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Lowe's Five Strategies

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When it comes to retail everyone is looking to find ways to be more competitive so that they can take some of the customer base from the competition. How they go about doing that can involve many different changes to the strategy that they are currently utilizing. If an organization is not willing to change based on the competitions success, then that could be the easiest way for failure to occur. When developing a competitive strategy an organization must focus on the five generic strategies, how their competition utilizes them, the best strategy type, and how the company comes to gain products and services. When developing a competitive strategy Lowe’s must focus on the five generic strategies to ensure that they meet the needs of the company …show more content…
Lowe’s has been able to do this when they worked with A.O. Smith to only offer their hot water heaters in their stores. This shows customers that Lowe’s is looking to offer them an excellent product that is higher in quality and the performance is amazing. The marketing of this product is under a special Lowe’s only line, which can tell customers that it has placed its faith in the product by putting the company’s reputation at risk in the event it does not meet all customer needs. This must be a calculated decision that corporate leadership must make to grow this …show more content…
It has seen that to grow its business, it must keep up with the competition which means it must establish its ecommerce market. The first step that Lowe’s took was to build a direct fulfillment center that will focus on the shipping online orders to customers within two days. Lowe’s built this facility in a location that allows them access to both UPS and FEDEX main hubs which is in Pleasant View, Tennessee. Brand recognition can have the largest impact on how a consumer purchases a product through internet sales (Liang, Czaplewski, Klein, & Jiang, 2009). The success of its fulfillment center will surely grow the sales that come from online shoppers because the free two shipping will help the customer to fulfill their need fast. If Lowe’s continues to push its internet sales system, they will remain a major player in the home improvement retail

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