...flagship gyms. World Gym is a gym facility that provides equipment for its clients to work out on, but also provide other services such as group exercise classes, personal training, childcare, staff nutritionist, small group training, power express line, and sport specific training. The current mission statement is “More than fitness, it’s a way life of life. World gym will become not only a gym facility that completely embodies the healthy living but it will allow it to grow with minimal capital. The goal is to expand globally and provide guidance to healthy living without the hindrance of having the build a gym facility. To achieve this goal as part of marketing campaign, the plan is to utilize the power of social media. Currently the company is already using Facebook, Twitter, and LinkedIn on top of these social media that is being utilized already, will be adding some video marketing through Youtube and Vimeo. Conceptualizing in Business A well thought of strategic plan not only plays a big role in a success of any small or big organization, it is also imperative for its growth. In any effective strategic plan starts with a well-considered and mission statement, vision, and value. These three categories are beneficial to its...
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...define leadership in your company. At LinkedIn, Leadership is the capacity to inspire others and accomplish shared results. It begins with characterizing a reasonable vision. In the case of LinkedIn it is to make economic opportunity for the 3.3 billion individuals in the worldwide workplace by coordinating skills with job opportunities. Secondly, understand how to evolve from a start-up to a public company. A CEO and the leadership team must comprehend the significance of developing their abilities from tackling issues to teach others to accomplish business results. Next is, prioritize your business goals. Begin with asking yourself and your team on the off chance that we could just do one thing, what might it be? This is a lesson Weiner gained from Steve Jobs and practices each day. Weiner's recommendation is to concentrate on doing less things, and do those things well. As for the fourth lesson, practice time management. Weiner carves out 2-3 hours each day to reflect, think and see the big picture. Weiner’s advice if you do not cut out at least an hour you are fitting way too much into your schedule. (Meister, 2012) In addition, Jeff Weiner also states that, encourage all employees to think like an owner. Employees in a start-up must comprehend the business choices they make are ones that have Profit & Loss implications. In the case of LinkedIn, this implies seeing how the choices they are having, effect the organization mission of uniting the world's 640 Million experts...
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... BINARY UNIVERSITY DOCTOR OF BUSINESS ADMINISTRATION (DBA) COHORT 6 Sylvia Bwalya Mutale-Mwansa STRATEGIC MANAGEMENT MODULE ASSIGNMENT TWO 1 APRIL 2014 Study a Multi-National Organisation (MNC) that operates successfully in Zambia and contrast it with a local organization that is in a similar industry. Answer all 4 questions in 700 – 800 words:1. Selectively contrast and describe the effects of strategic leadership on each organization. Analyze the levels of strategic thinking applied by senior leadership members. 2. Analyze types of strategy that the local organization used and their degree of success or failure (examples might include how local values of stakeholders can be capitalized, or if growth strategies were from acquisitions or mergers etc) Contrast with the MNC 3. Analyze the effects or otherwise of Vision and Mission statements and how they are aligned to strategy implementation. 4. Contrast product or service differentiation and their effects on competitiveness and growth. Give examples. 1 Sylvia Bwalya Mutale-Mwansa Assignment Two TABLE OF CONTENTS ASSIGNMENT TWO ................................................................................................................................. 1 Answer all 4 questions in 700 – 800 words:- ............................................................................................... 1 EXECUTIVE SUMMARY ...............................................................................................................
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...e 5 elements of an effective team 2010 October 17 by Tim Riley | | | 0 inShare | | I recently went on a leadership course and one of the key focuses of the course was creating effective teams. The facilitator recommended a book called “The Five Dysfunctions of a Team” by Patrick Lencioni. Lencioni’s central theory is that there are 5 key elements to a cohesive team. In order of importance they are: 1. Trust – they trust one another 2. Healthy conflict – they engage in unfiltered conflict around ideas. 3. Commitment – they commit to decisions and plans of action. 4. Accountability – they hold one another accountable for delivering against those plans 5. Results focus - they focus on the achievement of collective results Trust is the foundation element because it is only with trust that team conflict can be possible. Teams become dysfunctional when they are unable to productively deal with conflict and all meaningful relationships require productive conflict for them to grow. When teams engage in productive conflict they can confidently commit to decisions. This is where real commitment to team goals happens. Without team commitment you cannot have accountability. If the team is to be accountable, everyone must have a clear understanding of what is expected of them. When teams are not held accountable they tend to look out for their own interests, rather than the interests of the team. A healthy team places team results as the most important goal of all....
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... 2 Coca-Cola’s Mission, Vision, and Standards Our Mission: Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. To refresh the world...To inspire moments of optimism and happiness...To create value and make a difference. Our Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization. Our Winning Culture Our Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality. Live Our Values Our values serve as a compass for our actions and describe how we behave in the world. Leadership: The...
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...AirAsia Case Study Abstract—This paper focuses on the company AirAsia. We will be talking about their strategy through out this paper and will also discuss their position in the global market. AirAsia’s strategy is to become the largest low cost airline in Asia; however, their coverage stays within south east Asia, which with our consultation and data presented in this paper we can analyze and seek a path towards a much larger coverage and becoming the leading largest low cost airline in the world. For the sake of this paper, we will be focusing on AiAsia’s partnership with Emirates in the middle east region. Keywords—AirAsia; Strategy; Sustainable Growth; Low-cost Airline; Alliance; Global Market Analysis; Introduction AirAsia, a successful global company based in Malaysia has been transporting people in Asian for over 15 years. The company is however thinking about expanding their coverage through out all Asia; currently they are covering and more focusing in East and Southeast Asia. Analyzing AirAsia’s strategy will help us understand any trends that is either helping them or decreasing their growth, hence, with proper recommendations we would be able to help AirAsia achieve its goal: Becoming the largest low-cost carrier in Asia. Having that said, by looking the global market and the growth rate of AirAsia; the company will be able to become the world’s largest low-cost carrier instead of only Asia. This requires the company to make a few smart modifications...
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...Campaigns: Training workshops that gives the knowledge of financial market technicalities and present scenario of investment will encourage the students to come in this field. Currently ISMAR is conducting workshops on technical analysis that is less understood by the students. We should change our strategy and should come towards Seminar or conference. Also recruitment tests will do wonder if taken in universities that will also create goodwill of ISMAR among students c. Employee Referrals: The students who are on the training or the employees of ISMAR can refer their friends or colleagues who have the abilities to grow. This will supply the trust worthy and talented workforce to ISMAR. d. Social Networking sites: Facebook, Twitter, Linkedin and other social networking sites may generate talented people if proper advertisement is done. e. Company own Website: There should be a career section in the website where candidates can apply online. Ways to filter them (Selection): a. Aptitude Test: There should be an aptitude test for internship in ISMAR. The test should consist of 4 parts: Numerical reasoning, Verbal reasoning, Figural Reasoning and General knowledge. That will help in analyzing candidate’s logical and analytical...
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...activities tend to be cut off from people when the recession hits. People become scared of the future and unsure of when things will get better and if it will happen again. This causes us to lose revenue and profits. Our hotel growth becomes slow if not obsolete and causes losses to the company in not only hotel rooms but dining as well. People feel it is more logical at this time to eat at home for less than spend money on eating out. Driving Forces We are in the age of technology. Everything from schools, banking, connecting with friends, shopping, and even booking hotels and vacations are done online. With these advancements site like Facebook and Twitter have been created to connect and meet new people. A site has even been created, Linkedin, for business professionals to connect and is even a walking resume. Along with social media sites like these there have been travel sites created as well to make vacation booking easier, more efficient, and faster for today’s people. Consumers rely on websites like this to find the best deals fast. This can pose a problem to most hotel businesses. If you are not one of the top 5 on search engines like these you will fall behind. Competitors will capture more customers which in hand gives them more of the market share. In a market like this you cannot afford to even lose .5% of the market share. With that being said, it is time to rethink marketing, pricing, and packages. Our buyers are never looking for the same thing and rarely are...
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...The Do-Good Strategic Plan Template for: Non Profits, Charities and Volunteer Organizations Developed by: Website: http://www.rebeccamacfarlane.com Phone: 615-389-0207 [Your Organization’s Name Here] Strategic Plan for [Enter the Period of Time this Plan Covers] Developed on [Date you completed the plan] Last Reviewed on: [Update the dates you review the plan – at least every 3 months!] Contents Background 4 Vision 4 Mission 5 Values 5 Championing the Cause 6 MARKETING AND COMMUNICATION PLAN 6 Objectives and Priorities This Year 7 People Development Plan 8 Operating Budget 8 Estimated Operating Budget Worksheet 9 Risks and Opportunities 10 SWOT Analysis 10 Risk Register 11 Success Measures 11 Management Plan 12 The Action Plan 13 Note: To update the table of contents above, just right-click on it and select “update entire table.” This will update all the headings and page numbers automatically! Background Guidance: This section might be the longest in your plan. It should be up to a page or so outline all the key facts of your organization and the field within which you are working. Here are some questions to try and cover for this section. 1. How long has the organization been in business? What is the legal status of the organization? 2. What is the staffing profile and structure of the organization (including unpaid staff)? 3. What need does the organization serve? Why is this important...
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...DeVry University Gorgon “An Emerging Australian Icon” Dia Coleman July 14, 2014 DeVry University Gorgon “An Emerging Australian Icon” Dia Coleman July 14, 2014 Table of Contents * Executive Summary – Page 3 * Company Description – Pages 3-4 * Strategic Focus and Plan – Pages 4-7 a. Vision Statement b. Mission Statement c. Goals * Situation Analysis – Pages 7-15 a. SWOT Analysis b. Industry Analysis c. Competitor Analysis d. Company Analysis e. Customer Analysis * Market-Product Focus – Pages 15-17 a. Marketing and Product Objectives b. Target Markets c. Points of Difference d. Positioning * Marketing Program – Pages 18-21 a. Product Strategy b. Price Strategy c. Promotion Strategy d. Place Strategy * Financial Data and Projection – Page 21 a. Past Sales Revenues b. Five Year Projection * Organizational Structure – Pages 22-24 * Implementation – Page 24 * Evaluation and Control – Pages 24-25 * Bibliography – Page 26 Executive Summary Chevron Corporation’s (CVX) core business provides their customers with fully supportive administrative and financial management dealing with the integrated petroleum, chemicals, and coal mining segment of the Integrated Oil sector. Despite volatility in commodity prices, depressed financial and debt markets, and political...
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...Designs fall under the category of Apparel/Lifestyle Brands. Its primary products include clothes, bags, phone pouches, shoes and other related items. Each creation at Kiara is a piece of art, inspired by the desire to introduce Pakistani crafts to the upscale local and international market. The key collections are for women who aspire to be different from the crowd. The organization manufactures items related to apparel category. All our items are hand crafted, hence providing job to underprivileged women in Pakistan. Kiara’s Brand Standing Analysis of Kiara Designs as a brand depicts the company has following mission vision and values: Mission To promote Women Empowerment & "Made in Pakistan" globally Vision Fashion with a cause, as every dress we sell can help change a woman's life. Kiara is not just about fashion, it is socially-conscious fashion. Values * Promote Pakistani Culture * Help Women to empower them * Art for cause All these key components of Kiara fit in a brand persona according to which it is brand that promotes Fashion with a cause. Industry professionals who are not only catering to the market needs but are also empowering women. Figure 1:...
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...at Philips 5 Inclusion 5 Vision 6 Global I’s 6 WINergy 6 Stakeholders 7 In-depth research before interview 7 Interview 8 Conslusion 9 Sources 10 Introduction For the company research assignment of the minor Cross Cultural Communication, the company we chose is Philips. Philips is a company that produces electronic goods for consumers and companies and organizations. It was founded by the Philips brothers in Eindhoven, The Netherlands in 1891. Philips started out as a company that was manufacturing carbon filament lamps and over the years it grew out to become one of the largest multinational that provides consumer and professional electronics of all sorts. Philips is divided in three main parts, healthcare, consumer lifestyle and lightening. The healthcare part produces medical electronic devices for hospitals and practices all over the world. The consumer lifestyle department is producing all sorts of consumer electronics that improve the well-being and health of its customers. The lightening division of Philips is aiming to produce all sorts of end-user-driven, energy efficient solutions for lightning (Philips, 2012). The reason we chose Philips is the fact that Philips is one of the multinationals around the world that pays a lot of attention to diversity. In the next session we will pay attention to this. Below, you will find Philips’ mission, vision and strategy for the company...
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... Human resources and social media | 1 Contents Executive summary Supercharging talent acquisition and talent management Addressing mobility and collaboration Leveraging the multigenerational workforce Managing the potential risks associated with social media Conclusion … how to get ready 02 04 05 06 09 12 2 | Human resources and social media Executive summary Truly world-class leaders empower key employees to become evangelists for the firm on social media platforms, helping customers, building the brand, attracting talent, and giving a personal face to the company. In addition to the external advantages, these key social media leaders become even more engaged and personally bonded to the company, its mission, and goals if done correctly. These employees can come from anywhere in the organization, from interns, to line personnel, to managers, to product leaders, to executives – but it must be done correctly and be given the support and attention necessary to prevent the foray from falling flat. Social media is well-established as a consumer and brandoriented set of tools. Increasingly, social media is being offered as an innovative solution for internal effectiveness. When strategy and governance are integrated with social media tools, they can positively impact your organization. An organization that thoughtfully embraces social...
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...present: In collaboration with the Coalition énergie et construction durable (CEDC), Moisson Montréal’s focus was working on a large-scale project whose aim was to drastically improve its facilities. Construction and building management specialists devised an energy efficient concept from a sustainable development perspective. MISSION, VISION & VALUES Mission: To ensure optimal food supply to community organizations serving people in need on the Island of Montreal; to take part in the development of sustainable solutions to foster food security. The organization’s involvement in the community is three-fold, acting as a food bank, gathering and distributing food free of charge to support Montreal organizations; it contributes to the implementation of sustainable solutions fostering the self-sufficiency of people enduring hardship; and in defense of basic rights, it aims to advise the general public and authorities of the problems that arise from hunger and poverty. Vision: There does not appear to be a vision documented anywhere, either on the website or in the Annual Report. This should be an objective on the organization’s roadmap. Values: Respect, fairness, commitment, integrity,...
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...Final Business Model and Strategic Plan Graciela Venegas, Christopher Nieto BUS 475 Claudia Camacho 2-23-2015 Table of Contents Abstract 3 Executive Summary 4 Strategies 6 Conceptualizing in Business 7 SWOTT Analysis 11 Balance Scorecard 17 Reference 23 Abstract Our final business model will be discussed in this paper. We will emphasize the important factors that will contribute to the completion of our intended service. It is important to understand our mission, in order to understand the importance of our new service. We have gathered all of the relevant information which starts from describing our product to describing the necessary tools to properly implement and create this new service for Apple, Inc. Executive Summary Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops and sells consumer electronics, computer software, online services, and personal computers. We will be focusing on Apple, Inc. to create a new service that will not only impact Apple's reputation in a positive way, but it will also promote more success. Apple, Inc. has many innovated products that have been popular in our industry, we have decided to incorporate a system in this particular company as popularity, and business success is part of it. We have decided to launch a service to customers with disabilities, this will be intended to help them get...
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