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Lululemon Case Study

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Lululemon is a yoga inspired Canadian athletic apparel company. It produces stylish athletic clothing and accessories for women, men and female youth.
(Soni, 2014) Educated young women between the ages of 25-34 are Lululemon's primary target market. The company’s goal is to bring in customers who have a higher income to purchase their merchandise. These women work towards or have a balanced, healthy lifestyle between their careers, family, and the gym. (araccon, 2012) Lululemon's secondary target market would be male and female youth. The generation of the millennials is Lululemon's current target market. This gives Lululemon an advantage because millennials typically do not know how to save their money, they end up spending most of their money on activities, events or eating out. They are outspending the older generations on items that aren't necessary. They spend about 18.5% of there money on hobbies and clothing (Rapier, 2017). According to Elkins article, sixty-nine percent of millennials spend their money on clothes they don’t necessarily need (2017). …show more content…
According to Peterson's article, Lululemon ranks at number four as one of the top clothing brands while Nike is sitting at number one on the list. (2017)
Young adults now of days are usually going out socializing with people at events, the gym, shopping, movies basically most activities. During these activities they would be able to wear Lululemon's clothing line rather its a sweater, yoga pants or leggings. They would not have to wear the brand's clothing line just for fitness. For example, their yoga pants are comfortable enough to just lounge around in the houseall day or go out for errands. Also their sweaters can be worn for any casual activities or

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