...not know Christian Louboutin? Taken from the name of the designer himself, Louboutin has become a must-have footwear for modern women. With its signature of the red sole, Louboutin has become the most worn footwear in the red carpet. The design of the Louboutin shoes – super high heel, which gives a long, thin look of the legs to the users really appeals to the modern market. The contrasting color of Louboutin makes it more eye-catching. Aside from its fascinating design, Louboutin is greatly wanted by modern women because of its prestigious brand name. Louboutin has never put advertisment on televisions or billboards to maintain its "high-class" image. Instead Louboutin uses product placement – an advertisement placed in a movie or show. By putting the product in a movie, customers are unconsciously exposed to the product. Furthermore, worn by the actresses in the movies, Louboutin has become more and more popular brand among the female market. By doing media placement, Louboutin does not have to allocate a hefty budget for advertisements on televisions. As one of the highly prestigious brands, Louboutin could attract the customers through its social emotional appeal in the advertisement such as respect, acceptance, status, and approval. In addition to that, customers want to be seen like the actresses who wear Louboutin. Therefore the emotional affection is one area that Louboutin should use in its advertisement campaign. Louboutin could also advertise...
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...The various legal protections of design in France Content Intellectual Property Rights in France 3 Introduction 3 I. Copyrights 3 II. Design Law 4 III. Design Patents 4 IV. Trademarks 5 V. How to obtain protection for a design in France? 5 Conclusion 6 References 7 Intellectual Property Rights in France Writing assignment: France is considered as a country where designs are particularly well protected by law. Explain the various legal protections of design in France. (1500 words) Introduction Currently the fashion industry is one of the most important industries in the world. In fact, the fashion business industry represents in the world more than a billion dollar industry with big groups like LVMH and we can emphasize the fact that this industry has no real geographical boundaries. However the legislations to protect designs are different from a country to another one. Today it exists many designers who have their personalized style and are distinctive from each other. Moreover, consumers are able to recognize the different styles and brands offered by these unique designers. The protection of designs varies according the countries and their legalizations, and France is considered as a country where designs are particularly well protected by law. This essay develops the various legal protections of design in France. Copyright, design rights, design patents and trademarks can protect fashion goods in France. I. Copyrights France’s system...
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...Universitatea “Valahia” Targoviste Facultatea de Stiinte Economice Specializarea Marketing DESIGNUL INCALTAMINTEI CUPRINS Introducere Cap. I. Istoria pantofilor Cap. II .Tipologia pantofilor Cap. III. Functiile incaltamintei Cap. IV.Structura incaltamintei Cap. V. Aprecierea calitatii incaltamintei(Marci) Cap. VI. Tendinte in designul pantofilor Bibliografie/Webografie INTRODUCERE Designul este un cuvânt de origine engleză care se pronunta [ pron. di-zain ] si care inseamna proiect, desen (de conceptie), schita (de conceptie). Termenul de "design" a apărut in 1851, în legătură cu complicatele realități ale producției industriale. Este o concepție și o metodă de creație care urmărește să asigure fiecărui produs un înalt randament funcțional, însoțit de un aspect agreabil. În toate epocile de înflorire umană a existat o corelare între posibilitățile materiale, nivelul tehnologic, relațiile economice interne și externe, orizontul spiritual exprimat prin gustul artistic și capacitatea de creație. Mai mult chiar, tehnologul și artistul se confundau la început într-o singură persoană. Arta, tehnica și știința nu sunt domenii incompatibile, contradictorii sau concurente, ci doar specifice și solidare. Ele se implică și se condiționează reciproc. Designerul știe că funcționalul, ergonomicul, esteticul și economicul conlucrează pentru a se ajunge la eficiență. Încălţămintea a avut întotdeauna un rol important...
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...Instagram requires no introduction. Since launching in 2010, it has grown so rapidly and acquired such a vast and loyal user base that it is one of the few social networks whose name has made it into everyday English (it’s even a verb, depending on who you talk to). And Instagram’s star has only continued to rise in the aftermath of its acquisition by Facebook – while once the private domain of iPhone users, it is now compatible with any Apple or Android device. Some users have expressed concern over plans to introduce native advertising, which the official Instagram blog has attempted to assuage by saying that the intention is to “focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community.” And according to Steve Olenski at Forbes, “there will be no shortage of brands chomping at the proverbial bit to be part of the ‘small number’… Instagram’s growth has been so substantial that it now rivals Google and Pinterest in terms of brand adoption.” Olenski based his assertion on a recent study by Simply Measured, which indicates that brand adoption on Instagram is up 40% on last year. Another salient point highlighted by the study is that automotive, media and luxury brands dominate in terms of engagement on Instagram – and these engagement levels are continuing their growth. Brand engagement has increased by 350% in the last year, due to more and more brands embracing the platform...
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...It all started with my Dad’s oversized, insulated, camo boots. Juxtaposed with these enormous booties, I stood giggling as a four-year old little girl in her pink pjs with wild strawberry blonde hair. An early introduction kept me a hunter even when the lure of Louboutins and LK Bennetts threatened to steal me away. Why would anyone want to wake up before dawn, freeze in rain or snow, sit still, and ruminate in mandatory silence for hours? Out of the thousands of trees within the forest, will the animal happen to pass by your tree? For me, hunting typifies a beautifully frustrating experience that yields life lessons and mouthwatering meat. My ability to hunt and prepare wild game would not be possible without my Dad. In true New England...
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...Lopez Label: Island Def Jam Music Group Genre: POP/ Dance Release Date: May 3, 2011 About the Album: For many fans of Jennifer Lopez, Love? has been a long time coming. This being the seventh studio album may be her most personal to date, encompassing inspiration from the birth of her twins and her own experiences with love. The highlighted theme throughout the album courses the examination, questioning and discovery of the diverse sides and avenues of love and relationships. It's been a long and twisty road for Love?, having started recording the album in 2009 with an original release date for the project set for January 2010 to coincide with Lopez’s latest film “The Back-up Plan”. However following the lack of success with lead single Louboutins, Lopez and Sony Music Entertainment decided to end their ten year partnership leaving the fate of Love? with Island Def Jam, which boasts an impressive roster of A-list songwriters and producers (such as RedOne and Lady Gaga), as well as guest performers. Here’s a track-by-track rundown: 1. On the Floor (Ft. Pitbull) This moderately-catchy track, aimed for the dance floor, became J.Lo’s first Top 10 hit in eight years. It’s one of the album’s strongest singles, having a bit of a capricious vibe, containing a sample of Los Kjarkas’ song Llorando Se Fue, which was made popular in the Kaoma single Lambada. Lyrically, it follows the typical ‘get down and boogie’ formula but sound wise, it’s unlike anything on the radio, definitely putting...
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...1 Index Introduction ................................................................................................................................... 3 Laser cut ........................................................................................................................................ 4 Laser cut and sustainability ..................................................................................................... 9 Conclusion ................................................................................................................................... 11 References .................................................................................................................................... 12 Introduction Technological advancement has provided new perspectives and applications in fashion design whether through the adoption of the most widespread techniques such as digital printing and laser cut, as well as, recently, 3D printing for development of garments. According to Pires, "Technological innovations can make a big difference today, at every moment there are new products coming from new technologies or adaptations in existing machines" (Pires, 2012:172). This project will highlight the use of laser cutting technology, explaining its procedures, its advantages, showing some examples of the use of this technology and also thinking about sustainability. Keywords: Technology, Laser cut, Fashion, Sustainability. ...
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...In this post modernist era, where people reject objective truths in favour of relativism we see lot of population migrating, trying out new jobs,progressive independent women questioning the social norm of male superiority. This is seen particularly in the emerging economies who are the game-changers this century. Joint efforts of all countries towards strengthening the global economy,as well as increasing efforts in business oriented policies and eradication of trade barriers has resulted in the urbanisation of these markets. Another important aspect being the economic hit taken by the developed countries which has made brands shift their focus on the emerging countries market. (BBC News,2013) It is one of the most significant trends seen on the global level. The annual consumption of emerging markets by 2025 will reach $30 trillion and account for nearly 50% of the world’s total consumption. (McKinsey) It clearly indicates the supremacy of emerging economies vis a vis the developed economies. Moreover the average age of the population in emerging economies is young and is expected to be even younger meaning the majority of population will be in the age bracket of 15-65 which is considered as the working age population. This indicates growth prospects in terms of more employment and therefore more disposable income in the hands of these consumers. If we consider the four BRIC countries plus the tier 2 emerging markets, together they account for 3,4 billion people,more than half...
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...Kayla Pryce Professor Clark March 25, 2016 Newsletters I decided to analyze the Business of Fashion newsletter. I really enjoyed the components contained within the newsletter. I was able to see the magazine elements and blog similarities. A newsletter is a bulletin issued periodically to the members of a society, business, or organization. It is generally about one main topic that is of interest to its subscribers. General features of newsletters include news and upcoming events of the related organization, as well as contact information for general studies. Newsletters are the most mis-used marketing tool around. The Business of Fashion use of newsletters are very effective. The Business of Fashion newsletter use it to reveal worldwide clothing, spread the news of particular designers, and wardrobes. It is an essential daily resource for fashion creatives, executives and entrepreneurs in many countries. Newsletters such as “The Business of Fashion” are seen as an addiction. Some people wake up and the first thing they do is read. Some newsletters are a required read. The audience is anyone who would benefit from the information the newsletter contains. The Business of Fashion newsletter began as a project of passion, aiming to target the informed, questioning and opinionated point of view on the fashion business. This target audience can be rich businesses in the Fashion Industry, celebrities who participate in filling their closets with fancy worldwide accessories...
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...famous people wear these shoes so regularly, gave Air Jordan’s the name they have today. The constant exposure these shoes are given only makes more people want to purchase them, giving the shoes major rank and nobility. Air Jordan’s have been around since 1985, and it is clear that they are here to stay. Air Jordan’s ensure versatility that no other shoe promises their customers, they are the perfect completion to any outfit, and many celebrities wear them routinely. The exposure that these shoes have, makes it clear that they have made a name for themselves that no one can dispute. Michael Jordan has blessed the public with the gift of personality. Within his shoes people can express themselves freely without saying a word. Christian Louboutin once said “A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes”. When you’re wearing Air Jordan’s, you walk with a special pep in your step and confidence in your stride. Your shoes speak volumes about who you are, what you like, and how you carry yourself. It is clear that no other shoe will reflect upon your style and personality as positively as Air Jordan’s do. With 23 styles and endless varying designs, you just cannot go wrong by putting your feet into a pair of Jordan’s. ...
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...set up a date to catch up. The two met at a new opened café near their high school and Candace was in her best attire for there was a charity gala later that day where she would be attending with Charlie. Candace did not sleep well for the night before, she discovered some devastating news: Charlie was having an extramarital affair with his secretary and the secretary is pregnant with his child. Candace consulted with her parents and her parents advised her not to take any actions for now for it is important to maintain an air of propriety for both families and their businesses. “So it has been a long time.” Candy started, sipping the chai tea latte and admiring the designer brand clothing, pink Birkin bag, vintage Chanel jewelries, Louboutin heels and manicure hands of Candace and her air of glamour and luxury. Candace’s hair was sleek and stylish and tied up into a chic chignon and she seemed to just step out of a fashion photo booth. Candy has been prettier since high school as she has mastered the tips of make-up and visited beauty salons weekly. Candy suddenly felt a sharp pang in in her chest and was ashamed of herself and her plain clothing and the entire life she is living. Candy never seemed to register such a disparity in the high school for her grades were enough for her to be respected by the fellow students. She wished to escape the reality and feel what is like to be Candace, even just for a single day. “Not bad. I have missed you a lot.” Candace lied and studied...
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...Questions for Lesson 1 Define marketing and the two goals of marketing. As a company president, explain why each of the two goals of marketing is important to your company. Give examples. Marketing deals mainly with customers although it can have many definitions. This simplest definition is: Marketing is managing profitable customer relationship. (Kotler & Armstrong, 2008). Marketing has two main goals of attracting new customers and keeping current customers. In my company the goals of attracting new customers and maintaining current customers is essential to keeping the company profitable and relevant. My company Vice GOLD, which is a clothing brand, will be launching soon and our marketing has to be effective. We have good reviews from testing some of our pieces at fashion shows and limited clientele. That is great word of mouth marketing because our current customers are talking about us, and that will get future customers excited when the brand launches. Our current customers appreciate our excellent customer service and creative styles. This makes them want to stay customers because they remember how they were treated during the shopping process. And with them on our mailing list, they are the first to know of new and limited edition styles. Attracting new customers, is important because we want the company to be profitable and be well known in the fashion world. What is the difference between a need, a want, and a demand? Describe the need versus want for the following...
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...UNDERSTANDING ADDICTION The word “addiction” may conjure up an image of a sluggish heroin junkie or an erratic crack head. It could also bring to mind a chain smoker or a staggering drunk. Once reserved to describe the state of clinical dependence on a substance as a result of extended abuse, the concept of addiction is widening and includes activities that seem less obviously harmful at the surface. Addiction may not always be as visible as track marks or as noticeably threatening as a drunk-driving accident. The concept of addiction isn’t just abstract to the layperson. It’s been controversial within the mental health community as well. The most widely-used reference in the medical mental health community, the Diagnostic and Statistical Manual of Mental Disorders (DSM), is due to be published by the American Psychological Association in its fifth revision in April 2013. Its purpose is to create a common language between practitioners so that diagnoses will be consistent from one clinician to the next (DSM-5 Development). In the book, the word “addiction” was forgone in favor of either “substance dependence” or “substance abuse,” in a very narrow decision. Charles O’Brien, a member of the committee that worked on the revision between DSM-III and DSM-IV, stated that the difference was a single vote. In an editorial published in the American Journal of Psychiatry, O’Brien urged the committee responsible for the changes being made in the fifth revision not to make...
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...person’s house and stole the person’s car. Robbing celebrities’ homes in Los Angles soon became the targets for burglarizing without the celebrities being aware that they were being robbed. After just the two of them robbing celebrities homes they expanded the gang by including Nikki (Emma Watson), Sam (Taissa Farmiga) and Chloe (Claire Julian). Rebecca and Marc were the leaders in the group constructing who would be their next target in the simplest way. Then they all would go to the celebrities’ home, break-in and steal the celebrities’ possessions such as designer clothes, shoes, watches, and etc. Lastly, ending the night by going to the club or party to celebrate. This is a film that’s based on the Vanity Fair article “The Suspects Wore Louboutins” by Nancy Jo Sales. The Oscar award winning writer, producer and director Sofia Coppola’s 2013 The Bling Ring film, had both some strengths and weaknesses when creating this film. This film can actually go both ways of whether it was enjoyable or not depending on the type of audience. I prefer the audience be those that can relate to having to deal with results of peer pressure or who are concerned with American culture. As the director, producer, and screenwriter of the 2013 film, The Bling Ring Film, Sofia Coppola’s intentions for this film were to showcase a group of teenagers and how they have this fascination with reality television stars and Hollywood actors/actresses such as Paris Hilton. Coppola tried to recreate actual events...
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...as, this is an ideal opportunity for me to transform into what my classmates describe as perfect. This, of course, begins with popularity, so I must find a way to climb the social ladder. At Rathward High there are five distinct social groups, each with different traits and standings unique to them. We have the Jocks, which consist of the majority of the football team, basketball players, and a few soccer studs. These males are the most renowned in our school, and are viewed as high school royalty. Next to them at the peak are the Perfects, which consists of the most stunning girls at Rathward High who posses more money than they know what to do with. I would be flabbergasted if they didn’t have the newest Louis Vuitton clutch or Louboutin heels. Below these are the Basics. The individuals who make up this group aren’t as well known as the Perfects or Jocks, but certainly still popular. They always find a spot at the hottest parties or post-game celebrations. As the title says, they are as basic as it gets, mimicking the newest trends located in this month's issue of Vogue. Second to last would be the PNs, or popular nerds. They are the cream of the crop when it comes to the bottom of the social ladder. They have their own hierarchy that falls under the entire social system. The PNs are certainly no Perfects or Basics, but are well known among the nerds. The last group would be the most populated. They have no official title, and are the forgotten ones at Rathward...
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