...UVA-M-0768 Rev. Feb. 2 2011 24, THE TATA NANO THE PE T O: EOPLE’S CAR It was one of the longest t f t-awaited an most talke nd ed-about aut tomobile deb in India On buts a. January 10, 2008, Ta Motors unveiled its (U.S. dollar USD2,50 car1 (also called “Rs1 lakh ata u rs) 00 car” or “t people’s car”) at the ninth Auto Expo in New Delhi. The Tata Nano brought a m the s w o media blitz and a crush of onlookers th required top-level sec o hat t curity. Woul the car liv up to its h ld ve hype? ignal a new era for the sm car mar e mall rket in India How could Tata ensur the a? re And did its launch si w ofitable? product would be pro Widely touted as the chea W d apest car in the world, th Nano was scheduled to be availab in t he s ble September 2008. In addition to paying (Indian rupees) IN lakh— a p INR1 —equivalent t INR100,0 to 000— buyers would also have to pay 12.5% valu w h ue-added tax along wit charges s x th such as road and d transport tation taxes. The two-cy ylinder gaso oline-powere version w ed would debut first; the d t diesel versions would soon follow. The Nano wa one of th world’s most fuel-eff T as he m fficient cars, getting 52 miles per g gallon (mpg) in the city and 61 mpg on the highwa (22 km pe liter and 2 km per lit respectiv d n ay er 26 ter, vely). Measurin 3.1 meters by 1.5 meters, it dis ng m splaced Mar Udyog’s Maruti 80 as the wo ruti s 00 orld’s smallest...
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...Retrieved on: 08 January 2016 UVA-M-0768 Rev. Feb. 2 2011 24, THE TATA NANO THE PE T O: EOPLE’S CAR It was one of the longest t f t-awaited an most talke nd ed-about aut tomobile deb in India On buts a. January 10, 2008, Ta Motors unveiled its (U.S. dollar USD2,50 car1 (also called “Rs1 lakh ata u rs) 00 car” or “t people’s car”) at the ninth Auto Expo in New Delhi. The Tata Nano brought a m the s w o media blitz and a crush of onlookers th required top-level sec o hat t curity. Woul the car liv up to its h ld ve hype? ignal a new era for the sm car mar e mall rket in India How could Tata ensur the a? re And did its launch si w ofitable? product would be pro Widely touted as the chea W d apest car in the world, th Nano was scheduled to be availab in t he s ble September 2008. In addition to paying (Indian rupees) IN lakh— a p INR1 —equivalent t INR100,0 to 000— buyers would also have to pay 12.5% valu w h ue-added tax along wit charges s x th such as road and d transport tation taxes. The two-cy ylinder gaso oline-powere version w ed would debut first; the d t diesel versions would soon follow. The Nano wa one of th world’s most fuel-eff T as he m fficient cars, getting 52 miles per g gallon (mpg) in the city and 61 mpg on the highwa (22 km pe liter and 2 km per lit respectiv d n ay er 26 ter, vely). Measurin 3.1 meters by 1.5 meters, it dis ng m splaced Mar Udyog’s Maruti 80 as...
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...Honda, TVS Motor and Ashok Leyland reported better-than-expected numbers for the month. Going ahead, however, hikes in product prices, increased fuel price along with higher interest rates would be the major headwinds that could impact performance of the players. Tata Motors (TML) reported 10.9% yoy (7.5% mom) growth in total volumes, led by better-than-expected numbers in the commercial vehicles (CV) segment. Growth in the CV segment was led by a bounce back in M&HCV and LCV sales, which registered strong growth of 11.8% (30.6% mom) and 23.1% yoy (15.7% mom), respectively. In the PV segment, TML reported a 0.4% yoy (12.9% mom) drop in offtake, largely due to a 40.3% yoy (30.9% mom) decline in Indica dispatches. Nano volumes remained strong, posting 84.9% yoy growth. Ashok Leyland (ALL) posted better-than-expected numbers during the month, registering a strong 20.9% yoy (24.2% mom) increase in volumes to 12,168 units. Volume growth during the month was aided by strong performance from the M&HCV goods segment. Overall domestic M&HCV vehicle volumes grew by 20.5% yoy, while exports posted healthy 11.5% yoy growth. Maruti reported better-than-expected 28.2% yoy (strong 9.2% mom) volume growth to 121,952 units, backed by strong performance in domestic markets. Domestic volumes increased by impressive 38.8% yoy (8.7% mom), while...
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...delicensed in July 1991 with the announcement of the New Industrial Policy. The passenger car industry was, however, delicensed in 1993. No industrial licence is required for setting up of any unit for manufacture of automobiles except in some special cases. The norms for Foreign Investment and import of technology have also been progressively liberalized over the years for manufacture of vehicles including passenger cars in order to make this sector globally competitive. At present 100% Foreign Direct Investment (FDI) is permissible under automatic route in this sector including passenger car segment. The import of technology/technological upgradation on the royalty payment of 5% without any duration limit and lump sum payment of USD 2 million is also allowed under automatic route in this sector. With the gradual liberalization of the automobile sector since 1991, the number of manufacturing facilities in India has grown progressively. The cumulative production of automobile for April-December 2011 registered a growth of 14.94 per cent over same period in 2010. Production in December 2011 increased by 10.91 per cent year-on-year. Automotive Industry comprises of automobile and auto component sectors and is one of the key drivers of the national economy as it provides large-scale employment, having a strong multiplier effect. Being one of the largest industries in India, this industry has been witnessing impressive growth during the last two decades. It has been...
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...Marketing Management Tata Ace Case Study Solution 1. Analyze the Commercial Vehicle Industry at both Global and Indian scenario? Which are the top 5 countries for CV Industry. Indian Scenario- Indian Commercial Vehicle industry can be mainly segmented into * LCV and * M&HCV industry. LCV consist of three wheelers and four wheelers up to 1 ton capacity. Tata, Bajaj, Mahindra, Force motors and Piaggio are the major players of LCV industry. M&HCV consist of four wheelers such as medium sized pickups, single axle and multi axle buses and trucks. Tata, Mahindra & Mahindra, Eicher, Volvo and Swaraj Mazda are major the players of M&HCV industry. Also, two wheelers, passenger cars and SUV’s were also used for freight transport. Non motorized vehicle sector included bullock carts, bicycle rickshaw, horse drawn carriages, and manual pull carts. The size of the non motorized section was large but undocumented. After many successful years, In India commercial vehicle industry is going through a bad patch due to following reasons- • Economic slowdown • Delay in infrastructure facilities i.e.-Roads Medium and high commercial vehicle industry has seen significant slowdown while LCV industry is still experiencing growth. To overcome the slowdown OEMs have started investing in more research in technology, design, innovation, increasing the reach and increasing the standard of aftersales service instead of investing in expansion of output facilities...
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...1. Threat of Rivalry among Competitors: High The two-wheeler industry is categorized by intense competition. The key players in two wheeler industry are Hero MotoCorp., Bajaj Auto Pvt. Ltd. and HMSI. The other players are Yamaha, T V S Motor Co, M&M, Royal Enfield Ltd., Kinetic, Suzuki etc. In the upper-end of the motorcycles segment of Indian market, three global players namely, Harley Davidson, Hyosung, Ducati and Triumph have already entered which has the competition become more intensified. The industry is constantly witnessing price-cuts, freebies & product launches. The demand for premium bikes is likely to gain momentum in future and sustenance of market position in the future would require greater investments in new product development and brand building as Indian customers mature and become even more demanding. Two wheeler industry in India has a number of strong competitors but it has a lot of opportunity to grow with the recent trend showing growing interest in two wheelers and robust sales. 2. Threats of new entrants: The barriers to entry and exit are high as the two wheeler industry is highly competitive. The various reasons which are responsible for high entry barriers are high capital investment since large plants and large machineries with skilled manpower and a good R&D team is needed for producing the two wheelers. The industry attractiveness is low not because of low profit margin but due to intense competition and well established players which...
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...सर्विसेस लिमिटेड | |[pic] | |Type |Public | |Traded as |NSE: M&MFIN | | |BSE: 532720 | |Industry |Finance | |Founded |1991 | |Headquarters |Mumbai, Maharashtra, India [1] | |Area served |India | |Key people |Bharat N Doshi, Chairman | | |U Y Phadke, Director | | |Ramesh Iyer, MD | |Products |Financial services | |Revenue |[pic][pic]2,794.59 crore (US$528.18 million) | | |(2012)[2] | |Total assets |[pic][pic]18,56,156 Lakhs (2012)[2] | |Total equity...
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...well-networked transportation system is essential. As India's transport network is developing at a fast pace, Indian Automobile Industry is growing too. Also, the Automobile industry has strong backward and forward linkages and hence provides employment to a large section of the population. Thus the role of Automobile Industry is very essential in Indian economy. Various types of vehicles are manufactured by the Automobile Industry. Indian Automobile Industry includes the manufacturing of trucks, buses, passenger cars, defense vehicles, two-wheelers, etc. The industry can be broadly segmented into the Car manufacturing, two-wheeler manufacturing and heavy vehicle manufacturing units. The major Car manufacturer are Hindustan Motors, Maruti Udyog, Fiat India Private Ltd., Ford India Ltd ., General Motors India Pvt. Ltd., Honda Siel Cars India Ltd. Hyundai Motors India Ltd., Skoda India Private Ltd., Toyota Kirloskar Motor Ltd. The two-wheeler manufacturing is dominated by companies like TVS, Honda Motorcycle & Scooter India (Pvt.) Ltd., Hero Honda, Yamaha, Bajaj, etc. The heavy motors like buses, trucks, defense vehicles, auto rickshaws and other multi-utility vehicles are manufactured by Tata-Telco, Ashok Leyland, Eicher Motors, Bajaj, Mahindra and Mahindra, etc. The Indian Automobile Market growth is expected to grow at a CAGR of 9.5 percent amounting to Rs. 13,008 million by 2010 which is a big in number. The Commercial Vehicle Segment has been contributing to the automobile...
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...Introduction Gestalt therapy, which was founded by Fritz and Laura Perls in the 1940s, teaches the therapists and their clients the phenomenological awareness method, where feeling, perceiving and acting are differentiated from interpreting and rearranging the pre-existing attitudes. Gestalt therapists and clients’ dialogue, thus communicating their phenomenological perspectives, and their differences in perceptions form the basis and focus of experimentation and continued dialogue. The desired outcome of the therapy process is for the client to become aware of their actions, how they are acting, and the ways they can change their actions and learn to accept and appreciate themselves. Here, the emphasis is mainly on the process rather than the content of the therapy, that is, what is happening rather than what is being discussed. Gestalt therapy was mainly considered for adults. However, Violet Oaklander (2007) says that it is also suitable to be applied to children since it involves the body and the senses, all of which fit the therapeutic works with the children. The purpose of this paper is to formulate a response in the manner a Gestalt therapist would work with children of ages between 4 and 12. Here, the general and Gestalt literature is explored, synthesized and evaluated on working with this particular population, their specific needs and particular ethical challenges that may emerge while working with them. A comparison is offered on how different modalities with the...
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...Analysis – The Fashion Channel | Group Number 10Somya Goyal DM16147Anmol Caul DM16109Ravi Agarwal DM16135Vidhit Bhatia DM16159Shorya Umang Jain DM16143Mitali Malpani DM16125 | The Fashion Channel Situational Analysis * The Fashion Channel (TFC), a cable TV network focusing solely on fashion was founded in 1996. Since then, it has experience a constant growth without articulating any segmentation, branding and positioning strategy. * Current year revenue is $310.63 M and it was primarily generated from two sources: Advertising ($230.63 M) and Cable affiliate fees ($80 M) (Exhibit 5) * Despite no segmentation and positioning strategy, there current viewership largely consists of women between 35 to 54 years. The channel is currently subscribed by around 80 M out of a total of 110 M households. * Two major channels, CNN and Lifetime have launched fashion – oriented programming to their line-ups, taking away a major share of TFC’s viewership and associated revenue. * TFC’s current goal is to develop a strong marketing, segmentation and brand-building program in order to face the tough competition. * According to GFE report on attitudinal clusters (Exhibit 3), the viewers are divided in to four clusters: Fashionistas, Planners & Shoppers, Situationalists, and Basics. Problems * TFC being a fashion-dedicated channel are facing a double-edged competition...
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...About Tata Nano ➢ The Tata Nano, one of the most ambitious projects of Tata Motors, started in 2003. ➢ It was envisioned by the Tata Group chairman, Ratan Tata himself. ➢ Ratan Tata announced this project at the Auto Expo 2006 in New Delhi. ➢ Tata Nano was launched in January 2008 at the Auto Expo New Delhi. ➢ In Geneva 2008, the Nano made its first overseas premiere. ➢ On March 23, 2009, Tata started production of the Nano from makeshift assembly line at Pantnagar and launched a car in three variants priced between Rs. 123,000 and Rs. 175,000 The Downfall Saga ➢ Tata witnessed a sequential fall in 2010, lowest in November Nano sales was 509 units ➢ Issues like production delays, multiple fire accidents, increasing prices of car, difficulty in getting loan from bank and the stigma attached to buying a cheap car was cited as cause for sales drop. ➢ A car in India was supposed to be a valuable product and Nano being termed as cheap car was not being accepted by middle class. What do they do ? They produce very low cost cars to the indian market. Making cars available to a costumer segment that could previously not afford cars. External Analysis Customer Analysis in the Budget Car Segment Customer Segment |Segment |User Intention | | | |Entry-Compact Car |Lower price, small |47% | Tata Nano, Maruti Alto, Ford...
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...A STUDY OF MARKETING STRATEGY AND ANALYSIS OF SCORPIO mHAWK A Sip Report Submitted By: MR. GAURAV P. KOSHTI (M.B.A.-I) Under the guidance of: (MR. RAJENDRA SHIRALEKAR) Submitted to: The HOD Department of Business Administration & Management Sant Gadge Baba Amravati University, Amravati (2009-10) CONTENTS 1. PROFILE OF THE COMPANY * Name * Location * Historical background * Products * Number of departments * Number of employees * Human resource policies * Information about marketing * Vision and mission 2. SUBJECT TAKEN FOR SIP * Introduction Making of Mahindra scorpio Product training Mahindra scorpio mhawk * Objectives * Methodology * conclusion ACKNOWLEDGEMENT I take this as an opportunity to express my regards to Mr.Vishal ghute (Workshop Manager) who helped me to undertake this project. It was a great experience to have practical knowledge, which would not have been possible without his help. I obliged to Mr. Rajendra Shiralekar (Team Leader) & Miss. Preeti Malao (Showroom Consultant) for providing me support and help whenever I needed. They gave me the opportunity to attend the various training program and seminar which are held in Amravati for giving the product knowledge and market knowledge. ...
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...RESEARCH PROPOSAL SUBMITTED TO: SUBMITTED BY: Prof. Reena Raj GROUP-6(MBA-M) GAURAV KRISHNA MISHRA(1221406) SHANKAR B(1221432) VARDHRAJAN(1221439) MANPREET SINGH JASSAL(1221415) SUPRABHA MAJHI(1221450) PRIYANKA CHHABRA(1221456) TITLE: IMPACT OF STATUS PRODUCTS ON ACADEMICS OF CHRIST UNIVERSITY STUDENTS EXECUTIVE SUMMARY: In India, the trade and economic liberalization process initiated during 1980’s has led to rapid changes in consumer mindset. The consumption rate of most items has picked up primarily due to the shift in the business scenario which was primarily a seller driven one to a customer driven one. The number of bikes, mobile phones and laptops owned by households has moved up during the period of time. One primary question is to be asked is “Do we realize the impact of such consumption on our life or are we blindly following the trail set for us by smart businessmen and marketers?” This study is initiated to find out such consumption trends among students of Christ University. BACKGROUND: Last 10 years of the globalization era saw the advent of many high income jobs, especially in the information technology and also in other service-related sectors. With large number of India’s younger generation earning from 20000-50000 per month, working with different BPO’s and KPO’s. The rising income and low rate taxes have...
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...performance and efficient mini-truck, ACE. Key words: Indigaeanous Development, Innovative Organsiation, Mini Trck, Rural Transport 1. Introduction Development of road infrastructure has led to an increase in the distribution of goods across the country, based on the hub and spoke model. The ACE is powered by a unique twin cylinder 16bhp IDI 700cc diesel engine and with its launch the Company introduces a new category in the commercial vehicle segment. Tata Motors recognized the growing trend as well as the need for a last mile distribution vehicle. Keeping that in mind they developed a pick-up vehicle designed to carry larger and heavier payloads in the sub-2 ton category. Simultaneously, anticipated an opportunity in the sub-1 ton payload segment Tata Motors has indigenously developed a reliable and cost effective 4-wheeler for this segment with a water-cooled, twin cylinder diesel engine, making the ACE among the few mini-trucks in the world to be powered by a diesel engine. The Ace is ideal for short, narrow village roads as well as long highway hauls; for small bulky loads as well as large heavy ones. The small exterior belies the power-packed technologically superior engine that gives the Ace high power and high loading capacity. Tata Ace is the small, big machine that is set to change the competitive landscape of the small commercial vehicle segment. A record loss of Rs 500 crore in the year 2000 (2000,Tata Annual Report), set Ravi Kant, the then Executive Director (current...
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...THE TATA NANO: THE PEOPLE’S CAR (ABRIDGED) Source: © User:High Contrast/Wikimedia Commons/CC-BY-SA-3.0. It was one of the longest-awaited and most-talked-about car debuts in India. On January 10, 2008, Tata Motors unveiled the Nano, a USD2,5001 automobile referred to as “the people’s car.” Would it live up to the hype? And did its launch signal a new era for the small car market in India? How could Tata ensure the product would be profitable? Measuring 3.1 m by 1.5 m, the Nano displaced Maruti Udyog’s Maruti 800 as the world’s smallest car, yet its seating room was 21% greater than the 800’s—providing ample room for four adults. The Nano was also one of the world’s most fuel-efficient cars, getting 52 mpg in the city and 61 mpg on the highway. Touted as the cheapest car in the world, the Nano was scheduled to be available in September 2008. 1 USD = U.S. dollar; INR = Indian rupee. Tata and India’s Automobile Industry Tata Engineering and Locomotive Co. Ltd. was established in 1945. In 1954, the company launched its first automobile; between 1954 and 1969, it collaborated with Daimler Benz to produce commercial vehicles. By the 1990s, the company had entered the passenger vehicle market. In 2004, Tata Motors acquired the Daewoo Commercial Vehicle Co. Ltd., Korea’s second-largest truck manufacturer, and became the first Indian company to be listed on the New York Stock Exchange. The next year, it acquired a 21% stake in a Spanish bus manufacturer, and in May 2008,...
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