...The Pillow Pet Dream Lites is a pillow and a night light that turns a child's room into a starry sky instantly. Simply by pressing the button it projects stars on your ceiling and walls. It creates a calm and amazing environment that helps children who are afraid of the dark and ease them into a restful sleep. The pillow bet comes with a 20 minute timer, so the light would not be on all night, for any concerned parents who think about how many batteries it will go through. It runs on 3 AAA batteries and is approximately 11" in size. It folds up into a pet or opens to lie flat, like a pillow. All the Dreamlites come with 4 light options: blue, amber, green, and a transition option with it changing every 4 seconds within those three colors. The face of the particular pet is also projected along with the stars. For this product, there will be a dual audience; the parent and their children. This product would be for younger children, maybe 10 years old and younger. Mostly this product would be perfect for a child who are afraid of the dark and can confide in the Pillow Pet to keep it lite. But, of course, the target audience would be the parents of these children as well. The parents will feel comfortable with buying the Pillow Pet to comfort their child. The most important value for this product is that it helps and calms children being both a pillow and a night light. It is not like any other nightlight where it can light up the room with beautiful colors and designs, but...
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...TO: South African Breweries Ltd. Board Members FROM: BiMPSY Business Solutions DATE: August 21, 2011 RE: Assessment of Norman Adami’s Leadership at Miller Brewing _____________________________________________________________________________ Dear Board Members, The BiMPSY Business Solution group, the board of directors for Miller Brewing Company, has recently seen a major cultural change under the leadership of Norman Adami. The following report is an assessment of his leadership at Miller and how that change has affected our company. Adami’s aggressive tactics have rattled our main competitor Anhesuer-Busch (AB). By 2005, AB’s operating income had decreased by 22% with a corresponding loss of 1.8% in sales volume. Miller was also able to gain $10 billion to $12 billion market capitalization from AB.4 Adami has instilled the belief in his employees that the United States’ second largest brewer, Miller Brewing Company, can capture enough market share from its main competitor, Anhesuer-Busch, and possibly overtake it as the number one brewer in North America. We look forward to your questions and comments at the upcoming global board meeting. Best Regards, BiMPSY gives permission for this assignment to be viewed by other students in the MBA cohort. Norman Adami not only changed the climate at Miller Brewing, but in 2003 when he became the President and CEO, he did something even more radical – he “fundamentally changed the direction of the company”5 by changing its...
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...charge of the second floor which consists of two bars and is currently in the process of opening up a sport’s bar too. Sales have been low for the past three months. The draft beers include Miller Lite, Coors Light, Bells Winter White, Guinness, and Rolling Rock. They carry Bud and Bud Light in bottles but not on draft. There have been requests for it in the past but it has never been offered on draft. Advertisements and promotions are in desperate need. The new General Manager has managed at restaurants for the past 10 years and has been very successful. Your main goal is to replace Miller Lite with Bud Light on draft. However, you are not very familiar with Joe’s negotiation style since you have never met him before. This is a big account so you must be ready to sell him your product. Therefore you must be prepared for each one of the five styles. 1) Describe what Joe’s characteristics would be for each negotiation style and tell how you would adapt to it. Be sure to include what style you would use for each of Joe’s different styles. 2) Research your competition (e.g. Miller Lite and other light beers) and develop a list of reasons why Bud Light will serve the B.O.B. better. 3) Develop a list of tactics you will utilize to convince him to replace Miller Lite with Bud Light. 4) Plan your target, reservation, and BATNA for this negotiation. Also have the bargaining zone worked out. 5) Plan out your opening offer, consider price...
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...whose low calorie beer named “Miller Lite” had been sold since 1970, filed against Falstaff to protect its trademark. The former didn’t want the latter, whose product of similar kind was called “Falstaff Lite”, to use the term which it spent millions of dollar advertising. The outcome of the case: In the original district court, a preliminary injunction was released to restrain Falstaff Brewing Corp. from marketing any low calorie beer under any brand with the word “Lite”. The court found for Miller because its conclusions were based on these findings: (1) Miller since 1972 had sold millions of barrels of a low calorie beer under the name "LITE," (2) Miller had spent millions of dollars on advertising its beer under that name, (3) Miller is likely to succeed in proving (a) that the consuming public has come to associate the symbol LITE with the Miller brand of reduced calorie beer, and (b) that "LITE" presently signifies to the public Miller's and no one else's product, and (4) Falstaff since July 11, 1980 has been brewing reduced calorie beer, and has been bottling and shipping it in containers bearing the label "Falstaff Lite." Consequently, the court believed that Miller has since 1978 acquired a de jure primary meaning for the term "LITE" as its product. Falstaff appealed and won the case basing on two independent grounds: (1) Miller was precluded by principles of collateral estoppel from securing it and (2) the trademark "LITE" is a generic term which is incapable...
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...is quite notorious for its sexual content. The commercial, called “Catfight,” goes from a poolside argument into an angry, clothes-shredding, wrestling match between two women who end up in bras and underwear. The ad was broadcasted to millions of homes during the National Football League’s Super Bowl. Sex and the marketing of beer are virtually inseparable. Nonsexual products, such as beer, are sexualized and convey women as means of advertisement and objects. The purpose of this paper is to inform and show readers how women in advertising are being symbolized as objects of desire and as commodities, rather than human beings. The commercial begins with two women having casual conversation about beer, leading to a fight over why Miller Lite is the better beer. One claims that it is the taste of the beer and the other claims that it is less filling. The verbal struggle erupts into a physical battle between the two women, starting with the brunette flipping the table over. The blonde then punches the brunette, which is followed by the brunette throwing the blonde into a fountain and they fight as they rip each other’s clothes off. Soon down to their bras and underwear, the two continue to wrestle all while moaning. As bystanders stare, the fight moves into a cement pit where the women bump and grind against each other. The commercial then cuts to two men in a bar laughing at what a great commercial the viewer just saw would make. To the side of them, two women are shown with their...
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...Because of his press for studies, Larry Brownlow decides to contact and use the research firm, Mansion and Associates. The senior research analyst, John Rome, presented several research studies to Larry to help him make the most informative decision but each study at a different price. This decision including which studies to purchase along with the final decision of investing $400,000 in a distribution center is one that needs plenty of thought and proper analysis. If Larry opens the distribution center in Montana, he will have to decide whether to sell to wholesalers or retailers, as well as the price at which he’s going to sell the beer. SWOT Analysis Strengths The Coors brand recognition. Consumers are already aware of the Coors brand, as it is the 5th largest beer distributor in the United States. It’s stated that Coors doesn’t spend as much money on advertisements as other competitors do because of its already known name. This means that Larry would have to also spend less on advertisements and product positioning in supermarkets because of the awareness of the brand. He will also have to spend less on advertisements promoting the premium product. Another strength is the high demand for the distribution center in Montana. Based on the questionnaire given to potential customers, 81.2% of the people said they will definitely or most likely buy Coors when choosing a beer. Based on this percentage, it’s...
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...SABMilier Aidan McQuade South African Breweries grew on the basis of its strength in developing markets, first in Africa and then in other parts of the world. Following pressure from investors to acquire a brewery in a developed market it acquired Miller in 2002 to become SABMiller and the second largest brewer by volume in the world. This case study explains the business's development. It shows how the strategy has changed with time and circumstances and provides the opportunity to consider its future at both the corporate and competitive strategy levels. ••• Introduction In 2007 SABMiller, the renamed South African Breweries following its acquisition of the American brewer Miller in 2002, had become the second largest brewer by volume in the world. It still vied with Anheuser- Busch. its principal competitor; having dropped back to third place in 2005 it reclaimed the number two position following its conclusion of a US$7.8bn (~6.2bn) deal to take over Grupo Empresarial Bavaira, South America's second largest brewer. In the 2006 annual report SABMiller outlined four strategic priorities upon which its success depended: 'Creating a balanced and attractive global spread of businesses .... Developing strong relevant brand portfolios in the relevant market .... Constantly raising the performance of the local businesses . . . . Leveraging our global scale.' This statement of strategy may be seen as a synthesis of the learning the company has developed...
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...Services 8 5.2. Promotion Strategies 8-10 5.2.1. Target Audience 8 5.2.2. Promotion Message 8 5.2.3. Promotion Channels 8 5.2.3.1. Direct Marketing 8 5.2.3.2. Advertisement 9 5.2.3.3. Discounts 10 5.2.3.4. After Sales Services 10 5.3. Pricing Strategies 10-11 5.3.1. Market Penetration Pricing 10 5.3.2. Cost-Based Pricing 11 5.3.3. Contingency Plans: Price-Adjustment Strategies 11 5.4. Placing/Distribution Strategies 11-12 5.4.1. Retailing 11 5.4.2. Wholesaling 12 6. Controls 12-13 7. Action Plan 13-14 7.1. Pre-Launch Action 13 7.2. During-Launch Action 13 7.3. Post-Launch Action 14 8. Budgeting 14-15 9. Conclusion 15 A. Appendixes A1-14 B. References R-1-2 X. Executive Summary Samsonite is introducing a new product, Lite-Tracker, to provide consumers with ease of access via Near Field Communication (“NFC”) tags and devices while also allowing tracking of any lost or stolen luggage. This decision is arrived at after conducting a study on the current marketing situation which comprises the macro-environmental factors; Demographic, Technological, Economic...
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...why did he give any information at all? It is hard to avoid thinking about the dirty word that everyone is too polite to mention, the "T-word": torture? They say it was just "interrogation," which is what torture lite is. Things like bags over the head, tight handcuffs, no light, no food or bathroom, endless shouting or blaring music or noise, bits of light violence. And, of course, the constant mental and emotional torture of fearing that serious physical pain might start taking place at any moment. But, is it morally correct to use these techniques on an individual just for the sole purpose of obtaining information? The following paper will go in-depth on the moral standpoints of torture lite. From an Act Utilitarian viewpoint, torture lite can indeed be justified. I would say that an individual act of torture lite is justified when it will clearly produce more good than harm. Weigh the suffering of the victim against the odds of either deterring great amounts of crime or obtaining information vital to avoid large amounts of suffering for the greater good. Basically, this act can surely benefit a society just by placing a little bit of suffering on someone to better the society as a whole. This is how torture lite can be justified. On the other side, torture lite is condemned by Rule Utilitarianism. Rule utilitarianism can be seen as a practice rule, which states that even though in some or most cases the rule wouldn't cause the greatest good, never following it would not...
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...Pizza Hut |Download the full 2012 Pizza Hut Franchise| |Disclosure Document here. | |[pic] | |For a full list of our downloadable FDDs | |please click HERE. | |The Franchise Disclosure Document (FDD) is| |a requirement by the FTC. All franchisors | |are obliged to provide the FDD to | |prospective franchisees before they commit| |to investing in a new franchise. | |The FDD is of great importance to | |prospective franchisees because it | |contains important information about the | |franchise. The FDD provides key financial | |information such as the initial fees | |payable to the franchisor, annual | |royalties, likely start-up costs and | |probably most importantly, likely earnings| |from owning a franchise unit. If you are | |interested in finding out more about a | |franchise, it is essential that you get a | |copy of their latest FDD. | | | Date of Incorporation: 1958 Franchising Since: 1959 Headquarters: Plano, Texas Business Description: The franchisor, Pizza Hut, Inc. (PHI or Pizza Hut), operates and franchises pizza restaurants. PHI's primary activity is the operation, development, franchising, and servicing of single-purpose Pizza Hut restaurants, which offer various combinations of family dine-in, carryout, and delivery services, primarily serving...
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...producer of fresh, frozen, and made-from-concentrate citrus drinks. Currently, the company has three projects which are introduction of a new product known as lite orange juice; two mutually exclusive projects, Project S and Project L; and a fleet of delivery trucks with an engineering life of three years. All projects have its advantages and drawbacks. Hence, capital budgeting for each project is made for decision-making purpose. Benefits and Drawbacks of each project Project 1: Introduction of lite orange juice The advantage of lite orange juice is that there are currently no similar products in the market. Orange juice offered in the current market is high in calorie and results many consumers reluctant to drink it. However, lite orange juice is 35% lesser calories. This product is not offered in the current market yet, hence the company is in a strong position to monopolize the lesser calories orange juice market. Furthermore, the second advantage is that it will utilize the section of the main plant which has been unused for several years and causing some deterioration. The utilization of the unused section will also remove the rehabilitation expense. Besides that, used machinery that would be purchased is inexpensive, and it would be depreciated under the MARCS 3-year class, which is a special tax ruling. Lastly, lite orange juice would reduce regular orange juice production costs by $20,000 per year, on a pre-tax basis. However, the disadvantage is that it will cost more...
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...demonstrate integrity, respect and teaming. People with energy, enthusiasm and the courage to lead. People who build relationships based on doing the right thing. Lite Xpress international Incorporation’s Global Code of Conduct provides a clear set of standards for our business conduct. It presents each of us with an ethical and behavioral framework to guide our response to the challenging and sometimes difficult choices we face. It also reflects the commitments outlined in our values. Whenever we encounter an ethical issue, each of us has the responsibility to respond in a manner that reflects our values in action. While most issues can be resolved locally, you will find information within this Code about additional support and resources available to all of us. Full compliance with the Global Code of Conduct is essential and each one must make a personal commitment to abide by it. By living up to the commitments contained in the Code we send a clear message to those we work with about the strength of our commitment to ethical behavior and the delivery of Quality in Everything We Do. In this way we protect and enhance the reputation of Lite Xpress International Incorporation and meet the expectations of our people, clients and communities. Lite Xpress International Inc. Global Code of Conduct The Lite Xpress International Incorporation Global Code of Conduct provides the ethical framework on which we base our decisions- as individuals and as members of our global organization...
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...labor hours are required to manufacture a product, while activity based costing looks at each activity and assigns a cost to it. Traditional costing separates costs into direct and indirect categories. The costs of labor or of raw materials would be examples of direct costs. Then, traditional costing divides the total cost of a product by the direct labor cost. This gives us the estimated cost of the product per item. However, increasingly in today’s business environment, the proportion of direct costs have fallen in relation to the proportion of indirect costs. This makes the traditional costing model less effective, especially when used in multi-product production setting, as is the case in Competition Bikes’ re-tooled Carbon Lite and Titanium frame production environment. Also, the traditional costing model does not look at causes of cost, which means this costing model it is more likely to cost an item incorrectly, and...
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...Jordnötter Gör så här: 1. Sätt ugnen på 180 grader. 2. Kör kexen i en matberedare tills de är fina smulor. 3. Smält smöret och blanda samman alla ingredienser. 4. Tryck ut kexsmulorna i en springform. Se till att smulorna kommer 3-4 cm upp på kanten. Använd gärna baksidan av en sked för att trycka ut kexsmulorna. 5. Grädda botten mitt i ugnen i 7 minuter, låt svalna. 6. Höj ugnen till 210 grader. 7. Vispa färskost, socker, fröna från vaniljstången och vetemjölet tills det känns fluffigt. 8. Vispa i grädden. 9. Vänd försiktigt i äggulorna och sedan ett ägg i taget. Företrädesvis använder du en slickepott till detta. 10. Montering: Lägg lite Snickersbitar i botten på kakan, ringla över lite dulce de leche (eller kolasås på tub om d inte orkar koka/köp dulce de leche) och strö över lite jordnötter. 11. Häll på fyllningen och grädda i mitten av ugnen på 210 grader i 10 min. Sänk sedan värmen till 105 grader utan att öppna ugnsluckan och grädda ytterligare 35 – 40 min. Stäng av ugnen och låt cheesecaken svalna i ugnen i 30 minuter innan du öppnar luckan, då minskar du risken för att den spricker. Ta ut låt cheesecaken och låt den svalna. Förvara den sedan i kylen så att den hinner sätta sig ordentligt. Roy rekommenderar att du gör fram till hit dagen innan du ska servera den! 12. Vispa alla ingredienser, förutom grädden, till det känns lätt och fluffigt. Vispa sedan i...
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...of Property Act is to maintain the status quo unaffected by the act of any party to the litigation pending its determination-even after the dismissal of a suit, a purchaser is subject to lis pendens, if an appeal is afterwards filed-if after the dismissal of a suit and before an appeal is presented, the ‘lis’ continues so as to prevent the defendant from transferring the property to the prejudice of the plaintiff-no reason to hold that between the date of dismissal of the suit plainly be impossible that any action or suit could be brought to a successful termination if alienations pendent lite were permitted to prevail-The doctrine of lis-pendens is founded in public policy and equity and if it has to be read meaningfully such a sale until the period of limitation for second appeal is over will have to be held as covered under S. 52 of the TP Act. The principle of the maxim pendente lite nihil innovetur is incorporated in this section. The section provides that during the pendency of any suit in which right to immovable property is in question, neither party to the litigation can transfer or otherwise deal with such property so as to affect the rights of the opponent. The Explanation makes it clear that lis shall be deemed to commence from the date of the presentation of the plaint and to continue until the suit or proceeding has been disposed of by a final decree or order, and complete satisfaction or discharge of such decree or order has been obtained. In Jayaram Mudaliar...
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