...Chilean Wine Industry’s National Competitiveness Using Porters National Diamond. Part 1: Porters National Diamond model is used to analyse a firm’s ability to compete in a home market, their ability to compete in a foreign international market and to recognise the particular country and market within that, which a firm would be suited to expanding into. In doing so it analyses the viability of a nation to compete in any given market. The model is described by Ozlem Oz (1999) as “a dynamic system which all elements interact and reinforce each other”. The elements to which this refers are; Factor Conditions, Demand Conditions, Firm Strategy, Structure and Rivalry, and Related and Supporting Industries. These main elements are supplemented with Political and Chance factors which influence all of them. The model explains the relationship between related industries and how this helps successful development. Porter believed that a healthy competition would drive the firms to be innovative. With a competitive market, people have more choice and this provides great market research availability to find out what people want. Fig.1, Michael Porter, Porter’s National Diamond (1990) Throughout this report an analysis of the Chilean wine industry’s competitiveness at an international level will be carried out. Care will also be taken when considering how well the company in question will be suited to expanding into this market. The diagram above, figure 1, displays...
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...approximately on the map as 2N, 38E. (Latitude, Longitude.) Kenya became independent in 1963, and only had three presidents since. The current population is estimated as 30, 339,770. The official language is Swahili. It has a host of cultural practices and beliefs. France is a country in Western Europe. It is famous for its wine and cheese. People in France also enjoy croissants and different kinds of bread but baguette is the most popular. They also like truffles; a black, warty fungus that grow in the roots of oak and hazelnut trees. Truffles are really expensive and they use trained pigs to find them. The study compares these two countries France and Kenya within the setting of International Management practices. Comparing and Contrasting France Verses Kenya Kenya is located in East Africa and borders Somalia to the northeast, Ethiopia to the north, Sudan to the northwest, Uganda to the west, Tanzania to the south, and the Indian Ocean to the east. The country straddles the equator, covering a total of 224,961 square miles (582,600 square kilometers; roughly twice the size of the state of Nevada). Kenya has wide white-sand beaches on the coast. Inland plains cover three-quarters of the country; they are mostly bush, covered in underbrush. In the west are the highlands where the altitude rises from three thousand to ten thousand feet. Nairobi, Kenya's largest city and capital, is located in the central highlands. The highest point, at 17,058 feet (5,200 meters), is Mount...
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... ATTESTATION DE NON PLAGIAT Je, soussigné(e), ……………………………………………………………………. Etudiant (e) dans le programme ……………………………………….de l’IDRAC atteste sur l’honneur que le présent dossier a été écrit de ma main, que ce travail est personnel et que toutes les sources d’informations externes et les citations d’auteurs ont été mentionnées conformément aux usages en vigueur (Nom de l’auteur, nom de l’article, éditeur, lieu d’édition, année, page). Je certifie par ailleurs que je n’ai ni contrefait, ni falsifié, ni copié l’œuvre d’autrui afin de la faire passer pour mienne. J’ai été informé des sanctions prévues au Guide de l’Etudiant de l’Idrac en cas de plagiat. Fait à ……………………….., le ………………………. Signature de l’étudiant (e). I) Introduction As part of our international marketing project, we were asked to choose a company in order to implement it in a country where it was not present so that we can carry out the various studies that should realize that his ambition was to develop a commercial activity and thus expand its network. This is why I decided to choose the brand of French wine "NICOLAS" I choose to locate in a country where French wine is appreciated but not yet traded. Nicolas (Nicolas wines) is the largest chain of wine shops wine specialist. At the time, she was easily recognizable by its small delivery man who was walking from street to street, hands full bottle. Today, the brand has 549 stores, including Nicolas 464 franchisees in France...
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...prior to moving forward with plans to expand internationally to the country of Moldova, located in Eastern Europe, will conduct a country risk assessment. Any organization contemplating a business venture into a foreign country could encounter multiple risks. Therefore, prior to embarking on an international expansion, extensive, in-depth research of the target country is a necessity for success in the foreign marketplace. Team A will conduct a risk analysis of Moldova and its winery production and analyze all aspects of risk involved from entry to an exit plan. This paper will also describe the market risks and include a SWOTT analysis of the country. Political, Legal, and Regulatory Risks BDSD will encounter several risks when entering Moldova on a business level. A political risk is the current inability of the country’s parliament to elect a president. The country, divided over the election of leaders, disenchanted with the current leadership, and facing ongoing power struggles with neighboring countries has caused political deadlock. In addition, Moldova faces internal uprisings and tense relations with other nations in the region. If the country does not elect a president this year then the Moldovan Constitution calls for the dissolution of parliament. Dissolving parliament could have the potential to cause an uprising of the population creating an uncertain political forecast for the country (BBC News 2011). The legal risks of entering Moldova include financial...
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...House of Wine – Grand Opening Eric Armbrust 7-11-14 The House of Wine - Grand Opening Starting a business comes with many different challenges and decisions that must be overcome. Some of these questions and challenges would include: what product will be sold, what location shall be used, how to make the product presentable, and what market to target. All of these questions hopefully get answered in the planning stages of the business plan, however, most of the time these are found out during the implementation of the initial plan based on successes and failures. To create this plan there are many things to consider including the product strategy, the pricing strategy, and a time line for the two to create structure and deadlines. The product strategy includes choosing the main products, complimentary products, and any services that also may be provided. The pricing strategy focuses more on the demographics, efficiency, profit maximization, and experience. The timeline is used to create structure and deadlines so the business can be established. Once the main infrastructure of the business is set in place (building the 7,200 square-foot retail showroom), it is time to create a product strategy...
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...INTRODUCTION China’s emerging wine market presents an important industry segment for Australia’s wine industry to target. The growth in Chinese consumption of wine in sales volume is influenced by improved standards of living. The growth of consumption has increased the number of imported wines in the Chinese market, making China a lucrative market for Australian to enter. Both countries’ consumer behavior is important to understand as by exploring the way consumers think and the physical actions that result from these feelings, the crucial reasons behind how they spend their money can be established. This report examines the differences in consumer behavior of Chinese and Australia wine consumers. The purpose of the report is to strategically analyze the effects of consumer behavior theories, market segmenting, targeting, positioning and Maslow’s Hierarchy of Needs in order to provide recommendations for further opportunities for Australian exporters. PART 1: THEORIES 1. SEGMENTATION, TARGETING AND POSITIONING Market segmentation, targeting and positioning are part of key elements of marketing most consumer goods. Through consumer research, marketers of brands uncover specific market segments with distinct needs (Schiffman et al, 2011). Then the marketers develop products and devise strategies to price, promote and distribute them. Key issues relating to segmentation in order for a successful target. Need to be identifiable, sizeable, stable, Accessible...
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...The term Alsatian refers to a person of the Alsace, which is a region of France, Alsatian is also a language (“Alsation,”1998). This paper will focus on the history and foods of Alsace, which tends not to be found in any other region of France. Alsace is the fifth-smallest of the 27 regions of France and the smallest region of metropolitan France (Styles, 1996). Alsace is located on France’s eastern border and on the west bank of the upper Rhine adjacent to Germany and Switzerland. Alsace is politically one of the most important regions in the European Union. The name “Alsace” comes from the German Ell-sass, meaning seated on the Rhine (“Alsace,”2009), a river in Alsace. Alsace actually was under France and German authority four different times in 75 years. The historical language of Alsace is Alsatian, a regional German language. Most Alsatians today speak French. Alsace is said to host the oldest Christmas market in France. Strasbourg is the capital of Alsace, and it is famous for its single-spiral cathedral, its parliament, its shops and restaurants, its superb museums, and its Christmas markets. The houses are of the medieval times. The markets were in the villages, but today they are on the outskirts of town. Strasbourg is a city for gourmets. The most famous dish of Strasbourg is the pate de foie gras en croute – a whole fattened goose liver encased in a farce and wrapped in pastry. We know of four star restaurants in the United States and that distinction...
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...S p r i n g 2 0 0 5 | V o l . 4 7 , N o . 3 | R E P R I N T S E R I E S Canifgernia ala oment M Review Blue Ocean Strategy: From Theory to Practice W. Chan Kim Renée Mauborgne © 2005 by The Regents of the University of California Blue Ocean Strategy: FROM THEORY TO PRACTICE W. Chan Kim Renée Mauborgne or twenty-five years, competition has been at the heart of corporate strategy. Today, one can hardly speak of strategy without involving the language of competition: competitive strategy, competitive benchmarking, building competitive advantages, and beating the competition. Such focus on the competition traces back to corporate strategy’s roots in military strategy. The very language of corporate strategy is deeply imbued with military references—chief executive “officers” in “headquarters,” “troops” on the “front lines,” and fighting over a defined battlefield.1 Industrial organization (IO) economics gave formal expression to the prominent importance of competition to firms’ success. IO economics suggests a causal flow from market structure to conduct and performance.2 Here, market structure, given by supply and demand conditions, shapes sellers’ and buyers’ conduct, which, in turn, determines end performance.3 The academics call this the structuralist view, or environmental determinism. Taking market structure as given, much as military strategy takes land as given, such a view drives companies to try to carve out a defensible position against...
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...Global Wine War 2009: New World versus Old “We have the people, expertise, technology and commitment to gain global preeminence for Australian wine by 2025. It will come by anticipating the market, influencing consumer demand, and building on our strategy of sustainable growth.” — Sam Toley, CEO of Australian Wine and Brandy Corporation. “By phasing out the buyback of excess wine and increasing incentives for farmers to uproot their vines, the EC reforms will only bring in the New World’s agro-industry model. We need to protect the age-old European model built on traditional vineyards.” — Jean-Louis Piton, Copa-Cogeca Farmers Association. In 2009, these two views reflected some of the very different sentiments unleashed by the fierce competitive battle raging between traditional wine makers and some new industry players as they fought for a share of the $230 billion global wine market. Many Old World wine producers—France, Italy, and Spain, for example—found themselves constrained by embedded wine-making traditions, restrictive industry regulations, and complex national and European Community legislation. This provided an opportunity for New World wine companies—from Australia, the United States, and Chile, for instance—to challenge the more established Old World producers by introducing innovations at every stage of the value chain. In the Beginning1 Grape growing and wine making have been human preoccupations at least since the times when ancient Egyptians and Greeks...
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...9-910-405 AUGUST 13, 2009 CHRISTOPHER A. BARTLETT Global Wine War 2009: New World versus Old “We have the people, expertise, technology and commitment to gain global preeminence for Australian wine by 2025. It will come by anticipating the market, influencing consumer demand, and building on our strategy of sustainable growth.” — Sam Toley, CEO of Australian Wine and Brandy Corporation. “By phasing out the buyback of excess wine and increasing incentives for farmers to uproot their vines, the EC reforms will only bring in the New World’s agro-industry model. We need to protect the age-old European model built on traditional vineyards.” — Jean-Louis Piton, Copa-Cogeca Farmers Association. In 2009, these two views reflected some of the very different sentiments unleashed by the fierce competitive battle raging between traditional wine makers and some new industry players as they fought for a share of the $230 billion global wine market. Many Old World wine producers—France, Italy, and Spain, for example—found themselves constrained by embedded wine-making traditions, restrictive industry regulations, and complex national and European Community legislation. This provided an opportunity for New World wine companies—from Australia, the United States, and Chile, for instance—to challenge the more established Old World producers by introducing innovations at every stage of the value chain. In the Beginning1 Grape growing and wine making have been human preoccupations at least since the...
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...Scientific Article DALAT WINE: CHALLENGES IN ESTABLISHING THE NATIONAL WINE BRAND POSITION IS STILL YEARS AHEAD -*Ngo Binh, MA. in Marketing Bui Thi Lan Huong, PhD. I. COMPANY HISTORY 1.1 Wine manufacturing traditional in Dalat (Vietnam) Dalat wine has been popular in Dalat, an attractive city located 1500 m above sea level on Langbian high lands. For long time ago, Dalat wine has been produced traditionally by local producers from blackberries (dau tam). Traditional wine makers in Dalat grow themselves dau tam at Bong Lai area. It is reportedly that the first wine producer was Lafaro, a local company founded by Nguyen Huu Duc in 1974. This company imported a new variety of dau tam to produce its wine. Unfortunately, the company stopped to operate in 1975. Nguyen Chi Man, a 80-year-old man, who did distribute this wine at that time, asked the company's owner this variety of mulberry' seeds to grow, then to make wine for his own consumption and later on for his small business in Dalat. Since then, other traditional wine makers follow him to open wine factories and mulberry plantations, especially in Bong Lai. Because of their small scale, they did not build up particular brand name for their wine. Dalat wine has been considered effectively as a “geographical indication”. Dalat wine has been consumed mostly by Dalat residents. The mind climate of Dalat is the favorable place for consuming red wine, especially in traditional holidays. According to Nguyen Trong Anh Dong, Vice-Secretary...
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...• Geographically - Biggest country in the world: 17 millions km² - Population: 9th country in the world 143 millions inhabitants - 75% in Asia, 25% in Europe 9th world power, member of the BRICS • Generalities Language: Russian Money: rouble Political system: federal Republic President/government’s president: Vladimir Poutine/Dimitri Medvedev Capital: Moscow Known for: communism, Cold War, USSR (ended in 1991) Principal religion : orthodox religion • Culture - Russian culture had a late development because of the totalitarianism/authoritarianism of its political systems - Known for literature: Dostoïevski, Tolstoï - Theater: Tchekhov - Music: Tchaïkovski, Stravinski - Paint: Kandinsky, Chagall - Danse: Bolchoï - XIXth century: bourgeoisie spoke French fluently. • Traditions and believes - Superstition: you don’t shake a hand through a doorstep - You don’t pour something to drink to someone the hand turned on the outside - A lot of Russians prefer to take a knife and the salt on the table than from your hand - Vodka is the main beverage - In public: Russians aren’t warm, in private sphere it’s the opposite. - They are frank - Don’t kiss women you don’t really know - Celebration’s days France Russia Cultural Essen.als Food and Wine Family Ma.ers Eloquent Discourse Rela8onships—Public and Private Gree.ng Handshakes are common Bisous Address Formalty ...
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...but there are now much wider and even differing definitions. Food tourism can be considered as “a subset of cultural tourism” – to learn through an experience about a previously unknown or very specific culture and environment (Santich 2004). Consequently, one contribution of food is to provide tourists a greater experience. As tourists have to eat and generally at least partially participate in local food experiences, gastronomy has always implicitly been part of the tourism experience. Nowadays, gastronomy takes people to travel to other countries to taste and to know what other people eat, and how do they make such a delicious dish. The gastronomy tourism is a perfect example of what people can do to eat a different type of spices, combining food with travel. Tourism and Gastronomy In recent years food and wine have played an increasingly more important role in tourism. Not only are they featured in tourism promotions, but food and wine tourism (also referred to as gastronomy tourism, culinary tourism and cuisine tourism) has become a significant part of tourism...
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...Business Plans Handbook Business Plans A COMPILATION OF BUSINESS PLANS DEVELOPED BY INDIVIDUALS NORTH THROUGHOUT AMERICA Handbook VOLUME 16 Lynn M. Pearce, Project Editor Business Plans Handbook, Volume 16 Project Editor: Lynn M. Pearce Product Manager: Jenai Drouillard Product Design: Jennifer Wahi Composition and Electronic Prepress: Evi Seoud Manufacturing: Rita Wimberley Editorial: Erin Braun ª 2010 Gale, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. This publication is a creative work fully protected by all applicable copyright laws, as well as by misappropriation, trade secret, unfair competition, and other applicable laws. The authors and editors of this work have added value to the underlying factual material herein through one or more of the following: unique and original selection, coordination, expression, arrangement, and classification of the information. For product information and technology assistance, contact us at Gale Customer Support, 1-800-877-4253. For permission to use material...
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...Doing business in Spain Doing business in Spain is similar to doing business in the rest of Western Europe. A few tips, though, may help you in developing your business relationships in Spain. Greetings While many Spaniards will meet each other with a kiss on both cheeks, this is not common in business relationships unless you know the other party well. It is wisest to offer a handshake, and if a kiss is appropriate, the Spanish party will initiate it. (And note that you don't kiss their cheeks. You kiss the air while touching cheeks.) Addressing a person Spanish people have two first names and two surnames, composed of their father's first surname and their mother's first surname. Use Señor (Sr.) or Señora (Sra.) as you would Mr. or Mrs. Business meetings In the first meeting, Spaniards will want to become acquainted with you before proceeding with business, so you should be accommodating and answer any questions about your background and family life. Spaniards will really check to see if you are honest and reliable, to know they can place their trust in your products or business before starting a relationship. It is unlikely that a meeting will stick closely to a detailed agenda. Negotiations in Spain tend to be quite open with one party taking the lead, but agreements can be flexible and you will probably need to persevere in order to ensure that commitments are put into effect. Understand that your goal is to do business in Spain, not to impose a business culture...
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