...branding message. ■ The Solution Kraft engaged IBM to provide Kraft Foods Australia is a subsidiary of Kraft Foods, the second largest branded food and beverage company in the world. Established in 1926, Kraft Australia is headquartered in Melbourne and has sales revenue of over A$650 million. The company’s flagship brand—Vegemite—has long been considered an Australian national icon. its leading edge tool for corporate brand and reputation analysis (COBRA) to conduct a pioneer study of its customer base. The solution reaches out to millions of sources of usergenerated content to paint a fresh picture of what its customers are thinking and saying. ■ Key Benefits — Ability to identify market opportunities at a very early stage — Ability to detect—and respond to—threats to Kraft’s brands and corporate reputation — Ability to increase sales and customer loyalty through more targeted brand advertising campaigns For all the diversity in the worldwide consumer products market, the most successful companies tend to have an important thing in common. They focus on continually improving the business functions that are critical to the consumer products business model, from maintaining vibrant and market-driven product development to having efficient manufacturing and a lean and flexible supply chain. Even more fundamental to consumer-products success, however, is the strength of the...
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...Recap... And all i could think of is "This is so K-drama cliché." I stretched my hands for support. But the guy had other ideas. He grabbed my waist and carried me bridal style. “Aish! Put me down.” I barked swinging my legs back and forth trying to get out of his cast iron grip. “Stop squirming…” he spoke. His voice sent a surge of chills down my spine; I looked up to see a handsome guy with soft brown eyes, chiseled jaw and long eyelashes staring back at me. my throat went dry; This guy was beyond gorgeous. “Yah! We’re here.” He spoke nudging me from my daydream. “O-oh” I replied hoisting myself as he put me down. ”Omo! Kenchana?” the cute old nurse spoke caressing my arm soothingly. I nodded my head in response. “I just need some ice for my ankle.” I said rubbing my swollen egg shaped ankle. .. Minho’s POV I walked down the corridor, observing my surroundings until some girl bumped into me sending her falling to the ground flat on her bum. I stretched my hands to help her up; she took my hands and tried to support herself up but I noticed her struggling she must have hurt her leg… so I grabbed her smooth legs and carried to the nurse’s office to get checked. She squirmed in my arms trying to make me let go. “Stop squirming” I told her looking her silky brown air. Her chocolate eyes met mine and I swore my heart stopped. She had this long hair, plump lips and rosy cheeks. When our eyes met I glanced away. I noticed we reached the nurse’s office. “Yah we’re here.” I said...
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...Global Marketing The foreign marketing involvement of a manufacturing company may widely vary from a state of no direct involvement to a state of total involvement. Several types of involvement are generally observed, even though they are not mutually exclusive nor sequentially progressive. Depending on the kind and degree of its involvement in foreign marketing, a firm has to re-orient and re-organize its activities to cope with different levels of operational responsibilities inherent in such involvement. To throw some light on the issue, some guidelines are available from what is called EPRG orientation. The EPRG framework attempts, four broad types of orientation of a firm towards foreign marketing. This paper aims to suggest a model to assist when deciding which foreign investor to select. In much of the current literature on the problem faced by the small transitional countries/companies, globalization by foreign transnational companies (TNCs) is considered to be the generic expansion strategy. The question is, however, which foreign investor to select. The paper evaluates the potentials of the EPRG scheme (Ethnocentrism, Polycentrism, Regiocentrism, and Geocentrism) in choosing foreign investor. It enables company to analyze and predict its competitors' behavior. (Biljana Crnjak-Karanovič). The Ethnocentric, Polycentric, Regiocentric, and Geocentric Framework (EPRG) dates back to Perlmuter (1969) and his associates Wind and Douglas (1973). The EPRG framework identifies...
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...CHAPTER I INTRODUCTION 1. Background of Study According to Dewan Film Indonesia (1994:7) the first Cinema in Indonesia was built in December 1900, the first class ticket was 2 Gulden (silver) and the second class was 2.5 Gulden. Another rules in ticketing was by dividing the price into 3 classes. The third class, known as “goat class” was the cheapest. Started at Gambir open field (now, Monas), the building was a warehouse with a wall from gedek (plaited bamboo skin) and iron roof. Named as Talbot (taken from the owner’s name), it moved from one city to another when the movie season ended There was another Cinema known as De Callone (name of the owner) in Deca Park. Known as “misbar (gerimis bubar)”, an open Cinema, De Callone was a starter of Capitol Cinema in Pintu Air. Back then, the movie showing was silent. Sometimes, they put music together with the movie but it didn’t match. Decade 1950’s was the golden period of Cinema business. The competitors of Cinema were drama, human Wayang, Ketoprak, etc, which technically was below the standardization of cinematography technology. Compared to the organized cost of drama and the rest, Cinema cost was cheaper because it only repeated the movies again and again (Haris, 1992:19). In 1951, Metropole Cinema was built in Jakarta. It was supported with 1.700 seats capacity, had vacuum and blower ventilation, 3 floor building, dance floor, and swimming pool. Competition got higher...
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...A. INTRODUCTION Ford Motor Company started out with Henry Ford’s passion of engineering and mechanics. Ford’s first leap into the world of automotive mechanics was in 1899 when he founded the Detroit Automobile Company, in Dearborn Michigan. It was not long after the Detroit Automobile Company failed that Ford founded the Ford Motor Company on June 16, 1903. What made Ford’s vision different from the other 87 car companies in the United States at the time was Fords understanding of the cultural impact automobiles will have on the society. Ford envisioned cars being an affordable item rather than a luxury in the near future by transforming the manufacturing process. The success of Ford Motor Company was because its’ strategy encompassed a new way of manufacturing called mass production, advancements in technology, the supply chain and most of all changes in lifestyle. Ford’s personal motto, “Help the Other Fellow”, affected his goals, work environment and the corporate strategy of the Ford Motor Company. Today’s Ford embraces all of Henry Ford’s beliefs into its current corporate strategy. Ford is known for building the everyday man’s car focusing on reliability and quality. Ford is now a leader in innovation in the automobile industry right next to BMW. Energy efficient efforts, future safety features and technology advancements are all what makes Ford, Ford; however, the cars are not all that have made Ford into the global enterprise it is today...
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...Heavy Metal as a Social Movement Thorin Shafer [Social Movements] Dr.Harry Murray Prologue It began in Aston, Birmingham in 1969 with Black Sabbath…. Factory worker and world renowned Guitarist Tony Iommi lost the fingertips of his ring finger and his middle finger on his right hand in a work related accident. Being left handed, this almost prevented him from playing guitar ever again. Instead he found a work around that would prove to be most beneficial for the metal movement that was to take place thereafter. After attempting to play right handed, He tuned his guitar down with lighter strings and used homemade plastic fingertips and created a new sound. After playing with several bands in the early 1960’s, he teamed with Ozzy Osbourne, Geezer Butler and Bill Ward under the moniker Earth. After some controversy with another band who shared the name Earth, in August of 1969 they changed the name of the band to Black Sabbath. This breathed new air into the band and they would go on to be pioneers in The Heavy Metal genre for decades to come. Black Sabbath paved the way for other bands like Motorhead, Deep Purple, and Rainbow. It was these bands that would be influential and play a pivotal role in the lives of the next wave of heavy metal bands that was to come. It started out slowly in 1969 and took a bit of a nosedive in the 1970’s with the disco era, but the 1980’s and the 1990’s would be two decades of aggression that would shape...
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...Reorganization of Hewlett-Packard: Carly Fiorina’s Change Era Tuesday, February 17, 2015 MGMT 6320: Leading Organizational Change I. Background and History of Organization Nature of Products and Industry Hewlett Packard (HP) is a leader in the computer industry. HP started as a test and measurement company, however, the company began selling computers and printers in the 1970. The computer industry started to grow in the 1990s due to the growing popularity of personal computers and the introduction of the internet. While the test and measurement equipment remained one of HP’s business products, computers and printers became HP’s main source of revenue because of the rapid growth in the computer industry. HP’s products are all innovative and fairly new to the public market. This allows HP to have a large market share in its industry. However, HP is also vulnerable because competitors will start making competing products. HP could lose market share if it does not continue to be innovative with its current products and creating new products. This is shown throughout HP’s history. Age of Organization and History Bill Hewlett and Dave Packard created HP in 1939. Quickly, HP became known for its management procedures and innovative products. Mr. Hewlett and Mr. Packard created a cultural norm called the “HP Way” that focused on “profits more than revenue growth, teamwork, open-door management, full employment, egalitarian pay practices, and flexible work hours” (Beers...
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...Fall of Asclepius By Harm 1 and Icrick Prologue Where should I begin? The apocalypse happened so fast. In less than a month, monsters infested every part of this world. People panicked, people died. They clawed at each other just to get out of all the infested areas around the world. There was problem about fleeing from infested areas. Everywhere was infested. There was no where anyone could go without encountering the walking plague. You know that phrase "War is Hell"? Well... it's dead wrong. War at least has some organization to it. What was faced in the last days... by last days I mean the last days of civilization not life; itself. What was faced was hell. Everyone went ape shit insane. Everyone was killing and raping each other into oblivion, because we were under attack by creatures that was so beyond our understanding! Geez, there were many names given to these undead. Some called them demons, others called them lost souls. With all these names, I found only one that was truly worthy; Zombies. It was a simple word. At the same time it was the most complicated word to enter any human language. I mean just think about it... You say that word to anyone before the outbreak and what would they think of? They would, think of those horror movies or comic books where, for no reason what so ever, zombies appear all around the globe in an instance. That's not how it happened for us. There were signs for over two months. It's just that no one took the time to put the...
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...Internship Report: HRMP in Standard Chartered Bank Abstract According to the universalistic perspective, organizations from different sectors, across industries, and through different time periods should use a series of select human resource management practices (HRMP). The main principle of this paper is to investgate whether i there is any relationship between HRMPs and organizational performance, regarding Standard Chartered Bank in Bangladesh. This study aims to investigate the relationship of training, employee participation, and selection with perceived organiz ational performance in the context of Standard Chartered Bank in Bangladesh. This study is co -relational in nature and it will examine the correlation among these variables. A single set of sample will be considered for this study and that will be the employees of Standard Chartered Bank. A set of structured questionnaire will be distributed among 200 respondents. Regression analysis will be conducted for the purpose of data analysis. -1- Internship Report: HRMP in Standard Chartered Bank Origin of the Report The BBA internship program is a mandatory requirement for the students who are graduating from the BBA program under the School of Business of North South University, Bangladesh. In the internship program, I was attached to a host organization named µStandard Chartered Bank¶ for 12 weeks. During this period I learned how the host organization works with the help of the internal supervisor....
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...Plan TAOF (Toys For Less) Marketing Plan ------------------------------------------------- Presented By: Group TAOF ( Md.Tariqul Islam, Ali Husnain Abbasi , Oluwapelumi Olajide, Farah Zaidi and Prabhavathi Batchalakuri) University: Devry University Keller Management School. TAOF (Toys For Less) Marketing Plan ------------------------------------------------- Presented By: Group TAOF ( Md.Tariqul Islam, Ali Husnain Abbasi , Oluwapelumi Olajide, Farah Zaidi and Prabhavathi Batchalakuri) University: Devry University Keller Management School. TABLE OF CONTENT 1.0 Executive Summary 3 2.0 Situation Analysis 4 2.1 Market Summary 5 2.2 SWOT Analysis 6 2.3 Competition 7 2.4 Product (Service) Offering 9 2.5 Keys to success 11 2.6 Critical Issue 12 3.0 Marketing Strategy 13 3.1 Mission Statement 15 3.2 Marketing Objectives 15 3.3 Financial Objectives 16 3.4 Target Markets 20 3.5 Positioning 22 3.6 Strategy 23 3.7 Marketing Mix 26 3.8 Marketing Research 27 4.0 Controls 28 4.1 Implementation 31 4.2 Marketing Organization 32 4.3 Contingency plans 33 5.0 Conclusion 34 References 34 1.0 Executive Summary In New York City, where 58% of the state’s low-income children reside, over half the children live in low-income families. Low-income parents struggle to make ends meet, thus it will be beneficial and also an investment for the parents to buy toys for their children...
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...“User acceptance and Behavioral Intention towards using Airtel 3G Mobile Services ’’ By Tasnia Binte Sikder ID: 1120328 An Internship report presented in Partial Fulfillment Of the Requirements for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY, BANGLADESH September, 2014 “User acceptance and Behavioral Intention towards using Airtel 3G Mobile Services ’’ By Tasnia Binte Sikder ID: 1120328 ...
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...newly elected President, reached back to Lincoln. President Obama would also, invoke the founding fathers, giving credit to the social experiment that democracy is and thus hinting to the efforts of Washington and others. The days that followed the Obama election would be filled with symbolism leading to the concert on the steps of the Lincoln memorial, and the day of service, called by the President, in honor of Dr. Martin Luther King Jr. the day before inauguration. The election of President Obama seemed to have brought full circle the experiment of democracy. The dreams of the founding fathers were present, the echo of Lincoln’s consequential Presidency were present, and certainly the dreams and speeches of Dr. King were front and center in this cultural moment. Yet the cultural moment represented so much more than a continuum of ideas and dreams of significant men. This moment was one of the first major societal changes in a generation. Perhaps not Ironically, the election of Barak Obama had ripple effects upon social change in the United States and what came full circle on November 4, 2008 for the African American and minority communities would begin to happen for yet another oppressed minority, in the years...
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...Generated by ABC Amber LIT Converter, http://www.processtext.com/abclit.html Copyright © 2008 by Alloy Entertainment All rights reserved. Except as permitted under the U.S. Copyright Act of 1976, no part of this publication may be reproduced, distributed, or transmitted in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. Poppy Little, Brown and Company Hachette Book Group 237 Park Avenue, New York, NY 10017 For more of your favorite series, go towww.pickapoppy.com First eBook Edition: November 2008 The Poppy name and logo are trademarks of Hachette Book Group, Inc. The characters and events in this book are fi ctitious. Any similarity to real persons, living or dead, is coincidental and not intended by the author. ISBN: 978-0-316-04286-4 Contents 1: A WAVERLY OWL TAKES HER TUTORING DUTIES SERIOUSLY—REGARDLESS OF HOW SERIOUSLY HER TUTEE DOES. 2: A WAVERLY OWL KNOWS HOW TO TAKE CONSTRUCTIVE CRITICISM—EVEN WHEN IT HURTS. 3: A WAVERLY OWL ALWAYS ENJOYS A GOOD SURPRISE. 4: A WAVERLY OWL KNOWS HOW TO SHARE. 5: A WAVERLY OWL NEVER ACCEPTS A RIDE FROM A STRANGER. 6: THE WAY TO A WAVERLY BOY'S HEART IS THROUGH HIS… 7: A GOOD WAVERLY OWL IS NEVER ASHAMED OF HER FATHER. 8: A WELL-BRED OWL IS ALWAYS POLITE TO STRANGERS. 9: A WAVERLY OWL HAS FAITH IN HIS ROOMMATE. Page 1 Generated by ABC Amber LIT Converter, http://www.processtext.com/abclit.html 10: A WAVERLY OWL IS ALWAYS READY FOR THE APPEARANCE...
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...www.GetPedia.com Click on your interest section for more information : Acne q Advertising q Aerobics & Cardio q Affiliate Revenue q Alternative Medicine q Attraction q Online Auction q Streaming Audio & Online Music q Aviation & Flying q Babies & Toddler q Beauty q Blogging, RSS & Feeds q Book Marketing q Book Reviews q Branding q Breast Cancer q Broadband Internet q Muscle Building & Bodybuilding q Careers, Jobs & Employment q Casino & Gambling q Coaching q Coffee q College & University q Cooking Tips q Copywriting q Crafts & Hobbies q Creativity q Credit q Cruising & Sailing q Currency Trading q Customer Service q Data Recovery & Computer Backup q Dating q Debt Consolidation q Debt Relief q Depression q Diabetes q Divorce q Domain Name q E-Book q E-commerce q Elder Care q Email Marketing q Entrepreneur q Ethics q Exercise & Fitness q Ezine Marketing q Ezine Publishing q Fashion & Style q Fishing q Fitness Equipment q Forums q Game q Goal Setting q Golf q Dealing with Grief & Loss q Hair Loss q Finding Happiness q Computer Hardware q Holiday q Home Improvement q Home Security q Humanities q Humor & Entertainment q Innovation q Inspirational q Insurance q Interior Design & Decorating q Internet Marketing q Investing q Landscaping & Gardening q Language q Leadership q Leases & Leasing q Loan q Mesothelioma & Asbestos Cancer q Business Management q Marketing q Marriage & Wedding q Martial Arts ...
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...marketing mix. And the 4Ps theory is often applied in various kinds of business researches to reveal the effectiveness and efficiency of marketing strategies. Based on this theory, from the aspects of product strategy, price strategy, place strategy and promotion strategy, the author attempts to analyze the marketing strategies of Samsung Electronics. The cutting-edge and fashionable design and excellent quality promise Samsung Electronics a full bloom. To take up the high-end market share, Samsung Electronics pays much attention to brand building. In order to change the cheap and imitator image in the eyes of consumers, Samsung modified its marketing strategies on a large scale. Due to the successful marketing strategies, Samsung Electronics grabbed another chance to prosper. [Key words] Samsung Electronics; 4Ps theory; Marketing strategies 基于4P理论的三星电子公司营销策略分析 广西师范大学外国语学院 英语（商务方向）专业 200910501086罗寂方 指导老师：龚敏 【摘要】 近年来， 随着电子工业的迅猛发展以及消费者的需求不断上升，众多电子工业领域的企业得到了快速的扩张。其中，三星电子的壮大最为引人注目。在世界上最有名的100个商标中，三星电子是唯一的一个韩国商标。 4Ps 营销理论是市场营销中最经典的营销组合。而4Ps营销理论通常广泛应用于各类商业调研中，它能够反映各类营销策略在实际操作过程中的有效性及影响力。本文基于这一经典的营销理论，从产品策略，价格策略，渠道策略和促销策略四个方面来解析三星电子公司的营销策略。...
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