...Ethel’s Chocolate Lounges Principles of Marketing April 26, 2012 Chocolate Lounges Taste Sweet Success Centuries have passed, and the American palate has distaste of chocolate. Now Ethel's Chocolate Lounges, named in honor of Ethel Mars's the matriarch of the Mars family, who founded the candy company with her husband Frank in 1911; whose name adorns the signs at the company's latest attempt to breathe fresh life into chocolate. Influenced by the seventeenth-century London’s chocolate houses, the Mars family envisioned an up scale café, providing a luxurious setting where people could relax and even socialize while enjoying the gourmet chocolate. Mars president John Haugh what makes Ethel's special is that "You don't have to be a millionaire to enjoy the sweet taste of the good life. People indulge at Ethel’s Chocolate Lounges because of their limited decision-making. This occurs when the consumer has previous experience with a product but is unfamiliar of the brand; but has low levels of involvement because consumers expend only moderate effort in searching for information or in considering various alternatives defined by Lamb, C. W, & J. Hair, & C. McDaniel. (2011). Marketing. (Vol. 2010 Custom Edition, Maureen. Staudt, Ed.). Mason, Ohio: Cengage Learning. Many consumers are familiar with other chocolate brands such as, Godiva and Hershey, but might not be with Ethel’s chocolates and may be curious to try. Ethel’s menu that features icons and descriptions of...
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...were greeted at the check in desk by saida who, after checking them in, informed them that, due to technical problems with one of the aircraft in the Eze air fleet, flight EZA074 would be late departing Luton and that they should proceed to departures and watch the information screens. Eric and Jane, who was in a wheelchair, complained and asked for a written copy of their rights but saida simply held up her hands and said “its no good complaining to me, I am just passing information from management.” Saida gave the couple 2 vouchers for refreshments and again told them to proceed to the departure lounge. The flight in fact delayed for over 24 hours. Both Eric and Jane were fuming as there had been no EzeAir flight information, no one in the departure lounge could give them any information about EZA074’s expected departure time and they were exhausted from a night in the departure lounge and no sleep. EzeAir apologised but said that they had allocated all available hotel accommodation on a first come first served basis. Passengers for flight EZA074 were eventually called to the gate for the flight’s departure at 16.55pm on 2nd may. However, Eric and Jane learned thet other passengers, including Mohammed and akila, had been told that they would not be permitted to boared the flight and would have to travel on a later EzeAir flight, EZA076, departing Luton later the same day at 21.00pm. Apparently, the...
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...Final Paper Jamar Perry MGT 450/ Deborah Lomas Feb 11, 2013 The hookah pipe dates back centuries to the Indian and Arabic regions of the world and is used as a social tool in most parts for people to get together at the end of a long day and relax, its popularity is growing in certain areas of the united states and has the potential to become a profitable business. With the proper strategy plan and research establishing a hookah lounge is one the easiest ways to make a profit with less effort than the typical restaurant or bar. Because this type of business is less common in the states there is significantly less competition to go up against, the main goal would be to establish a strong customer base so that when other hookah lounges eventually try to establish they are not as successful as your business. A great strategy would be to own a percentage of share in each establishing lounge. The book states “Involves buying another company to take full control of it (anywhere from a majority 51% stake to an outright 100% ownership). “(Abraham, 2012) Often using this strategy ensures your original business concept grows and has little chance to be pushed out of business due to competition, there can be huge benefits by working together the resources are cheaper because both parties pay an amount of the cost. One of the most important things that must be understood about establishing a business is...
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...IDEO Case- Ch. 4; Marketing Management, Kotler; pg 119 1. Why has IDEO been so successful? What is the most difficult challenge it faces in conducting its research and designing its products? IDEO has been successful due to a “design thinking” approach centered around “human-centered methodology.” In addition, they design products that consumers actively want because they solve a consumer’s problem and as a result offer a superior experience. The most difficult challenge for IDEO is to design products from the outside in, in order to put customers first, as opposed to most tech companies that design from the inside out. They do deep dives into consumer behavior to determine how they purchase, interact with, use, and even dispose of products. They employ methods such as shadowing consumers, taking pictures or videos of them during product purchase or use occasions, conducting in-depth interviews with them to further evaluate their experiences. They also use “behavioral mapping,” which creates a photo log of people within a certain area like an airline departure lounge, a hospital waiting room, or a mall food court over a span of several days to gauge how the experience can be improved. IDEO also utilizes“camera journals” that participants keep, in which they record their visual impressions of a given product or category. They also invite consumers to use “storytelling” techniques to share personal narratives, videos, skits, or even animations about their experiences with...
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...being prepared to cope with the occurring resistances against the change. Consequently, the owners (e.g. shareholders) should be aware of the challenges and need to be committed to see benefits of the new system in a rather long-term view. Below we listed different categories of challenges. Firstly, it is common to see skepticism when practices change or new policies are implemented because we all like to cope with a known environment and it is always a challenge to change one’s mind and attitudes. Employees often feel uninformed about why things are changing and they often get the impression that no one is supporting them with the transformational process. Open-space offices as proposed in the workspace design section or the change to use trust-based working time (job design section) could be two specific practices leading to resistance and skepticism because those practices could be a dramatic change for some employees. Besides, the view that turnover always has negative consequences has been common sense over the last decades and many employees (also those in responsible positions) grew up with this view. Telling them now that the new approach is to stay connected with former employees through an alumni system constitutes a major change for those employees who need to overcome the way they were handling turnover during their entire career. Secondly, the implementation of the described HR system to create value in the sight of mobility could be a huge investment for the firm...
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...Bachelor Thesis Interaction Design THE CUSTOMER BUYING PROCESS - a tediuos affair or a pleasant experience? u 2010-06-10 u Department of Culture and Society u K3, School of Communication and Art Design: Matilda Marcelius Marie Neubauer matilda@marcelius.se +46-704-35 05 34 marie@neubauer.se +46-707-53 09 93 Tutor: Michael Svedemar Contents 1. Abstract ....................................................................................................................3 2. Introduction .............................................................................................................3 2.1 Problem statement .........................................................................................5 2.2 Focus and constraints ....................................................................................5 3. Design context and related theories.......................................................................6 3.1 How interaction design and service design integrates ...................................6 3.2 Service design ...............................................................................................7 3.3 The importance of the built environment – the servicescape ........................9 3.4 Spatial design ..............................................................................................10 4. Methods..................................................................................................................13 4.1 Literature...
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...Bachelor Thesis Interaction Design THE CUSTOMER BUYING PROCESS - a tediuos affair or a pleasant experience? u 2010-06-10 u Department of Culture and Society u K3, School of Communication and Art Design: Matilda Marcelius Marie Neubauer matilda@marcelius.se marie@neubauer.se +46-704-35 05 34 +46-707-53 09 93 Tutor: Michael Svedemar Contents 1. Abstract ....................................................................................................................3 2. Introduction..............................................................................................................3 2.1 Problem statement..........................................................................................5 2.2 Focus and constraints.....................................................................................5 3. Design context and related theories.......................................................................6 . 3.1 How interaction design and service design integrates. ..................................6 . 3.2 Service design ...............................................................................................7 3.3 The importance of the built environment – the servicescape.........................9 3.4 Spatial design ..............................................................................................10 4. Methods....................................................
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...PASSENGER TERMINAL DESIGN Amedeo R. Odoni and Richard de Neufville Massachusetts Institute of Technology Abstract The standard procedures for sizing the spaces for passenger activities in airport terminals are unsatisfactory in that they easily lead to expensive errors. The essential difficulty lies in the nature of the process, and in particular with the several formulas which specify the area per passenger in different parts of the building. The process and these formulas are insensitive both to the variations in the operational characteristics of terminals and to the overall variability in the level and nature of the traffic. This paper presents practical procedures for incorporating stochastic considerations into terminal design, based both on theory and extensive experience internationally at major airports. The approach builds upon detailed consideration of the sequences of flows of the passengers, their likely dwell-time in each facility, and their psychological response to the configuration of the spaces. The overall objective is to create flexible designs that use space efficiently under the broad range of conditions that may prevail. It entails an iterative process of exploring the response of design options to different patterns of loads. This approach invites computerized models of the performance of terminals with spread-sheet like capability to answer what-if questions rapidly. PASSENGER TERMINAL DESIGN Amedeo R. Odoni and Richard de Neufville ...
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...factors in engineering design theory: a post-positivist approach Terence Love Department of Mechanical and Materials Engineering University of Western Australia Social, environmental and ethical factors in engineering design theory: a post-positivist approach Terence Love B.A. (Hons) Engineering This thesis is presented for the degree of Doctor of Philosophy of The University of Western Australia. Department of Mechanical and Materials Engineering 1998 Abstract This research investigated how social, environmental and ethical factors can be better included in theories of engineering design. The research focused on designing as an essentially human activity via consideration of the epistemological and ontological issues involved in constructing coherent design theory. The research investigations led to a clearer understanding of the roles of ontology, epistemology and methodology in design research and this clarification enabled the construction of a post-positivist approach to engineering design theory that better includes social, environmental and ethical factors alongside the existing products of scientific engineering design research. Other contributions to knowledge that emerged from the research process and which underpin the conclusions include; clarification of the terminology and basic concepts of design research and engineering design research, historical...
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...This term means the equal of creativity plus implementation (Stamm, 2003). Implementation is important to innovation; if you are lacking this you basically only have creativity. The effect of innovation on the business industry is what pushes competitions accomplishments or failures. By understanding the current and future needs a consumer can go a long way; specifically on how to properly create a successful business plan. An example of market place innovation would be with Apple and their product the I-Pad. This was not a original idea, but Apple put a social twist on it and created the I-Pad; an everyday must have. • Design “It is a concept of realization or configuration of an idea, plan, model, drawings; pattern that assists to develop and achieve the items designated objectives (Business Dictionary, 2010).” In the corporate world, designs are defined and understood as a value of distribution, creativity, and concepts in exemplification of the company’s innovativeness. Creativity is a mental representative that provides a person the opportunity to think out of the median. “Creativity is what results in different approaches to services, goods, and innovation (Business Dictionary, 2010).” • Creativity The definition of creativity based on Webster’s Dictionary is: Creativity is marked by the ability or power to create- to bring into existence, to invest with a new form, to produce through imaginative skill, to make or bring into existence something...
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...Running head: TOTAL REWARDS Total Rewards: Strategically Achieving Business Results Strayer University Abstract Total Rewards reflects what employees’ value from its employer. It focuses on five elements that attract, motivate, and retain the talent to achieve business goals. These elements are: Compensation, Benefits, Work- Life, Performance and Recognition and Development and Career Opportunities (WorldatWork, 2007, p. 4). This paper describes the five advantages of a total rewards approach, five ways a total rewards strategy can go astray, six steps involved in the design of a total rewards program and eight steps involved in the communication process of a total reward program (WorldatWork, 2007, p. 15-64). Finally, the paper will summarize the components and the results of an effective design, implementation and communication strategy and result of a successful total rewards program. Total Rewards: Integrative Elements to Achieve Business Results Five Advantages One advantage of a total reward package is increased flexibility. Flexibility allows business’ to develop programs that cater to the needs of its employee by combining transactional and relational awards, allowing the reward package to meet the different emotional and motivational rewards of employees (WorldatWork, 2007, p. 15). Improved recruitment and retention is another advantage. Highly skills employees are in demand and, companies must find ways to attract and retain high performers. A comprehensive...
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...Besides the benefits from implementing the project, the cost in implementing is also important to be considered. The project would perform well only if we keep eyes on it during all procedures. The appropriate improvement would be proposed during the implementation of project in order to result in better achievement for the company. In conclusion, I would like to note that sales promotion is the element of the promotional mix that is aimed at increasing the volume of products sold via a trial or brand loyalty. The brand loyalty reflects the customer desire to buy the product or service of a given brand and depending on the level of brand loyalty that desire can be different. Sales promotion sends mixed signals with respect to building brand loyalty simply because it is hard to understand the amount of time or products needed to develop a buying habit that reflects brand loyalty. At the same time, sales promotion might be effective in building brand equity, or the existing value and association made by the consumer. Environmental friendly technologies can thus be said to have had a positive effect on motor sports and the world population at large since they have not only reduced pollution thus making the earth a safer place to live but they have also reduced the cost of living. This is in relation to soaring costs of fuel that have characterized the world markets in the recent past. (McKenna, 150-160) Top tier motor sports should therefore be encouraged to implement eco...
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...Company Overview Quality Web Design (QWD) is a company that specializes in Websites and Web Design content for any type of business. Their mission is to help other businesses increase their revenue by providing them with top quality websites for their customers. In addition, they own over 250,000 of proprietary images, and graphical designs. These designs are customized for every industry and demographic. Their business process is quite simple. They have a server at the Company Headquarters, where they store all of their proprietary data (including images, scripts, templates, etc). They utilize a Microsoft Visual Studio Team Foundation Service (TFS) server to manage their content and the progress of the project. “Team Foundation is a set of tools and technologies that enable a team to collaborate and coordinate their efforts on building a product or completing a project. Team Foundation enhances team communication, tracks work status, supports team roles, enacts the team process, and integrates team tools.” (Microsoft.com (2011) Team Foundation Overview) In addition to the Team Foundation, they also utilize Visual Studio to code, and build the websites. These resources are accesses through different methods. Those methods include WAN connection, VPN connection through a remote office, and through the corporate office via LAN. They also have other services such as Outlook Web Access for E-mail that is accessed via the methods mentioned above. They have also created...
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...I study Mechanical Engineering. I am passionate about different art forms, especially fine arts. I face, like you, dilemma of combining your passion of arts with something more concrete like engineering. Following are the options that I have come across to accomplish the same. Though I must mention here that I am no expert of any kind and probably more confused than you are, but I think I can help in at least initiating and directing the process of looking for relevant stuff. It is very common to find people who combine the knowledge of these two disciplines (for example most of the Industrial Design professors are mechanical under-grads), but finding a program that does the same has been pretty daunting for me at least. I hope this doc is helpful even in the smallest way and would be glad to answer any further questions There are two sections: 1. Links to websites of universities/labs offering relevant programs 2. Links to websites wherein people display their work in fields where art/aesthetic sense has to be combined with knowledge of engineering and science. Do keep in mind that these links do not adequately represent even the tip of the iceberg, there is a lot more that should be read. Similar links or links that that come up during ‘Programs similar to XXX’ in google have not been included as such searches and exploring the websites and search results on our own in itself gives us a feel of the field we intend to enter. This search was primarily focused on options after...
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...1. Determine the investigation you will do with regard to the physical infrastructure of the orchards, orchard shacks, and the cold storage building. After doing some detailed investigations of the physical infrastructure of the orchards, orchard shacks, and the cold storage building revealed some ideas that we can implement in the network design. The investigation also showed that wireless technology would be the best solution between the three areas. With that being said the orchard area would be the only problem we would need to find out how big the orchard area is so we can install access points so a good signal can all ways be delivered. Determining the distance will also aid in the network design on what cables like fiber optics or RJ cables, as well as the selection of technologies and devices to meet the design goals. The number of buildings should be determined and what equipment they should contain which types of network devices needed for this landscape. 2. Make a list of business goals for Harriet’s Fruit and Chocolate Company and determine the constraints that will affect these goals. Business goals for Harriet’s Fruit and Chocolate Company are to provide high quality products to customers. Also to provide immediate and real-time access to inventory data to aid in sales, to do this an upgrade logistics would have to take place which in turn everything would have to go digital, we would not be able to continue with the older mom and pop structure we have been...
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