Question 4 – Assignment 1 app – Business Intelligence, Mobile payments, Mobile advertising and Personalisation

Imagine that you are the developer of the mobile phone application you designed during assignment 1.

1) Remind me what your mobile commerce was and its name. ” My app is Child Care ”

** Description my app:

log in by username and password OR signature Search page: choose your language and your Location ” country “

è City and suburb Then select full time OR part time and with food or not, and age your child

The app give you list of child care to available with price, distance, address, map,…. If you choose one of them the app give you more information about it such as photo center, staff, game,… and contact and support chatting ,Facebook, twitter. Translation and Booking Booking page: enter your information child and payment and receive receipt by iPhone or email.

2) List all the mobile payments you know (e.g. credit card, Vouchers, PayPal, fingerprint,….) and explain how each of them they work and what you need to do as an application developer to be able to use them.

3) How would you personalise the application to the individual users? And why?

4) What would be your strategy to advertise for your app? Content, where, when and why?

5) How can you include external advertising in your mobile phone app? Where do you get the ads from and under what criteria – be precise?

6) How would you use business intelligence and data mining for your application? Be precise

Section two
Question 3 – Security

Explain the terms ‘physical security’, ‘information security’ and ‘security management’ The three (3) basic principles for security are Confidentiality, Integrity and Availability. Define what Confidentiality; describe why it is important for security and how would this be implemented (What technology(ies) can be used)? Define what Integrity; describe why it is important for security and how would this be implemented (What technology(ies) can be used)? Define what Availability; describe why it is important for security and how would this be implemented (What technology(ies) can be used)? Phishing and Spear Phishing Describe a scenario for each In what way(s) can phishing be reduced? How might an online company protect their customers from phishing attacks? What is a vertical handover? What is a horizontal handover?

Give a list (as complete as possible) of what needs to be managed during a handover.

Question 5 – Ubiquitous Computing – Smart Devices

a) What is a WLAN and describe the technologies to implement it in 2009.

b) What is a WPAN and describe the technologies to implement it in 2009.

c) Illustrate the combined use of WLANs and WPANs (Not WAN) in a scenario where you commute from your home to the office in 2020. Choose the way you want to commute (walk, cycle, train, bus …) and use a smart object to have access to 3 different ‘futuristic’ services using WLAN and/or WPAN. Include at least one service that is used by several persons at the same time.

d) For each of the 3 services presented in Question 5.3, describe how it works in technical terms and justify the technologies chosen.

e) Focus now on the smart object you used in Question 5.3. What will be the impact (positive and negative) of that smart object on your daily life and your privacy?

f) Provide possible solutions to avoid the negative impacts.

SOLUTION

commerce applications

1) Define each of the following technologies

a) Smart Cards: A smart card with integrated circuits that is equipped with volatile memory and microprocessor-based components.

b) Smartphone: A mobile phone built on a mobile computing platform that offers more features and is more capable than a normal mobile phone.

c) smart grid: A digitally enabled electrical grid that collects, distributes, and acts upon information pertaining to the behavior of all participants in the grid network.

d) Augmented reality: A live view or a perception of a real-world environment that is augmented (increased or enhanced) by computer-generated input such as audio, video or data.

e) NBN: Stands for National Broadband Network. It is an open-ended data network that is currently being developed in Australia. The network is wholesale-only, i.e. connections are sold only to Retail Service Providers (RSPs), who in turn provide internet connections and related services to end consumers. Connection speeds range go upto one gigabit per second. The NBN has been the focus of much debate that began even earlier than its inception.

f) Visual codes: Codes that contain only visual elements.

g) Wireless Internet: A generic term used to refer to any type of internet network not connected by wires or cables of any kind.

h) Code readers: An instrument used to read (decode) codes. Eg. barcode readers used to read barcodes

i) 3G: 3G is the collective name given to a generation of – or more informally, a technology that uses – a generation of standards for mobile phones and mobile telecommunication services satisfying and adhering to the International Mobile Telecommunications-2000 (IMT-2000) specifications laid down by the International Telecommunication Union

j) 4G: The successor of the 3G, this is the fourth generation of mobile phone standards.

k) GPS: Stands for Global Positioning System. It is a navigation system based in space through a system of satellites that provides location and information almost anywhere on earth, and can be accessed and used by anyone with a GPS receiver.

l) RFID (radio frequency identification): RFID is the use of radio waves to transfer data from a tag (known as an RFID tag) to an object, mostly for the purpose of identification and authentication.

m) LTE: Stands for Long Term Revolution. Based on the based on the GSM/EDGE and UMTS/HSPA network technologies, LTE is a standard for wireless communication for transferring data for mobiles and data terminals.

n) Bluetooth: A technology used for transferring data over short distances characterized by its low-power consumption, low cost and short range. Nowadays has become ubiquitous due to its use in mobile phones and computers.

o) Wi-Fi (wireless fidelity): A technology that is used to transfer data wirelessly form one computer or electronic device to another.

p) WiMAX: A part of the 4G standards, WiMAX ((Worldwide Interoperability for Microwave Access) is a wireless communications standard that provides speeds up to 30-40 Mbps.

q) interactive voice response (IVR): A technology that enables machines to interact with humans via the use of audio and DTMF tones that the human user inputs via the telephone or mobile keypad.

r) sensor network: A series of transducers or sensors set up to monitor physical or environmental conditions at different locations.

s) Smart card: A smart card with integrated circuits that are equipped with volatile memory and microprocessor-based components. (same as a)?)

t) Web 2.0: A generic term applied to internet features that allow and assist participation, interaction and user-friendly design principles, as opposed to passive viewing of content.

u) Widget: A type of small, lightweight and easy-to-use software application that comprises of portable code and generally enhances the features or introduces new ones to the particular platform for which it was designed.

v) Ajax: Stands for Asynchronous JavaScript and XML. It is the name given to a group of web technologies such as HTML, CSS etc. that are used on the client side to create web applications and exchanging data with the server without reloading the whole page.

w) Data Warehousing: A data warehouse is a database used for analysis and reporting rather than for transaction processing.

x) Data Mining: The process of discovering new patterns from large sets of data.

y) Spam: The use of electronic messaging systems such as email to send unsolicited messages without the permission of the receiver.

z) The Sixth Sense: The name given to a sense other than the five recognized physical senses, which is said to enable one to receive information through the mind without the use of any other sense. Also known as Extra Sensory Perception (ESP).

Also a wearable interface that accepts inputs based on gestures, developed by Pranav Mistry from MIT.

aa) NFC (Near field communication): A set of standards for devices such as smartphones to establish radio communication while being held very close to each other, usually no farther than a few centimeters.

2) Explain briefly how each of those mobile technologies (from question 2.1) can be used to provide for a mobile commerce app.( one paragraph per technology)

a) Smart Cards: The app can use the smart card to perform complex functions for commercial purposes such as billing etc.

b) Smartphone: Mobile phone apps are developed almost exclusively for Smartphones.

c) smart grid: Apps can be developed that can access the gird for information.

d) Augmented reality: Apps can be developed that enhance reality using the principles of augmented reality. This includes games as well.

e) NBN: Apps can access the internet via the ISP, which in turn connects to the internet via the NBN. So indirectly, the app is using the NBN.

f) Visual codes: A picture password or signature can be used for authentication to access an app for example.

g) Wireless Internet: Apps can use this easily to access the internet or a network.

h) Code readers: Apps can be developed that turn the phone to a code reader.

i) 3G: Apps can be developed to run on specifically 3G technology.

j) 4G: Apps can be developed to run on specifically 4G technology using all its new features.

k) GPS: GPS Apps are available that give the location and time.

l) RFID (radio frequency identification): Commerce apps can be developed that read RFID codes or can turn the phone to an RFID tag. Can also be used for authentication.

m) LTE: Apps can be developed that use LTE for communication, for commercial transactions for example.

n) Bluetooth: Apps can use Bluetooth to transfer data.

o) Wi-Fi (wireless fidelity): Apps can use Wi-Fi as well to transfer data.

p) WiMAX: and same for WiMAX.

q) interactive voice response (IVR): Apps can be developed that turn the phone to an IVRS machine.

r) sensor network: Apps can be developed that use the data collected by the sensor network for commercial use such as the research for the sale of air-conditioners, for example.

s) Smart card: The app can use the smart card to perform complex functions

t) Web 2.0: Most Apps work on this.

u) Widget: More or less the same as Apps.

v) Ajax: Many Apps use Ajax

w) Data Warehousing: BI can be used for collecting information about a user’s preferences or settings in a particular app.

x) Data Mining: Data Mining can be used for observing data patterns from user data that might prove useful in updating the app.

y) Spam: Commerce apps must ensure that the user is not subjected to spam. Specific security apps can also be developed for this purpose.

z) The Sixth Sense: Specific commerce apps can be developed that can use this technology to accept data and inputs from users.

aa) NFC (Near field communication): Commerce apps can be developed that sue NFC to communicate with other phones in the vicinity.