...What Is In a Company Logo? Page 1 What Is In A Company Logo? Peggy Payne Mid-American Christian University What Is In a Company Logo? Page 2 You see company logos everywhere you look. On daily items of use such as toothpaste, hair spray, food items, and even clothing articles. A company's logo is everything that identifies that company. Just like your name is important to you. It is how you are identified. Your name means something. So do companies logos. In the Olive Garden change not only did their logo change, but there whole business. It brought smaller dinner plates, more appealing menus, but yet still keeping some of the old items on the menus. This is called a variety. And variety is what is appealing to the people. Restaurants are a dime a dozen in the big cities. One on every block. But to be noticed in a market world you have to have eye catching logos and a menu and atmosphere that is appealing to the public. With the Olive Garden's new logo, they are hoping and dreaming for people to realize they are changing to a type of renaissance restaurant, instead of the fast casual dining in the past. With this new renaissance brand, it will entail more natural, up to date elements, along with new plates, silverware, service utensils and more contemporary music, according to Darden president and chief operating officer. (Consumerist. March 3, 2014) With the new changes there has been increase in sales...
Words: 690 - Pages: 3
...bama used logos to appeal to our logic by comparing America's time today to the Sputnik. The Sputnik was a moment in history where we had been outshined by another country in space travel and knowledge. He is saying that we need to >>> Black Cat: After reading your post, I'd say that you paid better attention to the speech then I did. I didn't note that the comparison made was logos. I also completely missed the immigrant children. Nice catches. Strawberry Shrew: I was unsure about the Sputnik when he mentioned it in his address, but after researching it I believe he made a very good connection between the two. And I certainly agree on the idea for more money invested in biomedical research, it will >>> Orange Ostrich: It's still hard to think that our nation is and has been declining or even just staying at the same levels of intelligence, when we used to not even think there was any other nation in the world that could beat us. Education is important and >>> Meadow Fawn: I feel that while some attention to higher education has decreased in this recession economy, on the whole the attention to a higher education has increased overtime. In the late 1800s the nation experienced a drive for education that has only >>> Pine Okapi: I think that your second point hits home but that your first point has some flaws. If you think about Obama's point with the Sputnik logically, you are not inspired. Logically, why would anybody want to get up and work, just to beat another >>> Tumbleweed...
Words: 274 - Pages: 2
...How the author's use of Ethos, Pathos, and Logos in this passage is truly amiable. The author uses ethos to give an absolute understanding on their position and gives the passage a mellow mood. Pathos is used in such a way that you finish reading the with a sense of "awe" in your mind. Logos is used to give the passage a credible aspect on the authors information and how they present it. Firstly Ethos is used in this passage to set the tone and give the reader a feeling of reading something that is relaxing than controversial. The author cites ""Yes" we'll say. "it's true. We actually looked out the car window." In our useful boredom, we used our fingers to draw pictures on fogged glass as we watched telephone poles tick by .we saw birds...
Words: 617 - Pages: 3
...of an author in using logos to gain agreement from the audience with the purpose of their message. Logos, defined in the course pack as "logic or reasoning" (Heasley et al. 106) employed by authors to persuade their audience their argument is logical and based on sound reasoning. Using logos as a technique for developing the key parts of an argument: claims, evidence, and reasoning, authors can arrange their message in a way to show the logic or reasoning of their argument. In Sharon LaFraniere article "Mainland Chinese Flock to Hong Kong to Give Birth" she effectively uses, logos to persuade her audience that with the influx of mainland Chinese coming to Hong Kong to give birth has resulted...
Words: 691 - Pages: 3
...The Way I Feel In all three videos rhetorical strategies where being used to get the point across. The people in the videos used pathos, logos, and ethos. According to the textbook, "logos is appealing to logic and reasoning" (Austin,652). Then going in to pathos is "appeal to emotion" (Austin,661). Lastly the textbook describes ethos as "the persuasion through the audience's perception of the speaker" (Austin, 652). In Drunk History- Claudette Colvin and Rosa Parks they appealed pathos and ethos. In Drunk History- John Adams vs. Thomas Jefferson, they appealed to ethos and logos. Then in Breaking News they use ethos. In the video Drunk History- Claudette Colvin and Rosa Parks the author appealed to pathos and logos to get their point across....
Words: 672 - Pages: 3
...memorable works of art and writings. Aristotle’s rhetoric exemplifies this by using the principles of ethos, pathos and logos. The theory of rhetoric looks at the way people use persuasion through their writing and their speeches in order to make people act or think in a certain way or to comply with what you are saying or writing. “Aristotle saw the function of rhetoric as the discovery in each case of “the available means of persuasion” (Griffin, 2015). Aristotle believed in three different types of speeches that you use the expressionism of rhetoric and they are deliberative, judicial and epideictic. As explained in Covino’s work, a deliberative speech will focus on decisions that mainly concern the future. This is typically delivered to a legislative body, such as U.S Congress or Legislative Assembly. The second form of speeches, as Covino explains, is judicial. The judicial focuses on decisions about what has previously happened in the past. These kinds of speeches are generally delivered in a court...
Words: 1579 - Pages: 7
...How the Logo grabbed Center Stage - NoLogo Side 157 Claims (Påstande): - Logo Terror - Brand awareness specially at babies - The metaphorical Alligator has swallowed the literal shirt. Grounds (Belæg) Type of text: - A chapter in the book No Logo - Topic is branding and logos Speaking: - Naomi Klein is a Canadian journalist, author and activist. She is best known for her book “No Logo” published in 2000. Naomi was brought up in a Jewish family with a history of peace activism. Her mother is Film maker and her father a psycian. Kleins´s husband, Avi Lewis is a Tv Journalist and film maker. Klein spent much of her teenage years in shopping malls, obsessed with designer labels. Reader: Those who are interested in branding and logos. Characteristic of the text: - Past tense, adult, technical terms - References to logos and RP, Lacoste - No questions, a informing text - The material there is used is historian facts, Naomi´s own experinces and facts. - No illustrations Language: By the mid-eighties, Lacoste and Ralph Lauren were joined by Calvin Klein, Esprit and, in Canada, Roots; gradually, the logo was transformed from an ostentatious affectation to an active fashion accessory. Tommy Hilfinger transformed a clothing style into walking, talking, life-sized Tommy-dolls, mummified in fully branded Tommy worlds. Actually said: Study Question Side 157 * How does Naomi Klein describe the “Reign of logo Terror” in Grade 4...
Words: 496 - Pages: 2
...Ethos, Pathos, and Logos each have a different meaning but, are used for the same purpose. They are all meant to persuade someone to look at something from a certain point of view. Ethos is an appeal of ethics and is used to convince someone of the character or credibility of the persuader. Author’s usually use this type of persuasion to show their audience that he/she is a credible source and worth listening to. When using ethos you should always choose the appropriate type of language for the audience and whatever you chose to write about. Pathos is an appeal to emotion, it is used to persuade an audience by appealing to their emotions. Some authors often use this to make the reader feel what he/she wants them to feel. If the author is writing...
Words: 280 - Pages: 2
...Shakespeare uses Aristotle's three appeals; ethos, pathos, and logos, to help the audience with the literature. Etho or ethical appeal gives the audience a sense of credibility and lets them know. Ethos is a way to convince the audience that whomever is talking is worth listening to. Pathos is the way the author/character appeals emotionally to the audience. By showing and relating to emotion the audience is easier persuaded. Logos is a logic appeal which convinces the audience through logic or reasonable facts. Caesar’s funeral scene when Brutus and Antony give a speech give plenty of appeal to the audience. When Brutus starts his speech he tells the listeners, “believe me for mine honor, and have respect to mine honor, that you may believe…” By using the word ‘believe’ Brutus is giving credit to himself, which is ethos. In other words he is telling the audience, “I am a believable man, so trust what I am saying.” By using starting the speech like this is makes the audience listen right of the bat. Another time when Brutus uses the emotional appeal is when he is speaking of Caesar. Brutus’ main point is that he loved Caesar but he loves Rome more. He goes on to explain, “as he was fortunate, I rejoice at it; as he was valiant, I honor him.” This quote is showing both...
Words: 934 - Pages: 4
...Writers use ethos, pathos, and logos to appeal to readers in many argumentative texts. This strategy is a very effective to draw a reader into the argument they are building and convince them to follow their lead. In the text '' On Surrender at Bear Paw Mountain, 1877 '' pathos is used as the rhetorical appeal, while the '' On Women's Right to Vote '' uses ethos as the rhetorical device for the argument is built. First, Pathos is used in the beginning text by Chief Joseph to build and argument about wanting to stop fighting due to all the negative effects that occurs when it comes down to it. Chief Joseph uses a bit of imagery to show the sad scenes that happen that show passion that appeals to people's emotions. For example, as said...
Words: 369 - Pages: 2
...Introduction In July of 2001, Jessica Lynch enlisted into the United States Army with her brother Gregory Lynch. Both enlisting for different reasons, but together they would serve and fight for the freedom of the United States. In 2003, Lynch receive notice that she was being deployed to Iraq. Lynch was on a 100 mile convoy driving a heavy 5-ton buffalo water truck to Bagdad when her vehicle she was driving broke down. That was just the beginning of a day that would be embedded into Lynch’s mind for the rest of her life. Lynch was picked up but First Sergeant, Robert Dowdy, and her roommate Lori Piestewa. They were driving through the city of Nasiryah, when their vehicle was struck by a rocket propelled grenade. All together eleven American soldiers died that day. Lynch was captured and taken to a hospital in Nasiryah. Lynch awoke in the Iraqi hospital with not one American soldier by her side. Lynch had extensive injuries, consisting of a six inch gash on her head, shattered femur, broken humerus, and right foot was crushed. Lynch, wounded and full of fear, was rescued by two American Soldiers. While all this was happening, Lynch’s superiors and highly ranked soldiers, and the media had different way of telling the truth of what really happened to Lynch. The media perceived Lynch as American hero of war and only told the story of the “little girl Rambo from the hills of West Virginia who went down fighting.” The media fed off of Lynch’s horrific experience,...
Words: 1123 - Pages: 5
...Women’s Rights Violation Greek philosopher Aristotle describes and defines three main rhetorical appeals in the art of persuasion over 2,000 years ago. He argues that this is the writer’s ability to convince the audience by using different techniques. Three basic ways to move the public to your point of view are ethos, logos, and pathos. Ethos refers to the credibility and authority of the speaker. Logos is the use of logical patterns to persuade the audience. Finally, pathos is the emotional component of any influencing process. All these three fundamental elements play a huge role in any attempt at convincing whether in a speech or a text. When the author works all of them properly, then the audience is more likely to be persuaded. It is...
Words: 1515 - Pages: 7
...Every advertisement is designed to influence its target public to either buy the product being advertised or to at least consider it in a future purchase. In order to persuade the public, the advertisement needs to be appealing, logical and credible. These three means of persuasion are what the Greek philosopher Aristotle called Pathos, Logos, and Ethos. In the advertisement examined in this paper, there's an emphasis on the use of Pathos, which is the way of persuading by appealing to the public's emotion as described in the book Writing Arguments: A Rhetoric With Readings by John D. Ramage and and John C. Bean (81-82). The ad is dominated by a background image that shows a penguin belching fire in an ice land. In the bottom right corner of...
Words: 453 - Pages: 2
...Pathos, Ethos and Logos are the key of persuasion. These three elements are needed when people are making advertisements. Pathos appeals to the emotion of people, ethos appeals to ethics and logos appeals to logic. The purpose of using these elements are for persuading the audience or viewers. These elements are a part of the rhetorical theory (artistic proofs of rhetoric). Pathos – Pertamina Ramadhan TVC 2017 Link: https://www.youtube.com/watch?v=Q1moUk7vyuc The story depicts a young man with a successful carrier and humble parents. The man is an architect, living in Jakarta. And because of the holy month is arriving soon, the young man wants to have a reunion with his friends in his old house. The man, now a renowned architect, felt that...
Words: 551 - Pages: 3
...The Greek philosopher Aristotle created rhetorical appeals, he divided these so called appeals into three categories: Ethos, Pathos, and Logos. Rhetorical appeals are made to help your argument goals by helping your persuade your audience of your ideas. Ethos is to help support your argument by using credibility. In essence we typically believe the people around us that we respect. This appeal helps identify you as a person that the audience should listen to because you know lot about the topic or you have authority (Durham). Ethos can be related to the word ethics or moral principles of the writer or speaker (Writing Commons). One example of this would be, if a Basketball player is giving a speech the audience will think his Ethos is strong because he has a lot of experience (Williams). Another example of this would be the time when my father was in the marine corp. My family had to attend a rank ceremony. During this a Sergeant gave a speech in which the whole crown fell silent as he began his speech. This is an example of Ethos because the crowd found the Sergeant a highly respectable and creditable person that they need to listen too....
Words: 562 - Pages: 3
