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M2- Unit 9

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M2- Explain the advantages and disadvantages of using professional agencies in ensuring promotional success
An advertising agency is a professional service provider that develops and administers advertising campaigns for businesses of all sizes. Advertising agencies are highly specialized in creating advertisements for traditional media as well as emerging technology, such as internet video and social networks. Agencies can act as full-service boutiques, handling a campaign every step of the way, or they can perform contract work on a specific portion of a campaign, such as advertisement design.
The advantages of using an advertising agencies to use media buying is that allows Tesco to find the best advertising options for their promotional campaign for a selected product or service they want to offer to consumers and customers. This will allow Tesco to match the demographic of their products and service to the correct form of advertising to advertise their products and service to make their promotional campaign a success. However, a disadvantage of this is the advertising agency that Tesco may use; Saatchi&Saatchi and Ogilvy&Mather. A disadvantage of this may advertising the promotional campaign may not be successful which can be down the type of media used to that was match with their products. Media buying strategies include ‘negotiating a payment by results deal, whereby the media owner shares some of the risk. It could include adding new elements such as events to a traditional media investment to deliver additional value for Tesco’.
The advantages of using professional agencies is that they are able combine copy write, graphic design and typography to create an advertisement to make Tesco promotional campaign a success this is done because the advertising agencies is able to interpret and build on Tesco branding methods appropriately. This can make Tesco

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