Introduction
In this assignment I will be analysing the different types of business information used at Apple inc. and where each information source comes from in their organisation.
Verbal information
Apple use verbal information. Verbal information is a way of communicating by saying or expressing your thoughts in to words for example by having a conversation with someone this is where verbal information is shown this is because they are speaking. An organisation has to use information verbally as they are selling products which means you have to be persuasive by using words through speech. They also use verbal information to communicate internally between staff and partners. This may be done face to face or even through the phone. Apple use verbal information to talk and communicate with customers in stores or even over the telephone. Verbal information is very essential in an organisation like Apple
The main advantages or verbal information are:
• Its quick and efficient
• Quicker to give someone an understanding of something as you can explain in more detail
• Easier to get point across
• Quicker to get a reply
There are many advantages but there are also disadvantages:
• People easily forget as if someone was to tell them allot of information verbally they wouldn’t remember everything they have said
• Lack of understanding, this may be from the persons speech or the way that they are talking
The advantages of verbal information
The advantage of verbal information is that it’s the fastest way of interacting with people. This is because it’s done face to face as customers would go into Apple stores to buy products. Sometimes Apples information of products in the stores may not be clear for customers so a member of staff explaining would give the customer more detail and understanding. By giving the customer more understanding through verbal