Premium Essay

Luna Pen Case Study

In:

Submitted By Rachel722
Words 1647
Pages 7
Immersion Program: Case Analysis (Winter 2011) Luna Pen Key issues

The most important issues are that the Luna pen contributes the major sales of Global that reached to one fourth of total sales and Global is ready for a major expansion. It showed that there is already a good base of customers in Asia for the Luna pen, and it would be detrimental if Global were to lose the product. Whereas Luna pen produced a lot of profit to Global, DGG doesn’t want to be in the fountain pen business which weakens their lawsuit. Also, the company doesn’t have any real damages. The lawsuit would be expensive, there is not enough corporate support to pursue a lawsuit, and there is no guarantee that they will not be responsible for the costs of both parties in the lawsuit.

A cooperative strategy is the only way DGG and Global can productively do business together. Global cannot do business in the American or Europe without an agreement with DGG. DGG cannot realize a benefit from Luna without an agreement with Global. The negotiation should be agreed on collecting past revenue, collecting future revenue, and selling or licensing the Luna name. An agreement for a percentage of profit will directly influence the compensation DGG receives. However, Mr. Feng will probably not be interested in a relationship unless a mutually beneficial agreement can be arranged.

Alternative Strategies There’s a conflict situation showed here, for Erika, she doesn’t have much time to play in the area that haven’t made profits to the company anymore. If DGG goes for negotiation, she has to put much time and effort in the process. She feels that there are more important things to be working on. But Chinese relationships take time to grow, and a relationship is almost always a prerequisite for a strong agreement. Erika must decide what would be best for the company; She has three

Similar Documents

Free Essay

Luna Pen

...9-396-156 REV: FEBRUARY 7, 2005 KATHLEEN MCGINN MICHAEL WHEELER Luna Pen (A) A Puzzling Request Erika Graeper absently twirled the Luna in her fingers. It was not as massive as the Mont Blanc’s Meisterstück or the most expensive Pelikans, but the Luna had a comfortable heft and balance. It was handsome, as well. The pen’s midnight blue barrel was accented by a gold clip, and an elegant crescent moon was inlaid at the top of the cap. Erika smiled to herself, as the Luna tripped memories of both pleasure and small embarrassment. It had been given to her by her grandmother a dozen years ago when she had been about to start university. Erika had promptly used the pen to write a thank you note on crisp white stationery and had solemnly said that it would be a great help in her studies. Once at school, however, she had reverted to ball point pens and mechanical pencils. Since then, the Luna had been tucked, unused, in the back of a desk drawer. The gift certainly would still have been forgotten had not an odd letter happened to come to her desk at DGG the first month she started to work for that company. Judging by the notes that had been scribbled on it, the letter had gone past three other people before being forwarded to her. Her immediate boss, Wilhelm Mann, had scribbled a cryptic instruction that said in its entirety: “Please respond—Luna out of production for years.” Mann was out of the office and was unavailable to provide more information, so Erika...

Words: 5196 - Pages: 21

Premium Essay

Management 310 Study Guide Test 1

...Management 310 Study Guide Chapter 2: Individual Differences: Personality and Ability Locus of Control External: outside forces responsible for fate, actions= no affect Internal: think their own behaviors and actions have an impact Self-Monitoring The extent to which people try to control the way they present themselves to others High: want behavior to be socially acceptable; good at managing the impressions others have of them Low: not overly concerned about behaving in a situational appropriate manner, more likely to say what they think is true/correct, provide open, honest feedback The Big Five Model of Personality Trait: specific component of personality- tendencies a person has to feel, think, act in certain ways- shy, outgoing, etc 1.Extraversion: positive emotions, gregariousness, warmth aka positive affectivity, more satisfied with jobs 2. Neuroticism: anxiety, self-consciousness, vulnerability aka negative affectivity, view= negative, more critical 3.Agreeableness: trust, straightforwardness, tender-mindedness *people low on this are mistrustful, 4. Conscientiousness: competence, order, self disciple *extent to which people are careful, scrupulous, and preserving 5.Openness to Experience: fantasy, Actions, Ideas *extent to which an individual is original, open to stimuli, has board interests, and willing to take risks *a person can be high, low, or anywhere between for each trait **no such thing as a good or bad...

Words: 4581 - Pages: 19

Premium Essay

Who Made Rizal Foremost National Hero

...writer & thinker whose teachings & noble thoughts have been frequently invoked & quoted by authors & public speakers on almost all occasions? None but Rizal. And why is this so? Because as biographer Rafael Palma (1) said, "The doctrines of Rizal are not for one epoch but for all epochs. They are as valid today as they were yesterday. It cannot be said that because the political ideals of Rizal have been achieved, because of the change in the institutions, the wisdom of his counsels or the value of his doctrines have ceased to be opportune. They have not." Unfortunately, however, there are still some Filipinos who entertain the belief that Rizal is a "made-to-order" national hero, & that the maker or manufacturer in this case were the Americans, particularly...

Words: 5521 - Pages: 23

Premium Essay

Love

...oppressed Calamba tenants · El Resumen- a Madrid newspaper which sympathized with the Filipino cause, said: “To cover the ear, open the purse, and fold the arms—this is the Spanish colonial policy · La Epoca- an anti-Filipino newspaper in Madrid 1. Jose Ma. Panganiban, his talented co-worker in the Propaganda Movement, died in Barcelona on August 19, 1890, after a lingering illness 2. Aborted Duel with Antonio Luna—Luna was bitter because of his frustrated romance with Nellie Boustead. Deep in his heart, he was blaming Rizal for his failure to win her, although Rizal had previously explained to him that he had nothing to do about it. Luna uttered certain unsavory remarks about Nellie, Rizal heard him and angered by the slanderous remarks, he challenged Luna, his friend, to a duel. Fortunately, Luna realized that he had made a fool of himself during his drunken state, he apologized for his bad remarks about the girl and Rizal accepted his apology and they became good friends again 3. Rizal challenges Retana to Due l—Wenceslao E. Retana, his bitter enemy of the pen, a talented Spanish scholar, was then a press agent of the friars in Spain. He used to attack the Filipinos in various newspapers in Madrid and other cities in Spain. Retana wrote an article in La Epoca, asserting that the family and friends of Rizal had not paid their rents so they were ejected from their lands in Calamba by the Dominicans. Such as insult stirred Rizal to action, immediately he sent his seconds to...

Words: 5137 - Pages: 21

Premium Essay

Introduction to Rizal Course

...LECTURE GUIDE IN SOC 6 WEEK 1—ORIENTATION / INTRODUCTION TO RIZAL COURSE WEEK 2 BACKGROUNDER OF RIZAL’S FAMILY / HISTORICAL BACGROUND OF RIZAL: A. ANCESTRY OF RIZAL. Rizal came from a mixture of races. From his father side, his great grandfather was a Chinese merchant from Amoy, China. In the closing year of the 17th century, Domingo Lamco who assumed the family surname “ Mercado “ in consonance with the decree of Governor General Narciso Claveria to free all Spanish subjects and their children from prejudices associated with having Chinese surnames. Lamco married a wealthy Chinese mestiza, Ines dela Rosa and from Manila, they moved to Binan and became tenants in the Dominican hacienda which those time large portion of the town were owned by Dominican friars. Rizal’s great grandfather was Francisco Mercado, the son of Domingo and Ines dela Rosa, who married a Chinese mestiza Cirila Bernacha, had a son by the name of Juan Mercado, who married a Chinese mestiza Cirila Alejandrino, serving as Riza’s grandfather. Juan and Cirila had 14 children, one of whom was Francisco Mercado, Rizal’s father who married Teodora Alonzo. Rizal’s father was an erudite man. He took courses in Latin and Philosophy at Colegio de San Jose in Manila. For Rizal, his father was a model father because of his honesty, industry and prudence. Rizal inherited from his father self – respect, serenity and poise, seriousness and a deep sense of dignity. On the other hand, from his mother side, Rizal’s...

Words: 12010 - Pages: 49

Premium Essay

First Filipino

...THE FIRST FILIPINO Republie of the Philippines Department of Education & Culture NATIONAL HISTORICAL COMMISSION Manila FERDINAND E. MARCOS President Republic of the Philippines JUAN L. MANUEL Secretary of Education & Culture ESTEBAN A. DE OCAMPO Chairman DOMINGO ABELLA Member HORACIO DE LA COSTA, S. J. Member GODOFREDO L. ALCASID Ex-Oficio Member TEODORO A. AGONCILLO Member EMILIO AGUILAR CRUZ Member SERAFIN D. QUIASON Ex-Oficio Member FLORDELIZA K. MILITANTE Exccutive Director RAMON G. CONCEPCION Chief, Administrative Division BELEN V. FORTU Chief, Budget & Fiscal Division JOSE C. DAYRIT Chief, Research & Publications Division AVELINA M. CASTAÑEDA Chief, Special & Commemorative Events Division ROSAURO G. UNTIVERO Historical Researcher & Editor EULOGIO M. LEAÑO Chief Historical Writer-Translator & Publications Officer GENEROSO M. ILANO Auditor JOSE RIZAL (1861-1896) THE FIRST FILIPINO A Biography of José Rizal by LEÓN Ma. GUERRERO with an introduction by CARLOS QUI R INO ( Awarded First Prize in the Rizal Biography Contest held under the auspices of the José Rizal National Centennial Commission in 1961) NATIONAL HISTORICAL COMMISSION Manila 1974 First Printing 1963 Second Printing 1965 Third Printing 1969 Fourth Printing 1971 Fifth Printing 1974 This Book is dedicated by the Author to the other Filipinos Speak of me as I am; nothing extenuate, Nor set down aught in malice, Shakespeare: °the/Lo. Paint my picture truly like me, and not flatter me at all ; but...

Words: 203166 - Pages: 813

Premium Essay

Types of Services Preferences by Customers in Selected Restaurant

...TYPES OF SERVICES PREFERENCES BY CUSTOMERS IN SELECTED RESTAURANT A Thesis Proposal presented to the faculty of the College International Hospitality Management University of Perpetual Help System DALTA in partial fulfillment of the requirements in Research 1 for the degree of Bachelor of Science in Hotel and Restaurant Management John Emmanuel Cauilan Krystlelyn Cruz Jhon Salvador De Luna Gabriel Magana Mikhail Mananquil February 2012 STATEMENT OF THE PROBLEM The Study will be conducted in order to determine the type of service preference by customers in selected restaurant. Specifically, it aims to answer the following questions: 1. What are the Different types of Services 2. What are the preferred types of services of the customers 3. What are the benefits of the customer in knowing the different types of services 4. What types of services is suitable to the age of customer 5. Is the Economic status of a customer affects the types of service they wanted INTRODUCTION Restaurants fall into several industry classification based upon menu style, preparation methods and pricing. Additionally, how the food is served to the customer helps to determine the classification. Historically, restaurant referred only to places that provided tables where one sat down to eat the meal, typically served by a waiter. Following the rise of fast food and take-out restaurants, a retronym for the older...

Words: 5050 - Pages: 21

Premium Essay

Notmineatall

...philippine studies Ateneo de Manila University • Loyola Heights, Quezon City • 1108 Philippines The Afterlives of the Noli me tángere Anna Melinda Testa-de Ocampo Philippine Studies vol. 59 no. 4 (2011): 495–527 Copyright © Ateneo de Manila University Philippine Studies is published by the Ateneo de Manila University. Contents may not be copied or sent via email or other means to multiple sites and posted to a listserv without the copyright holder’s written permission. Users may download and print articles for individual, noncommercial use only. However, unless prior permission has been obtained, you may not download an entire issue of a journal, or download multiple copies of articles. Please contact the publisher for any further use of this work at philstudies@admu.edu.ph. http://www.philippinestudies.net A N N A M E L I N D A T E S TA - D E o C A M P o The Afterlives of the Noli me tángere Filipinos rarely read the Noli me tángere in the original Spanish, but it lives on in translation, a second life or afterlife, as Walter Benjamin puts it. During the American period, the first English translation, An Eagle Flight, based on the first French translation in 1899, was published in 1900. The second English translation, entitled Friars and Filipinos, appeared in 1902, and it was made by Frank Ernest Gannett, then secretary to Jacob Schurman, chair of the First Philippine Commission. Politics intruded in the translations; the omissions and additions recreated...

Words: 11914 - Pages: 48

Free Essay

Analysis Report

...PART TWO: ANALYSIS REPORT Education becomes more effective when there is a combination of theory and practical knowledge. Theoretical knowledge achieved perfection with the implication of practical knowledge. The internship program can combine theoretical knowledge with practical situation. A practical orientation program is really essential for a student as our educational system is mostly text based. Professional experience is very important to be established. In this situation I got a bit practical experience by analyzing financial performance of Medez – Galanto & Associates. A. SECTIONS IN THE MEDEZ- GALANTO & ASSOCIATES 1. Accounts Payable and Receivable The accounts payable section of an accounting department records goods and services that it receives and the payments it owes, such as inventory from a supplier or other expenses. The department records each accounts payable as a liability and accounts receivable as assets. Assets such as revenue and customers’ obligations pay for goods and services. 2. Payroll The payroll function of an accounting department ensures that the organization pays its employees accurately, including bonuses, commissions and benefits. The department monitors employees' time off, vacation and sick days. It pays the government taxes as well as union dues and other withholding from an employee's paycheck. The department reimburses employees for expenses and makes payments to vendor. 3. Inventory A company's inventory...

Words: 5035 - Pages: 21

Free Essay

Accounts

...Human Development Index 1 Human Development Index The Human Development Index (HDI) is a composite statistic of life expectancy, education, and income indices used to rank countries into four tiers of human development. It was created by the Pakistani economist Mahbub ul Haq and the Indian economist Amartya Sen in 1990[1] and was published by the United Nations Development Programme.[2] World map by quartiles of Human Development Index in 2013. Origins The origins of the HDI are found in the annual Development Reports of the United Nations Development Programme (UNDP). These were devised and launched by Pakistani economist Mahbub ul Haq in 1990 and had the explicit purpose "to shift the focus of development economics from national income accounting to people-centered policies". To produce the Human Development Reports, Mahbub ul Haq brought together a group of well-known development economists including: Paul Streeten, Frances Stewart, Gustav Ranis, Keith Griffin, Sudhir Anand and Meghnad Desai. Working along with Nobel laureate Amartya Sen, they worked on capabilities and functionings that provided the underlying conceptual framework. Haq was sure that a simple composite measure of human development was needed in order to convince the public, academics, and policy-makers that they can and should evaluate development not only by economic advances but also improvements in human well-being. Sen initially opposed this idea, but he went on to help Haq develop the Index...

Words: 8369 - Pages: 34

Free Essay

Penis Snake

...Loading... Animals In The News Weird News Things You Can't Do Naked Paranormal Smarter Ideas More Log in Create Account August 24, 2012 weird-news The Internet Newspaper: News, Blogs, Video, Community Edition: U.S. FRONT PAGE Politics Ann Romney's Heartbreaking Loss 7k Why Do Fox News Female Anchors Wear So Much Makeup? 4k Mitt Romney Makes Birth Certificate Joke 31k Leaked Documents Link Romney Money To Some Shady Business 24k Paul Ryan Weighs In On Chick-Fil-A's 'Free Speech Rights' 4k Go to Politics More in Politics Pollster 2012 Blog Speculatron Off The Bus Election Dashboard You might also like World Green Black Voices Latino Voices Gay Voices Business Target Hides Horrible Truth From Customers 2k 10 Things You Should Never Pay For 200 Leaked Documents Link Romney Money To Some Shady Business 24k Romney Will Be President, CU Professors' Model Predicts 27k Texas Judge: Obama Reelection Could Lead To 'Civil War' 13k Go to Business More in Business Small Business Money You might also like World Tech Media Arts Sports Weird News Crime Crime BREAKING: Gunman Shoots 5 Outside Empire State Building 16k Child-Welfare Agency...

Words: 10386 - Pages: 42

Premium Essay

International Marketing

...Contents overview List of figures List of tables List of mini case studies Acknowledgements 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Introduction to International Marketing The International Marketing Environment The International Marketing Information and Research Process International Competitive Marketing Strategies Market Selection Decisions and Entry Strategies Management of Exporting and Importing International Marketing Operations and Planning Product and Brand Decisions for International Marketing Service Strategies for International Marketing International Channels of Distribution and Logistics Management Pricing Decisions in International Markets Integrated International Marketing Communications International Business-To-Business Marketing Retail Internationalization and Marketing The Internet and International Marketing Ethics and International Marketing Index xix xxi xxiii xxiv 1 34 68 104 138 172 209 239 274 303 335 367 401 430 454 478 507 Contents List of figures List of tables List of mini case studies Acknowledgements 1 Introduction to International Marketing Introduction The nature of international marketing Contextual determinants of international marketing Historical development Definition of international marketing Relationship with other business fields A theoretical framework for international marketing Approaches to internationalization Factors causing internationalization The process of firms’ internationalization A holistic approach The motivation...

Words: 24769 - Pages: 100

Free Essay

Sssssss

...DIVINATION SYSTEMS  Written by Nicole Yalsovac  Additional sections contributed by Sean Michael Smith and Christine Breese, D.D. Ph.D.  Introduction  Nichole Yalsovac  Prophetic revelation, or Divination, dates back to the earliest known times of human existence. The oldest  of  all  Chinese  texts,  the  I  Ching,  is  a  divination  system  older  than  recorded  history.  James  Legge  says  in  his  translation of I Ching: Book Of Changes (1996), “The desire to seek answers and to predict the future is as old as  civilization  itself.”  Mankind  has  always  had  a  desire  to  know  what  the  future  holds.  Evidence  shows  that  methods of divination, also known as fortune telling, were used by the ancient Egyptians, Chinese, Babylonians  and the Sumerians (who resided in what is now Iraq) as early as six‐thousand years ago.  Divination  was  originally  a  device  of  royalty  and  has  often  been  an  essential  part  of  religion  and  medicine. Significant leaders and royalty often employed priests, doctors, soothsayers and astrologers as advisers  and consultants on what the future held. Every civilization has held a belief in at least some type of divination.  The point of divination in the ancient world was to ascertain the will of the gods. In fact, divination is so  called because it is assumed to be a gift of the divine, a gift from the gods. This gift of obtaining knowledge of the  unknown  uses  a  wide  range  of  tools  and  an  enormous  variety  of ...

Words: 45715 - Pages: 183

Free Essay

Learning Material

...ARTS TEACHERS’ GUIDE Grade 9 ARTS Teacher’s Guide Unit I WESTERN CLASSICAL ART TRADITIONS GRADE 9 Unit 1 ARTS TEACHERS’ GUIDE GRADE 9 Unit 1 WESTERN CLASSICAL ART TRADITIONS LEARNING AREA STANDARD The learner demonstrates an understanding of basic concepts and processes in music and art through appreciation, analysis and performance for his/her self-development, celebration of his/her Filipino cultural identity and diversity, and expansion of his/her world vision. key - stage STANDARD The learner demonstrates understanding of salient features of music and arts of the Philippines and the world, through appreciation, analysis, and performance, for self-development, the celebration of Filipino cultural identity and diversity, and the expansion of one’s world vision. grade level STANDARD The learner demonstrates understanding of salient features of Western music and the arts from different historical periods, through appreciation, analysis, and performance for self-development, the celebration of Filipino cultural identity and diversity, and the expansion of one’s world vision. CONTENT STANDARDs The Learner:  demonstrates understanding of art elements and processes by synthesizing and applying prior knowledge and skills  demonstrates understanding that the arts are integral to the development of organizations, spiritual belief, historical events, scientific discoveries, natural disasters/ occurrences and other external phenomenon ...

Words: 32535 - Pages: 131

Premium Essay

Blood Work

...Essentials Ruth E. McCall, BS, MT (ASCP) Retired Program Director and Instructor Central New Mexico Community College Albuquerque, New Mexico President, NuHealth Educators, LLC Faculty, Emeritus Phoenix College Phoenix, Arizona Fifth Edition Cathee M. Tankersley, BS, MT (ASCP) Acquisitions Editor: Peter Sabatini Product Manager: Meredith L. Brittain Marketing Manager: Shauna Kelley Designer: Holly McLaughlin Production Services: Aptara, Inc. Fifth Edition Copyright © 2012, 2008 by Lippincott Williams & Wilkins, a Wolters Kluwer business. Two Commerce Square 2001 Market Street Philadelphia, PA 19103 351 West Camden Street Baltimore, MD 21201 Printed in China All rights reserved. This book is protected by copyright. No part of this book may be reproduced or transmitted in any form or by any means, including as photocopies or scanned-in or other electronic copies, or utilized by any information storage and retrieval system without written permission from the copyright owner, except for brief quotations embodied in critical articles and reviews. Materials appearing in this book prepared by individuals as part of their official duties as U.S. government employees are not covered by the above-mentioned copyright. To request permission, please contact Lippincott Williams & Wilkins at Two Commerce Square, 2001 Market Street, Philadelphia, PA 19103, via email at permissions@lww.com, or via website at lww.com (products and services). 9 8 7 6 5 4 3 2 1 Library of Congress...

Words: 129902 - Pages: 520