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Loaded Words Rhetorical Analysis

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Critical Concept: “Loaded words”, according to the book, are those whose affective connotation is so strong that it has a strong influence on people’s thoughts (p. 48).
Explanation: Some words have such strong affective notes to them that people have preconceived judgements associated with those words. For instance, the word “thrifty” may make someone think of a person who is careful with their finances. Whereas, the word “cheap” could make someone think of a person that has the funds, but refuses to spend any money, such as the character Ebenezer Scrooge.
Example: My dog has a tendency of belching, a lot, and right in your face. Whenever he does this I call him a “pig”. I don’t mean this word by its informative connotation or denotation.

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