their lives. I will therefore do a thorough analysis focusing on fear of the unknown as the main theme. In order to do that, I find it important to do a characterization to gain an insight to the four protagonists’ personalities. Berto, Denise and “the nameless guy” are all sitting in the same cabin in The Tube in London. Berto is visiting London trying to find the love of his life, Cathy, an English girl who has visited Berto in Italy where they have had an affair. To his disappointment he comes to find out that she is in a relationship. She leaves him in the Tube after an argument. He feels very self-conscious about speaking English. He has asked for directions and he hasn’t been able to make himself clear, so the man just laughed at him and it has been very humiliating. Another obstacle for him is his pride. He is on the platform and he is deciding whether he should ask anybody for directions and he keeps making excuses of why he shouldn’t. The old women are deaf, some of the men seem drunk and so on. Nobody is good enough. He is actually ashamed of asking for the cherub’s help. (“Why was he ashamed to ask...
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...Cunard Line, Ltd : Managing Integrated Marketing Communications I. 요약 (Executive Summary) 유럽과 북미를 기점으로 1840년 수상항로를 이용한 증기선박 여행업을 시작한 이래 꾸준한 성장을 해온 Cunard 사는 항공산업이 도래하는 시점에 더 이상 수상항로를 통한 단순 여행업이 성장하기 힘들다는 판단과 함께 발빠른 사업 변화를 통해 대규모의 Luxury Cruse 관광산업으로 비지니스를 변경하였다. 대규모 투자가 요구되는 럭셔러 크루즈 산업에서 초기 투자를 통한 대형 크루즈선을 확보하면서 현재 크루즈 여행 업계를 선도하는 위치를 유지하고 있다. 산업이 발달하면서 부를 축척한 은퇴자들 및 40세 이상의 고임금 근로자들이 늘어남에 따라 자연스럽게 1990년 초반까지 매년 10%씩 크루즈 여행업은 성장을 지속할 수 있었으나, 이라크전과 같은 외부적 요인과 후발 업체들의 저가 가격 정책 및 신규 시장에 진입한 후발업체들로 인한 시장포화상태가 예측되고 있는 상황이다. 이에 Cunard사는 Luxury 여행업계에서 50%(160,000 boardings)의 시장을 점유하고 있지만, 향후 공격적은 마케팅을 통해 5-star Luxury 시장에서 80%(250,000 boardings)의 시장점유율을 이룩함과 동시에 occupancy를 95% 이상으로 끌어올려 시장 점유율을 확대 및 Luxury Cruise 산업의 육성, 그리고 추가 이익을 목표로 한다. 이를 달성하는데 가장 핵심이 되는 방해요인은 경쟁이 심화된 시장에서 경쟁사들의 공격적인 가격인하로 인한 시장 침투 현상이 있을 수 있다. 이러한 방해요인을 극복하고 목표를 달성할 수 있게 하는 최선의 해결책으로 현재 5-start luxury 부분과 4-star premium 부분으로 나뉘어진 선박 마케팅을 각 Segment 맞게 브랜드 차별화 전략을 기반으로 한 마케팅커뮤니케이션 목표를 설정한다. Cunard사의 주된 비지니스인 5-star Luxury급에 포커싱 된 마케팅 활동을 주된 타겟으로 설정하여 5-star luxury 크루즈 여행을 집중하는 branding 전략을 취함으로써, 2대의 Premium급 선박들에 대해서는 Luxury 크루즈 여행 경비가 부담이 되는 별도의 고객로 segment를 구분하고, 그간 전 선박에 걸쳐 구축해온 “CUNARDS”의 luxury 이미지를 이용하여 여전히 Luxury 급의 서비스를 제공하는 brand로 인식될 수 있는 marketing communication 전략을 설정한다. II. 문제분석(Problem Analysis) 1. Goal 현 50% 수준의 Luxury Cruise 시장 점유율을 80% 수준으로 끌어올림과 동시에 현 90% 수준의 탑승율(Occupancy)을 100%에 근접한 수준으로 끌어올리기 위한 Integrated Marketing Communication 전략을 수립한다. 이와 같은 목적을 달성하기 위해서 Luxury와...
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...outline of something, the groundwork for a picture, whereas the sketch that is our life is a sketch for nothing, an outline with no picture.” An inspiring quote from Milan Kundera. A man who sees the good in the bad and grabs ahold of all this good to see his straight line in life. Life’s line has edges, corners, walls, the right-way doors, and the bad-way doors, it has mountains, and hills, and u-turns, and rivers, and valleys, and every once in a while life has a straight line. Your straight line can be as long as one day, one week, one month, and even one second long and you determine that. You make your line and leave it here for everyone else to see. Make your line an obsession not a degression, a leader not a follower, straight not an empty mess. It’s your life and your line. Make it who you are not who you want to be. When you get to that curve or edge don’t give up. Giving up means you're a quieter and you’re not! When they tell you you can’t, tell them you can and show them you can, because everything is possible. Life is just one messed up line trying to tear you down. Don’t let it, make your line the way you want. Keep reaching for straightness and be the succeeder, and always remember straight lines do exist. You just have to make them exist. Make this your life and your...
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...Overview: Cunard line, Ltd. Was a wholly owned subsidiary of Trafalgar house, a large London-based conglomerate. It had been in the cruise and steamship business since its founding in 1840. It was a widely considered to be the last of the great steamship lines, and ad successfully adapted to the contemporary marketplace. Prior to the advent of jet travel, the firm had been an important worldwide provider of travel services, particularly between Europe and North America. The growth of convenient airplane service on international routes had changed the basic character of its business. Cunard now was in the “luxury vacation business. Customers were treated to a wide variety of activities, and entertainment and sumptuous food while they were at sea. The appeal to the user was to experience luxury and fun while cruising amount interesting vacation-oriented ports. Cunard offered cruising on seven ships. Five of them were in the luxury (5 star) category, and two were in the premium (4 star) category. Each had its own distinctive image and positioning: The first of the cruise ships was considered to be the finest in the world it was called the QE 2. It offered ultra- luxury accommodations and exquisite service. In addition to traveling between New York and Europe it was used in the Caribbean and made one round the world trip each year. The QE 2 had a capacity of 1,850 passengers. The Ultra Deluxe was the Sagafjord and Vista fjord were five start cruisers. They ported primarily out...
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...Wired Media Wired transmission lines are physical systems that are used to transmit certain physical quantities. They consist of a collection of a set of conductors made up of good conductors of electricity, like copper and aluminum, and a wire. Some transmission lines used are t-1, t-3, OC lines, DSL, dial-up, and cable lines. A T-1 line is a copper or fiber optic telephone line that can carry more data than traditional dial-up lines. These lines were originally made with twisted copper. T-1 lines are still being made, but the standard is slowly being upgraded to fiber optic lines. T-1 lines can transmit 1.544 Mbps. They connect geographically separate offices through a private voice and/or data connection. It is very useful for small businesses and commercial buildings with more than 8 lines. Getting a T-1 line is costly (around $1,500 a month), however it could save money for companies who have many phone lines. T-3 lines are a collection of about 28 T-1 lines that can transmit data at 44.736 Mbps. Obviously they are faster than T-1 lines, because they have a collection of 28 T-1 lines. They are used for longer distances than T-1 as well. Similar to T-1 lines, they are used to connect geographically separate offices through a private voice and/or data connection. They cost upwards of $3,000 a month to operate so not all small businesses can afford to have a T-3 line. Optical Carrier lines (OC lines), are a part of the Synchronous Optical Network (SONET). OC-1 is...
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...Ford Assembly Line! Word Count: 1,811 I. Image of my innovation that I was allocated The Ford Assembly Line II. The innovation Product and the Process: The ford assembly line is a manufacturing process developed by Ford, which quickened process of producing cars in the early 1900’s. The product that it first helped was the car a Ford Model T. Henry Ford and many other individual’s whom were involved in Ford, came up with the idea of the assembly line in the years between 1908 and 1915 and consequently made the assembly line famous in the following decade for mass production throughout the world. They based their idea on how a slaughterhouse was run, with a conveyer belt moving animals while they were being butchered. The process of the Ford Assembly Line is as follows parts are added to the product in this case the Ford Model T, in an organised manner (for example engine first, then hood, and then the wheels) in which creates the car in a much faster fashion than if it was done by having the car in one spot and waiting till one aspect of the car was done to do the next one. Having people ready at each individual station waiting for the next car to be moved to them too add whatever is needed from the station that they are working at. No heavy lifting done with cars being moved along. Car pieces moved throughout the factory on conveyor belts. III. The Impact of the Ford Assembly Line: A radical innovation. The impact of this innovation was huge, not only...
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...Value Line, in its current form, was incorporated in 1982 and is the successor to substantially all of the operations of Arnold Bernhard & Co., Inc. In June 2005, AB & Co. owned approximately 86.5% of the Company’s issued and outstanding common stock. The Company produces investment related periodical publications through its wholly owned subsidiary, Value Line Publishing LLC ("VLP") . VLP publishes in both print and electronic formats The Value Line Investment Survey®, one of the nation's major periodical investment publication, as well as The Value Line Investment Survey - Small and Mid-Cap Edition, The Value Line 600, Value Line Select, The Value Line Fund Advisor, The Value Line Special Situations Service, The Value Line Daily Options Survey and The Value Line Convertibles Survey. VLP also provides current and historical financial databases which include DataFile, Estimates & Projections, Convertibles, ETFs and Mutual Funds in standard computer formats. The Company also markets investment analysis software and includes The Value Line Investment Analyzer (which was last updated in 1999) and Value Line Mutual Fund Survey for Windows (which was last updated since 1998). The Company's print and electronic services are marketed from time to time through media, direct mail and the internet to retail and institutional investors. The company last advertised on television, CNBC, in 2001. In addition to Value Line Publishing LLC, the Company's other wholly owned subsidiaries include...
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...The Red Line The short story ”The Red Line” written by Charles Higson’s in 1993, takes place in the centre of London. The story deals with three extremely different people who all happens to meet each other while riding the tubes of London, which takes a dramatic turn. Furthermore I will analyse and interpret the short story with special focus on narrative technique and the creation of suspense. In this short story we are introduced to an Italian man, named Berto. He used to live in Venice, where he met a girl who he believes to be his “girlfriend”, Cathy, who is English. They met in Venice where they had a “relationship”, but they spent most of their time in bed, partly because of Berto's lacking skill of speaking English. Furthermore Berto seems to be a very naive and persistant kind of person. He's naive in a way because he believes that he and Cathy actually were in a relationship, he may not have understood the things that Cathy told him back in Venice, because when he arrives in London he finds that Cathy is in this “open relationship” with another man, with whom they spent a lot of time with. Berto is persistent because even when finds out that Cathy is in this other relationship and has been, even before the two of them met each other, he still keeps on trying to be with Cathy, he clearly seems to be in love. One last thing we can tell about Berto from hos behaviour is that he is very shy. The only to why he keeps sitting in the tubes is because he is way too afraid...
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...ABSTRACT: - The transmission lines are considered to be impedance matching circuits designed to deliver rf power from the transmitter to the antenna, and maximum signal from the antenna to the receiver. During this signal transfer certain types of losses occurs e.g.-conductor losses, dielectric heating losses, radiation losses, insertion losses, power losses, and losses due to corona. The objective of this paper is to discuss all these losses. INTRODUCTION:- Before discussing about losses in transmission lines we have to know about transmission lines, their history, their theory, their properties and different types of transmission lines. A TRANSMISSION LINE is a device designed to guide electrical energy from one point to another. It is used, for example, to transfer the output rf energy of a transmitter to an antenna. This energy will not travel through normal electrical wire without great losses. Although the antenna can be connected directly to the transmitter, the antenna is usually located some distance away from the transmitter. On board ship, the transmitter is located inside a radio room and its associated antenna is mounted on a mast. A transmission line is used to connect the transmitter and the antenna. The transmission line has a single purpose for both the transmitter and the antenna. This purpose is to transfer the energy output of the transmitter to the antenna with the least possible power...
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...Pollution is the beginning of an impurity into the atmosphere. Pollution is usually caused by human activities, but is it also an outcome of natural disasters. (“Pollution”) It is happening all over the world and it is causing major issues for the environment as a whole. One of the biggest offenders of air pollution is the cruise line industry. According to EPA.gov, sewage, graywater, bilge water, ballast water, and solid water are just some of the many contributors to the pollution that cruise lines give off. ("Cruise Ship Discharges.") There is a major concern about the possible environmental impacts of these waste discharges that the cruise lines are giving off. According to Cruising.org, cruising is one of the most affordable and enjoyable vacations today. With an estimated 20 million passengers in 2012, the cruise line industry made about $42 billion. The industry was able to employ approximately 356,000 workers last year. Additionally, they paid $17.4 billion in wages to American workers in 2012 alone. The cruise industry in anticipating an increase to almost 21 million people for 2013 which includes an 2% increase for North America. A quarter of the U.S. population has taken a cruise in their life. Out of that population, half of them have taken multiple cruises. (Cruise Industry Overview - 2013) Each ship that sails out is inspected by the U.S. Coast Guard to make sure they are accommodating any global and U.S. laws, guidelines and agreements. The cruise industry...
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...CARNIVAL CRUISE LINES Questions on Strategy 1. What strategy has Carnival adopted in the past to build the cruise line into the dominant player in the industry? Was this a wise approach? Carnival cruise lines was the dominant player in the cruise industry over the last 30 years because of a strong and highly visible brand, a tight control over costs and a clear vision about the industry. Carnival’s corporate strategy was to see them as a vacation business, not a cruise business putting them in direct competition with other vacation companies. The strategy was to convert land vacationers to cruisers. The company saw the huge untapped potential that the North American vacation market offered; only 16% of the country ever cruised. This was a very successful strategy. Carnival’s success and profitability grew, increasing their percentage of market share in the industry each and every year. Carnival managed costs much more aggressively than its competitors. They scrutinized capital purchases and whether there was true value with the asset. Competitors were paying 25-30% to buy a ship per bed more than Carnival. The parent company utilized economies of scale in purchasing. When 9-11 hit, Carnival cruise lines was in position to capitalize on new market segments, operate in new ports (Galveston, TX) and become the new low cost leader. Many of the smaller cruise lines were forced into bankruptcy. This strategy has proven very successful for Carnival. They...
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...Case Study Title: “Carnival Cruise Lines” Program MSC HTM 544: Strategic Management for Travel and Tourism Business Instructor Name: Professor: Ada Lo Student Name: Zheng Chen Jerry 1 Jerry, (Zheng Chen) 鄭晨 13105284g Table of Content Vision ＆ Mission ＆ Goals ＆ Strategies ....................................... 3 Vision of Carnival ........................................................................................... 3 Mission Statement of Carnival ........................................................................ 3 Strategies being pursued by Carnival .............................................................. 3 Its Long-term Goals ......................................................................................... 3 Congruence of Mission, vision, goals, strategy and business model of Carnival............................................................................................................ 4 An internal factor analysis summary .......................................................... 5 External factor analysis summary ............................................................... 6 Strategic Groups within the Cruise industry ................................................ 7 Facing Issues and Solutions .............................................................................. 8 Issues............................................................................................................
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...CARNIVAL CORPORATION STRATEGY REPORT GRIFFIN CONSULTING GROUP Benjamin Levin Jennifer Jones Tom Slade Wednesday, April 11, 2012 2 CONTENTS Executive Summary ..................................................................................................................... 4 Company Background ................................................................................................................ 5 History ....................................................................................................................................... 5 Costa Concordia Incident .......................................................................................................... 6 Business Model and Operations Summary .......................................................................... 8 Five Forces Framework ............................................................................................................. 11 Internal Rivalry ...................................................................................................................... 11 Supplier Power ....................................................................................................................... 13 Buyer Power............................................................................................................................ 14 Entry and Exit ....................................................................................................................
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...segmentation and positioning approaches of the cruise line industry. The paper focuses on the four different types of cruises and their characteristics and the positioning approaches cruise lines use to attract their customers. Marketing Segmentation Market segmentation is the process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment (Dowling, 2006). In pursuing a market segmentation strategy, brands most focus its efforts on a discrete group of consumers to the exclusion of other groups (Elliot, 2007). The cruise industry is segmented into four types of cruises based on certain characteristics that define the on-board lifestyle and the overall vacation experience. The first two types of cruise line classifications are the first-class cruise lines (also known as the mass market lines), and the premium cruise lines. These lines are resort-style vacations offering a board base of services, destinations and amenities that are affordable to most travelers (Hernandez, 2012). The first-class lines focus on the client’s lifestyle rather than using the price or the client’s age. Examples of first-class and premium cruise lines are Royal Caribbean and Princess Cruises. General Characteristics of the First Class Cruise Lines * Large ships * Passenger capacity 2000-3500...
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