...The current issue and full text archive of this journal is available at www.emeraldinsight.com/1352-2752.htm YouTube: an opportunity for consumer narrative analysis? Stefano Pace ` Universita Bocconi, Milano, Italy Abstract Purpose – The aim of the paper is to discuss a possible extension of narrative analysis to a new medium of expression of consumer behaviour, specifically YouTube. Design/methodology/approach – Marketing and consumer behaviour studies often apply narrative analysis to understand consumption. The consumer is a source of introspective narratives that are studied by scholars. However, consumption has a narrative nature in itself and consumers are also storytellers. YouTube is a new context in which subjects tell stories to an audience through self-made videos and re-edited TV programs. After defining the pros and cons of different approaches to the study of YouTube, narrative analysis is presented as a possible means of understanding YouTube. Findings – Some preliminary evidence is presented by discussing several YouTube videos. These indicate that YouTube content can be better understood as stories, rather than example of other approaches, such as visual analysis, media studies, videography, and others. Research limitations/implications – From the analysis conducted, preliminary managerial implications can be drawn. It seems unlikely that normal TV broadcasters will be substituted by YouTube videos. For the most part, YouTube content draws its sense and shared...
Words: 7435 - Pages: 30
...“The Story of an Hour” Brian Williams English 125 Melissa Eidson April 8, 2013 “The Story of an Hour” I have chosen to describe the theme for “The Story of an Hour” by Kate Chopin in 1894. Theme in fiction is associated with something abstract, something broad. The theme in a story is associated with an idea that lies behind the story. I will give great insight on identifying two of the literary elements in the short story that contribute to the theme. The point of view and symbolism will be the two literary elements, I will provide with examples. Explaining how the selected literary elements affect the narrative theme will be a vital point to this literary work. The theme of Chopin’s piece is essentially a longing for more freedom for women. Chopin reflects her rejection of the “postures of femininity” through her character’s descriptions. She describes her as young with a fair calm face whose lines bespoke repression. Men in the 19th century looked for young and calm attributes in a wife. They wanted a submissive woman to tend to their needs as Chopin’s description suggests. Chopin says that Mrs. Mallard would live for herself. Mallard believes she will be free of marriage, and won’t be repressed as aforementioned any longer by her husband. Chopin displays her character as having a joyous moment after the death of her husband because she is let go being forced into her femininity. Chopin displays a need for more independent women in this piece, suggesting that wronged...
Words: 865 - Pages: 4
...text. One of these elements is James’ use of the frame narrative. I will be discussing the frame narrative and narrators, with particular focus on Douglas, and how it affects the governess’ story. The Turn of The Screw; a novella in which one thinks less about the literary techniques, or the writing style, but more about the story itself. One finds oneself asking; are the ghosts real? Is the governess insane? Is it a conspiracy? We, as the reader need to take a closer look at the text to identity and analyse the techniques, the words, the imagery that gives the story its mystery and intrigue. One such technique is the use of a frame narrative, we hear the story from the unnamed narrator, Douglas and then from the Governess. We know very little about any of the narrators, however, perhaps the narrator that stands out most is Douglas; he is our link to the Governess and her story. Although we are not given much information on Douglas, he is very cleverly used by James. He is the only person present who knew the governess, and the similarities between him and Miles are thought provoking. They are both roughly the same age, they both came back from school to meet the governess , who was hired to look after their sisters , and lastly it is mentioned in the text that they both stand with their hands in their pockets , . Although some readers believe Douglas and Miles to be the same person, I think Douglas is used for literary effect; somewhat of a mirroring of...
Words: 1002 - Pages: 5
...| Short stories | A novel is a literary imaginative work whose content has been invented in an author’s imagination. It does not represent actuality and it is seldom based on facts.Novels and short stories are fiction. | A short story belongs to the genre fiction.It is epic and it tells a story in just one main plot. Often: * Exposition (eksponering, udstilling, redegørelse) * Complication * Crisis * Sad/happy/open/surprising ending.A short story is often restricted (begrænset) to one setting only; fixed place and time and narrow (snæver, smal) social surroundings. There is a limited set of characters in a short story. A decisive (afgørende) situation beyond a character’s control occurs (forekommer, opstår) and the story starts. A short story only discusses a selected part of life. It mostly shows a decisive moment in life, which can entail (medfører) a fatal blow (skæbnesvangert) | To analyse fiction is to open the text by examining its various components (forskellige bestanddele). A good analysis will cover all the following points. * However, all the points will not be equally important in all analyses. Always base your analysis on what is actually said in the text. Analysing of fiction Description: | * Who is the author? * What expectations do the title and the literary genre raise? * Is the text: * Realistic * Naturalistic * Impressionistic * Expressionistic * Fantastical * What literary period it is? * Is the text easy...
Words: 1257 - Pages: 6
...[Document title] | Reader Response: A Rose for Emily Dr. Tina Good ENG 102 | | ARIA EDWARDS 3-10-2016 | In “A Rose for Emily”, William Faulkner’s use of skilled literary techniques throughout the story work to create one of the most candid and organic experiences a reader can have. His narrative structure, use of foreshadow and flashbacks, and artistic execution of the shock ending all contribute to the mysterious and uneasy feel of the story. All of these literary elements also work together to keep the reader engaged in the text. The narrative styling lends way to the reader being taken on the very same journey the narrator is on, at points, at the same time. The back and forth descriptions of a couple situations at once feels like the narrator is telling us a story and remembering bits and pieces along the way sometimes having to digress slightly as to not leave out a single known detail. That point is just as important; the audience doesn’t know any less then the narrator, it is a shared experience with plenty of room for reader interpretation. By using the third person narrative in A Rose for Emily, Faulkner automatically draws the reader into the story by the word “we”. This inherently makes the audience feel like part of the story and creates a layer of empathy, as though the narrator is speaking directly to the audience. After Miss Emily agrees to allow authorities to dispose of her father’s three day old body, the narrator sheds insight into...
Words: 837 - Pages: 4
...literature due to its novelty in technique, versatile ideas, and its break from the traditional narrative writing. Basically “If on a winter's night a traveler” is a novel about the reading experience. When discussing the postmodern literature, Calvino’s novel of 1979 “If on a winter's night a traveler” definitely is a work that is worth to be examined within this context. While ascribing the features of the postmodern fiction to a specified work at times can prove to be an undertaking that is both controversial and challenging in nature. This novel has proven to be both fascinating and also to be innovative work of the fiction which is postmodern. “If on a winter's night a traveler” authored by Italo Calvino, is a postmodern novel since it deviates from the obvious objectivity provided by the omniscient external narration normally found in nearly all traditional books(Calvino & William, pp.13-18). All through chapter two, Calvino employs second person viewpoint, where he narrates of the readers of the novel, are the key characters in his plot. The author constantly employs the pronoun “you” in making the reader to feel more engaged in what is happening and points out directly the relationship between the author, the text, and the readers. Self-reflectivity also is found in nearly all postmodern novels are well-known to possess. Calvino’s novel portrays numerous remarkable literary devices that use “key characteristics’’ postmodern fiction as illustrated in the parameters summarized...
Words: 2371 - Pages: 10
...Using Narrative Text in the Secondary Classroom Once upon a time, in a school, very much like your own, American History and all its contents were studied alongside tales of triumph, and defeat. In this history class, the students supplemented curriculum delivered through lectures and textbooks, with materials from sources such as diary entries, editorials, and historical fiction. This is an example of how narrative text can coexist with expository information found in content area classrooms in today's high schools. While the need for expository text is vital to the success of a student to understand the content (i.e., Social Studies) curriculum, narrative literature and various other texts are a great way to supplement the learner with information from which they can draw a better understanding of the state standards. Explained below is a definition of narrative literature, advantages and disadvantages of using narrative text in the high school Social Studies classroom, and five possible uses for using narrative texts in the high school classroom. Narrative Literature Narrative literature can be both fiction such as novels, as well as non-fictional works such as memoirs (Burke). Often, narrative literature includes many of the following: a plot, character, problems, and themes. In fictional work, one generally finds a setting, with a beginning, a reaction, and an ending (Roe, Stoodt-Hill, & P. C. Burns, 2004). Narrative literature can, and does exist on its own in...
Words: 1279 - Pages: 6
...night Garden and Swallows and Amazons How do ‘the lure of the real’ (Bogan,A.2006) and the ‘power of the fantastic’ (EA300,Block 4) work together in any two of the set texts in Block 4? ‘The lure of the real’ (Bogan,A.2006) and the ‘power of the fantastic’ (EA300,Block 4) are used to create dramatic effect and depth to narratives, in interesting and diverse ways. The two concepts are not mutually exclusive. When the real and the fantastic combine, truly delightful and often informative, stories are created. Novels differ in their proportional use of realism and fantasy. Realism is commonly used to convey a sense of believability, to give gravitas to characters and to enable a child reader to understand through the presentation of the familiar and recognisable. Fantasy can be viewed as a “departure from consensus reality.” (Hume cited in EA300. Block4.p169). This could exist in the form of imaginary play, dreams, unworldly creations or literal impossibility. This essay will concentrate on Swallows and Amazons and Tom’s Midnight Garden. Each text has different approaches to the use of reality and fantasy. However, they convey similar themes and messages through various presentations of ‘the real’ and ‘the fantastic.’ Ransome and Pearce anchor their stories in reality by creating a “powerful sense of place and” a “celebration of freedom underpinned by family security.” (EA300, Block4) Ransome achieves this by distinct geographical representation of the Lake District...
Words: 2367 - Pages: 10
...literature due to its novelty in technique, versatile ideas, and its break from the traditional narrative writing. Basically “If on a winter's night a traveler” is a novel about the reading experience. When discussing the postmodern literature, Calvino’s novel of 1979 “If on a winter's night a traveler” definitely is a work that is worth to be examined within this context. While ascribing the features of the postmodern fiction to a specified work at times can prove to be an undertaking that is both controversial and challenging in nature. This novel has proven to be both fascinating and also to be innovative work of the fiction which is postmodern. “If on a winter's night a traveler” authored by Italo Calvino, is a postmodern novel since it deviates from the obvious objectivity provided by the omniscient external narration normally found in nearly all traditional books(Calvino & William, pp.13-18). All through chapter two, Calvino employs second person viewpoint, where he narrates of the readers of the novel, are the key characters in his plot. The author constantly employs the pronoun “you” in making the reader to feel more engaged in what is happening and points out directly the relationship between the author, the text, and the readers. Self-reflectivity also is found in nearly all postmodern novels are well-known to possess. Calvino’s novel portrays numerous remarkable literary devices that use “key characteristics’’ postmodern fiction as illustrated in the parameters summarized...
Words: 2371 - Pages: 10
...narrator’s voices and through the narrative events. Hurston’s father has been lodged in many characteristics of Jody Stark. Like Jody, her father moved to a solely black town called Eatonville as in the novel. Her father John Hurston was also noted for “being very ambitious, hard-headed and having a prominent position of carpenter as well being a Baptist preacher and attaining a position of power within the South Florida Baptist Association”. (Robert 5) Like Jody, he sought out to be a leader within the fledgling community of Eatonville Janie similarly shares many characteristics with Hurston. One of...
Words: 932 - Pages: 4
...Fiction is a form of narrative, one of the four rhetorical modes of discourse. Fiction-writing also has distinct forms of expression, or modes, each with its own purposes and conventions. Agent and author Evan Marshall (agent) identifies five fiction-writing modes: action, summary, dialogue, feelings/thoughts, and background (Marshall 1988, pp. 143–165). Author and writing-instructor Jessica Page Morrell lists six delivery modes for fiction-writing: action, exposition, description, dialogue, summary, and transition (Morrell 2006, p. 127). Author Peter Selgin refers to methods, including action, dialogue, thoughts, summary, scene, and description (Selgin 2007, p. 38). Currently, there is no consensus within the writing community regarding the number and composition of fiction-writing modes and their uses. Description is the fiction-writing mode for transmitting a mental image of the particulars of a story. Together with dialogue, narration, exposition, and summarization, description is one of the most widely recognized of the fiction-writing modes. As stated in Writing from A to Z, edited by Kirk Polking, description is more than the amassing of details; it is bringing something to life by carefully choosing and arranging words and phrases to produce the desired effect. (Polking, p. 106) The most appropriate and effective techniques for presenting description are a matter of ongoing discussion among writers and writing coaches. Purple prose is a term of literary criticism used to...
Words: 1898 - Pages: 8
...ENG 125 WEEK 2 THEME AND NARRATIVE ELEMENTS IN THE SHORT STORY A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=eng-125-week-2-theme-and-narrative-elements-in-the-short-story-2 Visit Our website: http://hwsoloutions.com/ Product Description PRODUCT DESCRIPTION ENG 125 Week 2 Theme and Narrative Elements in the Short Story, We all at some point want to get away from our problems that we are faced with. At times we try to disguise them with things of lesser value. In the short story “Hills Like White Elephants” by Ernest Hemingway the female character continuously talked of the clouds looked like white elephants. The woman and the American man hid their conflict throughout the entire story so that no one would know they were having problems. The female character of the short story talked about the clouds looking like white elephants because she was to never forget the decision she was to make in the not too distant future and the color white symbolized the purity that she felt was growing inside of her. She, as in the female character, tried to avoid the discussion many times. I personally feel she just didn’t want to go through it. There was more than one theme going throughout the short story. I saw the theme of imagination, avoidance, alcoholism, dependency, uncertainty, and confusion. And in so naming these themes there are also many literary elements that contribute to the theme or help the theme to better be recognized by the reader....
Words: 255 - Pages: 2
...ENG 125 WEEK 2 THEME AND NARRATIVE ELEMENTS IN THE SHORT STORY A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=eng-125-week-2-theme-and-narrative-elements-in-the-short-story Visit Our website: http://hwsoloutions.com/ Product Description PRODUCT DESCRIPTION ENG 125 Week 2 Theme and Narrative Elements in the Short Story, We all at some point want to get away from our problems that we are faced with. At times we try to disguise them with things of lesser value. In the short story “Hills Like White Elephants” by Ernest Hemingway the female character continuously talked of the clouds looked like white elephants. The woman and the American man hid their conflict throughout the entire story so that no one would know they were having problems. The female character of the short story talked about the clouds looking like white elephants because she was to never forget the decision she was to make in the not too distant future and the color white symbolized the purity that she felt was growing inside of her. She, as in the female character, tried to avoid the discussion many times. I personally feel she just didn’t want to go through it. There was more than one theme going throughout the short story. I saw the theme of imagination, avoidance, alcoholism, dependency, uncertainty, and confusion. And in so naming these themes there are also many literary elements that contribute to the theme or help the theme to better be recognized by the reader....
Words: 254 - Pages: 2
...1930 in a major magazine at the time, Faulkner’s “A Rose for Emily” showcases the life of Ms. Emily Grierson, a local townswoman, and is captured in a mysterious and eventually horrific context that allows the reader to understand the sadness and morbid side of death. The story is a set in a southern context that Faulkner knew all too well and contains implications of contrasts between northern and southern society. Faulkner uses many different elements in this work to portray death in its entire grotesque and horrifying splendor. Particularly, Faulkner uses two certain elements to accomplish this task. Faulkner successfully conveys the theme of the power of death in “A Rose for Emily” by incorporating the use of the literary elements of foreshadowing and narrative voice. Faulkner’s use of foreshadowing works to reveal the theme of death in this work rather well. The story is divided into five different passages, each detailing a progression towards death – the end of Emily Grierson’s life. Just by listening to Faulkner’s tone in the first sentence and throughout the rest of the work, the reader can easily determine there is a definite presence of foreshadowing: “When Miss Emily Grierson died, our whole town went to her funeral: the men through a sort of respectful affection for a fallen monument, the women mostly out of curiosity to see...
Words: 1677 - Pages: 7
...World Lit paper: You may choose two of the following: Siddhartha, Hesse Candide, Voltaire A Doll’s House, Ibsen (if you don’t use it for the presentation) The Stranger, Camus General Types of Topic Choices for Essay: Topics may be based on any aspect(s) of the work(s) studied: • cultural setting of the work and how it and related issues are reflected • thematic focus as reflected in craft • characterization techniques • technique and style • author's attitude to particular elements of the work(s) such as character, subject, form, setting, narrative technique • international perspectives on common human problem (essay) • cross-cultural perspectives on the artist’s role in society • interpretation of particular elements from different perspective Focus for Paper: Your focus will depend on the nature and scope of your topic. The sophistication of literary criticism expected in elaborated in your rubrics. You will be expected to show: • thorough knowledge and understanding of the work(s) • thorough appreciation of the aspect discussed, appropriate similarities and differences between the work(s) • knowledge and use of the linguistic register appropriate for this type of presentation with sensitivity to use of vocabulary, tone, sentence structure, and idiom appropriate to the task • consideration of the effects of the means by...
Words: 863 - Pages: 4
