...The Hybrid Car Concept 15 3.1 Why Hybrid cars? 15 3.2 The Cost of transportation: 16 3.3 The rate of fossil fuel depletion: 17 3.4 Reduction of pollutants, greenhouse gases: 17 3.5 Regenerative Breaking: 18 3.6 Engine size reduction: 19 3.7 Constant loading in acceleration and deceleration: 19 3.8 Benefits in urban area (even lesser fuel consumption) 21 4. Emissions 21 4.1 Oxides of Nitrogen 22 4.2 Carbon Monoxide 23 4.3 Carbon Dioxide 24 4.4 Unburned Hydrocarbon & Volatile Organic Compounds (VOCs) 25 5. Alternatives 26 5.1 HYBRID CARS 26 5.2 HYDROGEN FUEL CELL CARS 27 6. Battery Technology 28 6.1 Batteries used in Hybrid Cars 28 6.1.1 Lead-acid battery 29 6.1.2 Nickel-metal hydride 30 6.1.3 Lithium-ion battery 31 6.1.4 Zebra battery 32 6.2 Comparison between other batteries 33 6.3 Findings and Development 35 6.3.1 Fully- Electric cars 35 7. Conclusion 36 8. References 37 9. Appendices 38 9.1 Appendix I (Emails) 38 9.2 Appendix II (agendas and...
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...Chemistry Research Assignment Part A – The Production of Materials: 1. Use available evidence to gather and present data from secondary sources and analyse progress in the recent development and use of a named biopolymer. This analysis should name the specific enzyme(s) used or organism used to synthesise the material and an evaluation of the use or potential use of the polymer produced related to its properties. a) Name a biopolymer (eg. Biopol) outlining how it’s produced. Biopol: Made in the 1960s In an American company. This biopolymer is a PHA and is produced industrially by growing it in tanks with bacteria such as Alcaligenes eutrophus along with a carbon based food source. It is then isolated from the tank to be purified by various methods such as dissolving the PHB in trichloromethane and then removing all its waste to create Biopol. b) Construct a table, relating its uses/possible uses to its properties. Uses Properties related Act as a carrier for slowly releasing insecticides and herbicides and fertilizers Biodegradable – able to break down in the natural environment Use as containers for plastics as well as shampoo containers and cosmetics insoluble in water and relatively high tensile strength Medical applications Biocompatibility and biodegradable Non toxic c) Evaluate the importance of this biopolymer now and its potential for use in the future based on part b. Biopol is quite an important biopolymer as a future resource because firstly, there...
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...used? Have scientific studies been conducted to come up with a universal standard for every lab to use. Keywords: Introduction Best Buy is an electronics retailer based out of Richfield, Minnesota specializing in consumer electronics. The company’s products include in home-office equipment, entertainment software, appliances and mobile products as well as support for all their products. Best Buy has a global presence having operations in Europe, Mexico, China and Turkey (Datamonitor, 2011). The firm has successfully differentiated itself from other firms within this market by using a customer-centric approach having a focus on customer service. This approach has allowed Best Buy to take advantage of the high growth in China as well as sustain growth in the more mature markets in the United States and Europe (Datamonitor, 2011). How Best Buy differentiates itself Best Buy utilizes an overall customer-centric marketing approach using local demographics to tailor products and services. This creates customer loyalty and attracts more affluent customers that need advice as well as setup which cannot be offered by a discount online site. Best Buy has a technically savvy sales staff that can suggest products and services including bundling products and offering lucrative extended warranties. They can also offer competitive finance offers using their credit card and provide expert installation using their in-house Geek Squad. Another factor is Best Buy has both a brick-and-mortar...
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...CASE Notes Case 5 – The Global Auto Industry 1: Analyze the competitive structure of the automobile industry in the United States. Is this attractive industry? (This question requires you to use Porter’s five forces to analyze the competitive structure of the US automobile market. Your analysis should include bullet points or detail under each of the following categories.) * Entry Conditions The barrier of entry for the automobile industry in the United States is extremely high for a brand new company. The industry is already ruled by highly competitive gigantic corporations from different countries that have been around for a long time and have been implementing market research, various car designs, quality control, efficient manufacturing and logistics strategies, etc. The production of a new car requires a high sales volume to return profits over the fixed costs of developing it. To achieve high sales volumes, customers have to trust or be interested in a new brand which is difficult to achieve where most of the demand is pleased by the current competitors. On top of that, a new company has to build expensive factories to be able to make enough cars to make a profit with the risk of not even selling them all, and losing more money by having to cut car prices to increase sales. Basically, economies of scale are extremely important in this industry, so a beginner needs huge capital to be able to start competing, then they have to battle...
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...ANALYSIS OF TESLA COMPANY 22 TESLA FIRM FINANCIAL PROJECTIONS AND FIVE FORCES ANALYSIS 24 PRODUCT 30 PRICING STRATEGIES AND APPROCAHES 30 PROMOTION STRATEGIES 31 PLACE AND DISTRIBUTION STRATEGIES 33 ORGANIZATION 34 IMPLEMENATION PLAN 34 EVALUATION 36 RECOMMENDATIONS AND CONCLUSION 37 APPENDIX 44 Tesla Company Marketing Program EXECUTIVE SUMMARY This paper will mainly focus on the analysis and investigation of Tesla’s firm overall marketing strategy and program. According to a number of research based studies and reports, it is clear and evident that Tesla Motors firm is an American company that mainly designs, manufactures, and sells electric cars and electric vehicle powertrain components in various regions globally. Tesla Motors is a public company that trades on the NASDAQ stock exchange under the symbol TSLA. Furthermore, Tesla’s stock has risen substantially in recent times according to a number of research based studies and reports. It is clear and evident that in 2014 TSLA stock climbed to about seventy percent. Tesla Motors, Inc. was founded in Silicon Valley, California. Tesla Motors firm was founded and established in early 2003 especially by Martin Eberhard and Marc Tarpenning. The firm then later went public on late 2010 after raising around $227 million due to the sales of its cars and products in the society. Tesla firm is also the first American car company to go public since Ford Motor Company in early 1956. Elon Musk is the current...
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...1. Introduction 3 1.1. Background to organization 3 1.2. Financial information of organization 3 2. Situation Analysis 4 2.1. SWOT Analysis 4 2.2. PESTLE Analysis 6 2.2.1a Policies that implicate the product 6 2.2.1b influences on consumer purchase 6 2.2.2 Economy Environment 7 2.2.2a. impact of inflation 7 2.2.2b. GDP influence on the product 7 2.2.3. Socio-Culture 7 2.2.4. Technological 8 2.2.5. Environmental 8 2.3. Five forces 8 3.0. Marketing strategy 10 3.1 Mission 10 3.2. Marketing objectives 10 3.3. Target market 11 3.4. Marketing Mix 11 4.0. Conclusion 13 5.0. References 14 1. Introduction The following report would discuss about how Tesla, Inc. did in the previous few year. Tesla is an American company that established in 2003. The company main in manufacture electric vehicle. In this era, with people’s green environment awareness increases, electric car would be getting more and more customers’ attention. 2.1. Background to organization In 2003, Tesla established under Elon Musk’s investment. And the company’s primary goal was to commercialize electric vehicle, aimed at early adopters market. Then growing as rapidly as possible to join the mainstream vehicles’ market. Tesla had never earned profit before 2013. Nevertheless, after the tough transition period, they started making profit. Under the financial crisis, Elon Musk assumed leadership of the company as CEO, position he still holds today. In 2008...
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...set:-……………………………………………………………………………………………………………………………………..9 Criteria used for evaluating brand:-……………………………………………………………………………………………10 Consumer decision rules:-………………………………………………………………………………………………………….11 Purchase decision:- 11 Post purchase evaluation:- 12 Comparison:- 13 Conclusion:- 13 Executive summary Consumer behavior is more related to consumer psychology as every consumer has to make a decision while purchasing something and decision making is the process which includes many external or internal factors. When we talk about the consumer psychology we are more concerned about the black box (human brain) where these processes run simultaneously like creation of need and then anxiety or tension to fulfill that need consumer efforts for best solution etc but on the other hand these need are in a hierarchy Maslow represented his theory of needs which explains that a person can’t move to the next level until he is fully satisfied with the present level needs. The purpose of writing this report is to underline the buying behavior of consumer while...
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...Tesla Motors, Inc. 8 Step Case Analysis Method Khushboo E Jahan Marissa Shotwell-Tabke Guojun Zhang GBA 517 Dr. Kevin Moncrief Fall 2015 Table of Contents Introduction pg. 1 Company Background pg. 1 Products pg. 2 Business Mission pg. 3 Marketing Objectives pg. 4 Strategic Issues pg. 5 Promotion pg. 5 Pricing pg. 6 External Environment pg. 6 Distribution pg. 10 Constraints pg. 12 Firm Specific pg. 12 Limited Product List pg. 12 Limited Manufacturing capacity pg. 13 Distribution & Service Network pg. 13 Limited Exposure in Foreign Market pg. 14 Lithium Ion Battery Safety pg. 14 Industry Specific pg. 15 Fluctuating Foreign Exchange Rates pg. 15 Supply Chain Providers pg. 15 Future Growth Depends Upon Consumers’ Willingness to Adopt Electric Vehicles pg. 16 Environment and Safety Laws & Regulations pg. 16 SWOT Analysis pg. 18 Findings pg. 23 Finding #1 pg. 23 Finding #2 pg. 25 Finding #3 pg. 25 Solutions pg. 26 Solution #1 pg. 26 Solution #2 pg. 26 Solution #3 pg. 26 X. Recommendation and Justification pg. 28 XI. Implementation and Gantt Chart pg. 30 Implementation Time Table pg. 30 Gantt Chart pg. 32 XIII. References pg. 33 List of Figures Figures Figure 1 –...
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...Executive Summary Tesla Motors started with the objective of facilitating the growth of the electric car by making compelling vehicles first began with the Roadster, a solely electric operated sports car to complete with high performance supercars to prove that electric technology was viable and an electric car didn’t have to be boring.Tesla then expanded its technological advantage to the luxury sedan market. The Model S, a zero emission and sustainable luxury sedan, was then introduced as their second electric car in 2012 to compete in the performance luxury sedan segment. The Model S won numerous awards. Tesla Motor is aiming to make the electric car mainstream and build Tesla Motors as a brand. Thus Tesla is the only automaker that sells zero-emission sports car in serial production at present. This report will cover marketing plan for Model S electric car in Canadian market focusing Vancouver area. As per survey data, it appears Tesla have recently opened their 2nd Canadian store in Vancouver in May 2014. The first Canadian store was opened in Toronto in Nov 2012. The growth strategy for Vancouver area will be market penetration. Tesla’s goal is to accelerate the world’s transition from gasoline powered vehicles to electric mobility with increasingly affordable electric cars. To achieve this goal, Tesla have following current strategies; * Business level Strategy: A focused differentiation strategy because their customers are mainly from middle and upper...
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...GROUP Business Technology Strategy Coursework about Apple iPhone Cai Bichu, He Yubei, Lv Mengyu, Tu Hongting, Wang han, Wang Yian, Yang Tong 2015/12/10 Catalog 1. Abstract ......................................................................................................................................... 3 2. Background ................................................................................................................................... 3 2.1 Background of the apple company ...................................................................................... 3 2.1.1. Steve jobs ................................................................................................................ 4 2.1.2. Products -- iPhone ................................................................................................... 4 2.2 The analyses of apple’s porter 5 forces ............................................................................... 6 2.2.1. Competitive Rivalry or Competition with Apple .................................................... 7 2.2.2. Bargaining Power of Apple’s Customers/Buyers .................................................... 7 2.2.3. Bargaining Power of Apple’s Suppliers .................................................................. 8 2.2.4. Threat of Substitutes or Substitution ....................................................................... 8 2.2.5. Threat of New Entrants or New Entry.....................................
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...Toyota Prius Case Study Background Information Introduction The Toyota Prius is a full hybrid electric mid-size hatchback, formerly a compact sedan developed and manufactured by the Toyota Motor Corporation. The EPA and California Air Resources Board (CARB) rate the Prius as among the cleanest vehicles sold in the United States based on smog-forming emissions. The Prius first went on sale in Japan only in 1997, making it the first mass-produced hybrid vehicle. It was a "shakedown" model. Toyota like to extensively test any new technology on their own market, "close to home", to try and iron out any problems before they release it internationally. This is one of the reasons Toyota have the reputation of being the most reliable car maker in the world. There was about 70,000 Toyota Prius Generation 1 sold in Japan. A small number of these, significant by Toyota's standards, had problems with the battery pack. It was subsequently introduced worldwide in 2001. The Prius is sold in more than 70 countries and regions, with its largest markets being those of Japan and North America. In May 2008, global cumulative Prius sales reached the milestone 1 million vehicle mark, and in March 2011, the Prius reached worldwide cumulative sales of 3 million units. The U.S. is the largest market, with 1 million Priuses sold by early April 2011, and Japan reached the 1 million mark in August 2011. Since its launch in 2009, the third-generation model has sold more than 1 million units worldwide...
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...Kodak 1. Marketing Mix –the 4P’s- Kodak’s pixpro FZ51 is the perfect camera to capture all the special beautiful and happy moments in life. With its perfect slim design, it can be use anywhere and at any time. Captures high quality photos without missing any detail with its 16MP CCD sensor and 5x zoom. (1) Product: Price: $.76.00, $.79.99, $.89.99 Place: www.Amazon.com, Best Buy, Wal-Mart Promotion (1 Ad and 1 Promotion) Add: Promotion: Another great promotion Kodak offers for this camera is that it can take up to 200 pictures without a camera flash drive. (1) This camera’s seller point is its rechargeable battery, no more purchasing of AA’s or AAA’s, which can get quite costly and bothersome. Wal-Mart also offers Kodak PixPro with an 8GB camera flash drive for a total of $.91.29, saving the customer $.4.39 if bough separate. (2) In the past, Kodak has also used movie- themes promotions and sweepstakes prizes by using a variety of media outlets. For example, when Pirates of the Caribbean came out, Kodak EasyShare Gallery offered consumers free movie tickets with a $.20.00 purchase at KodakGallery.com. They also offered a chance to win Kodak products or a trip to Disneyland by an online sweepstakes whom asks consumers to participate in a photo treasure hung. (3) STP: Every business has to focus on all the elements that will affect the company, or a product before putting it in the market. There are 6 elements, which include:...
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...Apple’s Supply Chain Management – An Overview Many supply chain professionals consider Apple’s supply chain to be the best in the world. But is that simply because Apple is among the most recognised brands in the world? For an objective analysis, a deeper look into the management and supply chain must be investigated thoroughly. However, in order to study Apple’s supply chain management, parameters on what a supply chain is must be set. Traditionally “Supply chain management (SCM) is the management of a network of interconnected businesses involved in the provision of product and service packages required by the end customers in a supply chain.” Supply chain management spans all movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption. SCM works on three different levels, the strategic level, the tactical level and the operational level. All three are imperative for a company to function properly Apple is the best in the world at innovative product development. Because the company develops hardware, software, and associated digital services—rather than just focusing on one dimension—it can provide an unmatched user experience. This allows Apple to capture high margins from its products and services. But by many definitions alone, product development is not supply chain management; procurement, manufacturing, and logistics are. That said, Apple has a fascinating supply chain that is very different from...
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...FRANK T. ROTHAERMEL DAVID R. KING Tesla Motors, Inc. January 1, 2015. Elon Musk, chief executive officer (CEO) of Tesla is taking it easy on this New Year’s Day. While having his coffee, he scrolls through some recent issues of The Wall Street Journal on his iPad. A headline from one current story jumps out at him, “Gasoline prices have declined for 88 consecutive days, the longest streak of falling prices on record.”1 The slide in gas prices, which began in September 2014, also happened to coincide with the slide in Tesla Motors (TSLA) stock. With increasing oil, and therefore gas, prices, people had an incentive for purchasing electric cars. Now with gas prices drop- ping, the incentive to buy would start to become less of one, and the demand for the product would probably drop. This was one of the challenges facing Musk on this New Year’s Day. In addition to hav- ing to contend with lower selling costs due to rising production, Tesla was also confronting increasing competition and economic headwinds that were likely going to lower the demand for electric cars. Musk is a serial entrepreneur longing to leave a legacy, and he believes that Tesla just might be the company that will help him leave his mark. He has a large profile already and has been described as “Henry Ford and Robert Oppenheimer in one person,” as well as “Tony Stark, the eccentric inventor better known as Iron Man.”2, 3 (In fact, Musk made a cameo appearance in Iron Man 2.) But, with sev- eral pressing...
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...The Power of Virtual Integration: An Interview with Dell Computer’s Michael Dell by Joan Magretta Harvard Business Review Reprint 98208 The Power of V i r t ua l I n t e g r at i o n : A n I n t e rv i e w w i t h D e l l C o m p u t e r’ s Michael Dell b y J oa n M ag r e t ta H ow do you create a $12 billion company in just 1 3 years? Michael Dell began in 1984 with a simple business insight: he could by- pass the dealer channel through which personal computers were then being sold. Instead, he would sell directly to customers and build products to order. In one swoop, Dell eliminated the reseller’s markup and the costs and risks associated with carrying large inventories of finished goods. The formula became known as the direct business model, and it gave Dell Computer Corporation a substantial cost advantage. The direct model turned out to have other benefits that even Michael Dell couldn’t have anticipated when he founded his company. “You actually get to have a relationship with the customer,” he explains. “And that creates valuable information, which, in turn, allows us to leverage our relationships with both ARTWORK BY NATALIE ASCENCIOS Copyright © 1998 by the President and Fellows of Harvard College. All rights reserved. t h e p ow e r o f v i r t ua l i n t e g r at i o n : suppliers and customers. Couple that information with technology, and you have the infrastructure to revolutionize the fundamental business models ...
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