...What are some promotions that could reduce the negative image created by the news reports of the natural disasters? Reporting conducted by media on the damages cause by natural disasters are more often than not exaggerated in order capture the attention of the viewers which in turn creates a negative impact on tourism ________because it deters them from visiting the area causing hige loss to the Queensland economy . In order to reduce the impact on the negativity caused by the media on the damages, it’s important to have ------------------respond_____________. disasters which can deter tourism from visiting the region by creating a negative perception in their mind that it’s not the right time and safe place to visit at the moment. The negative reporting of the damages caused by the cyclones have caused a potential loss to Queensland’s economics for tourism is one of the four pillars. Affected the tourism industry. Important that Tourism Queensland efficiently uses the money it has to gain maximum return as over ‘$590 million’ had been lost already. Important to plan and come up with a strategy that would achieve great benefits for the industry. The most commonly used tactics to bring back Slogan and images that shows the___________of Queensland that helps. According to the case study there have been an influx of a new target market, the Chinese people. Great opportunity to create campaigns to attract their attention. Include Chinese language in their ads in order to...
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...The Lure of Disaster: The Iliad to Modern Blockbusters Humans have always been fascinated by stories about terrible things happening to other humans. One of the oldest stories in Western civilization, The Iliad, describes the destruction of Troy by its enemies, the Greeks. But of course, before Troy is destroyed, the story introduces us to the people inside the city. Thus, when we finally reach the violent climax, we are swept up in the personal cost of the Trojan War. To judge by the enormous box office earnings for movies like 2012, the same basic formula is still effective today. In this paper I will present a brief history of disaster movies, starting with the silent film era and continuing on through some more recent movies. Throughout, I hope to illustrate the way directors get us to care about the characters, and then unleash the forces of disaster against them. In the hands of a true artist, this formula can create exciting, interesting drama. Disasters in Silent Films Disaster movies have been popular since the beginning of cinema. Directors of the silent film era readily understood the value of good disaster. Such works tend to fall into two categories, personal dramas and epics. Personal dramas focus on an individual working out a private problem against a backdrop of impending catastrophe. The Last Days of Pompeii, for example, capitalizes on the excitement inherent in the eruption of Mount Vesuvius and the devastation that we, the modern viewers, know will follow...
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...New Product Launch: SONO Filter February 12, 2012 Determine and discuss a pricing strategy (Penetration or Skimming). SONO water filter is a new product in the market with limited resources and finance. I will choose penetration pricing strategy for this new product to gain market share and lure consumers away from the current competitors. This pricing strategy will sets product price low for a specific time period, but once SONO filter develop a strong clientele base, I will raise product price to the normal level. Once product’s extra features and value will be recognized by the consumer, it will create its own place in the market and among other competitors. Rather than choosing Skimming strategy, Penetration strategy would fit better in this product because the product does have other competitors, such as BRITA or PUR. Determine and discuss pricing tactics (product line pricing, value pricing, differential pricing, or competing against private brands) to be used for your product. To ensure the firm’s pricing objectives such as to achieve a target return, maximize profit, increase sales volume and to meet competition, I will have to determine a strong pricing tactics through analyzing product line pricing, value pricing, differential pricing, or competing against private brands. SONO filter will offer competitive pricing scale to its product line: including stylish water filter jugs, filtered cartridges and filtered water dispensers. While SONO products are not...
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...The only way to know if you're afraid of something is if you do it. Fear is a kind of imagination, our fears can instantly switch to worlds of danger and disaster. Comparing how fear felt before something scary, and how it felt after is called transformation. It’s only through that comparison, again and again, that you get better at going through things like a haunted house or trail. You have to have some other feeling that you trust more than the fear. In what ways does transformation play a role in stories meant to scare us. Why do we do things such as go through a haunted house, or read a scary book, or even watch a scary movie, why? Are we curious as to how we react? Or are we looking for someplace to put our fear? If you really think...
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...Marketing Principles HND in business management NAME:KABITA MAHARJAN ID NUMBER:859549 ASSIGNMENT:1St Submitted to : Zara Bhokhari Date of submission :31st march Contents 1.o Introduction......................................................................................................................3 1.1Definitions...................................................................................................................3 2.o Background of BP.............................................................................................3 2. 1Marketing orientation ….................................................................................3&4 2.2Advantages disadvantages.....................................................................................4 3.o Marketing processing................................................................................................4&5 4.o PESTLE …...........................................................................................................5&6 5.o SWOT …..............................................................................................................6&7 6.o Segmentation..............................................................................................................7&8 6.1 Targeting.......................................................................................................... 6.2Positioning...
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...enemy combatants from concealed positions, such as among dense underbrush or behind hilltops Penetration of the Center This maneuver involves concentrating superior force at the center of the opposing line in order to punch a hole and then to exploit the gap with a reserve force. This maneuver is usually attempted if flanks are protected by obstacles such as rivers Envelopment of a Single Flank This maneuver involves pinning attacks on the opposing center, sometimes a flank as well, while using mobile forces to try and turn the other flank and roll up the line towards the center. This maneuver is one of the most frequently used. Advantages include the possibility of enveloping a portion of the opposing army and usually offer less risk of disaster than other maneuvers. However, disadvantages still include the risk of a counterstroke against one’s weakened center and other flank. Envelopment of Both Flanks or pincer movement This maneuver involves pinning attacks on the opposing center while attacking both flanks in order to encircle the entire opposing army. This maneuver is usually attempted – and should only be attempted – if one has a superior force or exceptional tactical skill. The obvious advantage of this maneuver is complete...
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...Apple Computer: The iPod, the iMac, and the Business Lessons of Closed Systems Steve Jobs has had much to celebrate lately. But the Apple CEO was particularly happy in February 2006 when he announced that the iTunes Music Store had sold its billionth song, to a teenager in Michigan who had bought a copy of Coldplay's "Speed of Sound". That milestone is all the more impressive when you remember that Apple has numerous competitors in the digital music world. Yahoo music Unlimited and the legal incarnation of Napster are gunning iTunes customers. Sony and Samsung are trying to create iPod slayers. And the field is only getting more crowded. By the summer of 2006, Amazon may launch a digital music service with a branded MP3 player, possibly made by Samsung. It is already being referred to in the industry as the iPod. Amazon won’t discuss its plans, over 40 years old it refers to them as "the NPR crowd" who aren’t as likely to own iPods as MySpace users. The more impressive when you remember that Apple has numerous competitors in the digital music Yet Apple's challengers all face the same problem: Job’s company will no doubt dominate the digital music market for years to come. That's because Apple has learned its hard lesson about closed systems. In the microcomputer desktop market, Apple shrank from an industry leader to a Niche player because it designed closed systems with proprietary hardware and software that were often incompatible with thousands of application software...
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...Essentially, people move out of a country because of both push, and pull factors. A push factor is known as something that pushes people away from their native country and while a pull factor lures one out into an unknown country. The positive aspects of some countries serve to attract more and more immigrants in. Generally, push factors are commonly viewed as: lack of jobs, an economic downfall, few opportunities, natural disasters, pollution, poor housing, political fear, poor medical care, threatening environments and little to no freedom of speech, or religion. Pull factors work the same way, bringing people into a country because of its potential to give access to a better life. Some include: family links, better education, security, lower...
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...Business Case Study: American Airlines 1. Perform a five-forces analysis of the US airline industry focusing on entry barriers and pricing rivalry Threat of new entrants: Though it might appear to be hard to get into, entry into the airline industry depends on whether there are substantial costs to access banks and credit. If borrowing rates are cheap, then there is more of a likelihood that new competitors will enter and the more saturated it will become for all competitors. However, an airline with a strong name brand like US Airways, combined with the offer of incentives, can lure customers away from new entrants, even in prices are higher. Power of Suppliers: In the airline supply industry, there is a duopoly between Boeing and Airbus. Because of this, there is not much cutthroat competition between the two. Moreover, suppliers will not likely vertically integrate in order to start offering flight service in addition to building planes. Power of Buyers: The bargaining power of buyers in the airline industry is very low. There are high costs for the buyer if he wishes to switch airplanes. Secondly, the service between airlines is practically identical. The seats won’t be any more comfortable nor will the food be any better. Threat of Substitutes: For those who need to travel internationally for business or leisure, the threat of substitution is low. For regional travel however, one might opt out to take a train or simply drive. For those that need to conduct business...
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...plan to launch an assault on German territory, but the feasibility of their plan needed to be tested before any major operation could take place. As a result, the now infamous Dieppe Raid took place and was consequently a catastrophic failure. Due to the adoption of poor tactics, the lack of any heavy bombardment prior to the assault, and poor quality of weapons the Canadian soldiers had access to, the raid was doomed from the start. Yet, even considering the tremendous casualties that the Canadians and the British suffered, many still consider the raid integral to the future successes of the Allies in both the Operation Torch and Operation Overlord campaigns, as the costly lessons learned helped prevent any future disasters. Background: Following the military disaster in France that culminated with the British mass evacuation at Dunkirk, the development of techniques and equipment for an amphibious assault quickly began. In turn, this development lead to the formation of the Combined Operations department, which was tasked with raiding German-occupied regions along the coast. These raids could only do so much damage at a time, however, and so many military leaders begin pursuing a much larger assault. These plans led to the creation of Operation Rutter, which called for landing 12 divisions at Le Havre in North-Western France, in conjunction with Soviet progress so as to force the Germans to split their forces. But, there were still numerous ways that any potential operation could...
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...residence of a person or group. It is a natural social phenomenon. Humans have colonized the entire world and penetrated its remotest areas. Migration is taking place within very different contexts: f.e. military conquest, refugees, expulsion or enslavement. But migrants have also traveled in search of economic opportunities, new settlement areas or trade routes. Currently approximately 216,000,000 people are living away from their place of birth. This number equals about 3% of the world population. Analyzing the reasons for migration one distinguishes between push and pull factors - often both appear together. Push factors are circumstances in the country of origin that lead people to emigrate, for example poverty, war or environmental disasters. Pull factors are conditions in the destination country that make immigration attractive such as economic opportunity and political freedom. Overall trends By far the most immigrants live in the United States followed by Russia and Germany. The main countries of origin are Mexico, India, China and Russia. In proportion to the population Persian Gulf countries host the largest share of migrants - about 35% of their population. They mostly come from South Asia and Egypt. Most migrants in the US come from Latin America, particularly from Mexico. In Europe the origin of immigrants differs considerably between countries and reflects their historical development: in Germany and Denmark a large share of migrants are of Turkish origin, most...
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...Overview This article looks into the details with regards to the collapse of one of world’s oldest (~233 years old) and most respectable bank in London, Barings Bank on 26 Feb 1995 due to uncontrolled and well-concealed derivatives trading arising from ethical improprieties of a person called Nick Leeson in their Singapore office. End result is ~$1.4 billion in losses. On the surface, we may be tempted to conclude that the blame rests solely on him but an in-depth & analytical mind would ask the simple question on “how is it possible that this one man was able to cripple a financial giant?” Further possible questions which would pop up would be “What was the senior management’s role in this situation and did they contribute to the demise? How effective were the internal control systems and was the Singapore operations managed effectively? etc” In short, for this incident to happen, it involved more than one factor and similarly for this to be avoided, it also involved more than one lapse or system to be further reinforced and closed. As such, let’s take a deeper look into these aspects in the subsequent paragraphs. Factors behind the collapse of Barings Bank Nick Leeson started well as a star trader and was tasked as SIMEX floor manager by Barings to manage the Singapore trading operations to profit from low risk arbitrage opportunities with derivatives contracts between SIMEX and Japan’s Osaka Exchange. Arbitrage involves going long in one market and short in the other...
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...Decisions in Paradise Part II Monica Ridley MGT/350 - Critical Thinking: Strategies in Decision Making May 14, 2012 Tom Mc Shane Decisions in Paradise * For over three decades, the island of Kava has been a favorite destination for tourists from around the world who enjoy the many pleasures it offers. One of these great attractions is tourist fishing. Found At Sea is one of the few companies that offer fishing adventures. Although there have been difficulties expanding, the Kava manager Alex and I have applied some critical thinking and began a decision-making process that uncovered problems and defined some solid steps to reach the company’s goals. We now will have a look at applying our decision-making techniques that identified our solutions, and provide an analysis of our chosen steps. We will also determine which decision-making model worked the best for our organizations problems and how they impact our solutions. * * Techniques to Identify the Solution * At the Florida locations, Found At Sea uses the SWOT (Strengths, Weaknesses, Opportunities, Threat’s) analysis method to conduct the company’s needs to run effectively and efficiently. Since my landing at the Kava location, I noticed the obvious signs of un- organization, external factors such as the recent typhoon debris and economical differences, and other internal factors; I described several measures needed to change. The SWOT method has been established at the Florida locations and...
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...Ethics Essay: “The Subprime Mortgage Market Meltdown” “What were the responsibilities of the mortgage broker to borrowers? To lenders? To investors? How well did they fulfill their responsibilities? Why?” The responsibilities of the mortgage brokers to the borrowers, lenders, and investors were to promote the subprime mortgages to these groups of people in order for them to take out a loan. Although they did fulfill their responsibilities of promoting and having people sign up for it, they mishandled on how people should be granted for a mortgage loan. These brokers were to desperate about earning huge amount of money due to the expanding market that they ignored the proper precaution that they should have taken when they were giving out the mortgages. The brokers were giving out loans to people that didn’t have the proper credit score nor the income to support the mortgages that they were getting. In the end, that’s what led to the home mortgage market to crash down because borrowers, investors, and lenders defaulted out of their mortgage because they weren’t able to make the monthly payments once the interest rates started to increase. “Did some subprime lenders behave unethically? If so, how? Whose interests did the subprime lenders have a responsibility to represent? Did they adequately represent those interests? Yes, the subprime lenders did behave unethically because they weren’t paying close attention to the mortgage brokers on the activities...
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...Catastrophe disasters will happen in the establishment of an organization and can immediately affect the corporate image, which can directly impact the financial stability of the organization. This crisis involves a recent explosion at one of the plants at the XYZ Corporation and will require the development of an external relations strategy in order to rebuild the corporate image of the organization. The goal of the XYZ Corporation will be to develop a communications and external relations strategy to explain the events that led up to the explosion at the plant and explains the steps that will be taken to fix the problem. The external relations strategy will coordinate the dissemination of information and effectively manage the crisis. An effective communication channel is needed to establish positive feedback throughout the organization. So then, a team is created specifically to implement these channels. This communications team will be responsible for assessing the situation, developing and implementing the communication plan and following up on the success of the plan. The communication team will develop a plan of action that will result in a more positive corporate image. This team will consist of: top executives from the XYZ Corporation, a PR person will be identified and the communication nodes will be determined. The PR will be used to establish the credibility of the corporation and to persuade the public to take a more positive view of the corporation. The team...
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