The word "love" can have a variety of related but distinct meanings in different contexts. Often, other languages use multiple words to express some of the different concepts that English relies mainly on "love" to encapsulate; one example is the plurality of Greek words for "love." Cultural differences in conceptualizing love thus make it doubly difficult to establish any universal definition.[10]

Although the nature or essence of love is a subject of frequent debate, different aspects of the word can be clarified by determining what isn't love. As a general expression of positive sentiment (a stronger form of like), love is commonly contrasted with hate (or neutral apathy); as a less sexual and more emotionally intimate form of romantic attachment, love is commonly contrasted with lust; and as an interpersonal relationship with romantic overtones, love is sometimes contrasted with friendship, although the word love is often applied to close friendships.

Fraternal love (Prehispanic sculpture from 250–900 A.D., of Huastec origin). Museum of Anthropology in Xalapa, Veracruz, Mexico.When discussed in the abstract, love usually refers to interpersonal love, an experience felt by a person for another person. Love often involves caring for or identifying with a person or thing (cf. vulnerability and care theory of love), including oneself (cf. narcissism). In addition to cross-cultural differences in understanding love, ideas about love have also changed greatly over time. Some historians date modern conceptions of romantic love to courtly Europe during or after the Middle Ages, although the prior existence of romantic attachments is attested by ancient love poetry.[11]

Because of the complex and abstract nature of love, discourse on love is commonly reduced to a thought-terminating cliché, and there are a number of common proverbs regarding love, from