...RECIPE FOR BETH'S FOOLPROOF FRENCH MACARONS Makes 24 completed sandwich cookies INGREDIENTS 3 Egg Whites ¼ cup white sugar (50 g) 2 cups confectioners sugar (200 g) 1 cup almond flour (120 g) (SEE NOTE BELOW) pinch of salt ¼ tsp cream of tartar (2 ml) * You can omit if needed, just may take a bit longer to reach stiff peaks but the recipe will still work) NOTE: If you cannot find almond flour where you live, check out this great video from my new friend Dzung at Honeysuckle Catering and she'll show you a great easy way to make it yourself!http://bit.ly/WZQ1fZ RASPBERRY BUTTER CREAM ½ cup salted butter (120 g) 3/4 cup powdered sugar (75 g) 1 cup (150 g) fresh raspberries, worked through a sieve to extract 3 tbsp of juice METHOD: Preheat oven to 300 degrees Beat egg whites and sugar for 8-10 mins. TIP: #1 eggwhite should be room temp. To create room temp eggs, submerge in warm water for 5 mins. Whip until they form a peak that stands upright. Think Seattle Space needle. Then add the food coloring. TIP#2 Color does fade as it cooks, so do a shade or two darker than you want them to be. TIP#3 Sift almond flour, and powdered sugar. What remains will be the larger lumps of almond pieces. Just discard those, or use them to snack on :) You want a really fine powder mixture to create a smooth and pretty on top to your cookie. Fold flour/sugar mixture into the egg white mixture. TIP#4 This is where all your hard work can really go wrong. Under mix...
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...Analyse SWOT : Pierre Hermé Strengths : - Worldwide fame and reputation (Vogue : Pierre Hermé is the « Picasso of Pastry) - Unique know-how - High level of innovation and creation - High quality products that convey a traditional, natural and authentic image - Wide range of products: macarons, chocolate candy, chocolate cakes, chocolate snacks, waffles… - Strong communication - Loyalty system: l’Atelier de Formation à la Haute pâtisserie Pierre Hermé Weaknesses: - “Premium price” politic (high prices) PESTEL Saudi Arabia Economic environment We notice a growing attention among global confectionery manufacturers on the Middle East market and for good reason. For a number of years, confectionery sales in the region have experienced double digit annual growth, increasing by nearly 15% annually between 2005 and 2009. Annual chocolate sales exceed $4.2 billion in the Middle East. This trend is observable in many countries and especially in Saudi Arabia: the country represents the biggest market in the Middle East. Indeed it is valued at $544 million and registered a 5% annual growth during the last couple of years, which is a great opportunity for confectionery manufacturers looking to increase profits. Moreover, we notice that chocolate is king in Saudi Arabia: it accounts for 50% of total confectionary sales. The value of chocolate sales per unit is also rising, which offers many opportunities for profits. As the average...
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...Segmentation, and Product Positioning Strayer University MKT 500 Marketing Management October 27, 2013 Flour and Fleur, LLC. is a local bakery located in Raleigh, North Carolina. It was formed in 2013 as a Limited Liability Corporation and currently operates one location in the heart of downtown Raleigh. The owner and operator of Flour and Fleur is Andy Vu. After years in the event and wedding industry he decided to expand and take on his passion for baking. He works closely in the bakery and can be found whipping up new flavors of macarons or decorating cupcakes. His passion is to create great baked goods with the highest quality possible. That is why the company’s mission statement is as follows: “Our mission is to provide sweets, treats, and baked goods that are comprised of local quality ingredients to our customers with a quality, taste, and uniqueness that cannot be found elsewhere.” Our menu consists of cupcakes, muffins, macarons, croissants, doughnuts, a variety of breads, cookies, brownies, and many other baked goods that change every day. We also take requests if there is not an item that you do not see on our menu. We post our menu for the next day every night and try our best to update the menu throughout the day based on availability. Our mission is to make sure that you get the baked goods you want. We want to provide whatever community we operate in a place to get delicious baked goods and treats. We only use local ingredients when possible and all...
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...AIBO grew out of Sony's Computer Science Laboratory (CSL). Founded in 1990, CSL was set up to emulate the famed innovation center at Xerox’s Palo Alto Research Center (PARC). CSL's first product was the Aperios operating system, later to form the base software AIBO's. When Nobuyuki Idei became president of Sony in 1995, he sought to adopt a digital agenda, reflected in the new motto he gave the company, “Digital Dream Kids,” and the prominence he gave to CSL.[8] Two AIBO Prototypes and transparent ERS-7 Famed engineer Dr. Toshitada Doi is credited as AIBO’s original progenitor: in 1994 he had started work on robots with artificial intelligence expert Masahiro Fujita within CSL. Fujita would write that the robot's behaviors will need to “be sufficiently complex or unexpected so that people keep an interest in watching or taking care of it”.[9] Fujita argued that entertainment robots might be viable as "A robot for entertainment can be effectively designed using various state-of-the-art technologies, such as speech recognition and vision, even though these technologies may not be mature enough for applications where they perform a critical function. While there exists special and difficult requirements in entertainment applications themselves, limited capabilities in the speech and vision systems may turn out to be an interesting and attractive feature for appropriately designed entertainment robots." His early monkey-like prototype "MUTANT" included behaviors that would become...
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...Les concepts fondamentaux de la comptabilité et le bilan TABLEAU 1A.1 LES POSTULATS COMPTABLES Définitions 1 Commentaires explicatifs Personnalité de l'entité Le postulat de la personnalité de l'entité porte sur la relation existant entre une entité comptable et son propriétaire ou ses propriétaires. Une entreprise constitue donc toujours une entité distincte des affaires de son propriétaire ou de ses propriétaires, quelle que soit sa forme juridique. L'automobile de la propriétaire de Salon de coiffure Unisex enr., Brigitte Laflamme, ne figure pas dans le bilan de cette entreprise, puisqu'elle appartient en propre à la propriétaire et non à l'entreprise. Continuité de l'exploitation En vertu du postulat de la continuité de l'exploitation, aussi appelé «postulat de la permanence de l'entreprise••, le comptable pose l'hypothèse que l'entreprise poursuivra ses activités suffisamment longtemps pour bénéficier de tous les avantages liés à l'utilisation de ses éléments d'actif et s'acquitter de ses dettes dans le cours normal de ses activités. En conséquence, il est justifié d'évaluer les éléments de son bilan, en particulier les immobilisations, sur la base des coûts historiques (voir Coût d'origine au tableau 1A.2, p. 40). En 20XO, la pharmacie Pillulex enr. a déboursé la somme de 10 000 $ pour acheter un terrain sur lequel elle a installé son commerce. Même si, 10 ans plus tard, le terrain vaut 25 000 $ selon un évaluateur agréé...
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...unique manner” MARKETING TEAM Shelley Lee (Marketing Manager) Keegan Sutherland (Product Manager) Taylor Willmott (Pricing Manager) Gina Theron (Distribution Manager) Ellyse Sainty (Promotion Manager) KEY COMPETITORS 1. Silver Spoon (Stall no. 49) Located on the other side of the market space, potentially attracting customers that do not see Berried’s stall first. Fudge brownies often contain chocolate, being one of Berried’s major ingredient, therefore directly competing with Berried’s products. 2. C’est Bon Bon (Stall no. 11) Situated right next to Berried’s stall, increasing competition for passing customers Could show potential of being a market leader as macarons are becoming a bit of a fashion statement in the sweets industry. Nicole Rupersberg (2014), describes the macaron as the biggest contender for food trends after the...
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...Meharjeet Kaur Cell: (201) 518-6765 488 Steinway Road, Saddle Brook,NJ kmeharjeet@yahoo.com Career Objective: Certified Patient Care Technician with various other training certificates in the field of medical patient care seeking to join a new environment and contribute my expertise in health care administration. My goal is to alleviate discomfort that the patient feels due to their limited health condition.To utilize my experience in the field for a position with greater responsibilities in patient care. PROFILE SUMMARY An enthusiastic fresher with highly motivated and leadership skills SUMMARY OF SKILLS: Patient care technician with experience, possessing expertise in the following areas: Extensive knowledge of working with patients with myriad health conditions and needs Excellent interpersonal skills that include empathy and patience Ability to function efficiently in a team as well as individually without supervision Capable of handling patient handling equipment needed to lift, transfer, and reposition patients Proficient in the use of Microsoft Office and the Internet Patient Care Technician Obtaining 12 lead electrocardiograms Performing venipuncture for blood collections Performing vision and hearing test Performing finger stick glucose testing, Naso-pharyngeal suctioning, skin care and post mortem care Providing one to one monitoring Assisting in applying...
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...scouting report of the actual market terrain that your company must navigate in order to be successful. And there is no person better equipped to write one than a market-savvy technical writer. To write a good competitive analysis, you must: • Be objective. • Conduct fearless and thorough research. • Write well. If you're like most successful technical writers I know, you have these skills already. So, how do you put these skills together to do the job? 1. A competitive analysis covers five key topics: 2. Your company's competitors. 3. Competitor product summaries. 4. Competitor strengths and weaknesses. 5. The strategies used by each competitor to achieve their objectives. 6. The market outlook. 1. Competitors of Le Marais Chocolat, Macarons -laduree ( hongkong, taipei, japan, singapore and south korea, 1.1 Ladurée http://www.laduree.com/douceurs/les-maisons.html The analysis begins with a list of your company's competitors. Most of the time, such a list is comprised of what your company cconsiders to be its chief competitors. However, there may be other companies that indirectly compete with yours, ones that offer products or services that are aiming for the same customer capital. You will also want to include information on companies that may be entering your market in the coming year. Once you have compiled the list, you can highlight those companies that will be the greatest challenge. Competitor Product Summary Analyze the competition's products and services in...
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...Michel et Augustin Cookies: Culinary Adventures Competing Against Food Giants 1. The Market French cookie market is an established market with a lot of strong brands. There are several key characteristics of the market, which is essential for the development of Michel et Augustin Cookies: * Growth of French cookie market is driven by a rising interest in quality rather than increasing volume. * Due to increasing returns to scale, undifferentiated small players have lower chances to compete with larger firms. * Artisanal confectionery products like pastries, traditional treats and macaron are dividing customer attention. * Main distribution channel is major retailers, amassing 75.1% of all cookies sold, creating an advantage in terms of economies of scale for bigger players. * Dominated sales by few multinational corporations, especially LU owning 7 out of top 10 cookie brands and retaining a 41% market share. * Increasing sale of private label biscuits compared to the cookie market average. As it is seen, French market has a few large players who dominate market through major retailers, and it requires time, money and energy to penetrate into the market as a small company without necessary differentiation. We can use Porter’s 5 Forces to further analyze the market. * Threat of new entrants: Low. As it was mentioned before, it is hard to penetrate into the main distribution channels and there are relatively high fixed costs for mass production...
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...CHAPTER 1 The Problem Introduction The word “language” seems to have been derived from the Latin words, “Lingua,” which implies “tongue “. The French term,” language” also refers to a specific from of speech .Hence, in the whole process of language teaching, spoken language occupies an important place. Ballard says,” talking comes before writing, oral composition before written composition.(Dash, 2004, p.165-166) Speaking is the productive skill in the oral mode. It, like the other skills, is more complicated than it seems at first and involves more than just pronouncing words Josh Billings says“Silence is one of the hardest arguments to refute”. Learning English as one's second language is not unusual in most places of the world. But learning English as one's second language and mastering it thoroughly is a distinguished achievement. By mastering, I mean that one is able to read, write and communicate unambiguously and effectively. In this case, only a few has accomplished due to many problems such as unavailability of native-English instructors in a country, a totally different language structure used at home and a limited amount of time studying English. The main reason why theFilipinos are employed abroad is their ability to speak and understand Englishand so when all countries in the world struggle to learn English (Rama 2000) We ,Filipinosshould not unlearn it. English is a global language and in the...
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...Introduction Mondelēz International, Inc. is an American multinational confectionery, food and beverage conglomerate, with global net revenues of $35 billion in 2013, employing around 107,000 people,manufacturing and marketing delicious food and beverage products for consumers in approximately 165 countries around the world. It comprises the global snack and food brands of the former Kraft Foods including in cookies and crackers, chocolate, and gum and candy . Industry analysis According to Robert Grant Contemporary Strategy Analysis 7th edition, the median ROE, which reflects the profitability of a specific industry, illustrate the food production industry in the US has the rate of return on common stockholders’ equity at 6.5% from 1999 to 2007. Thus, its ROE sheds a light on food production’s relatively lower profitability comparing to real estate or investment banking industry. However, since the ROE is fairly tricky as high liability can also cause higher ROE, Porter’s 5 forces model is, for lack of better word, the best way to analysis the food production industry. In the following paragraphs, dissecting the suppliers, buyers, substitutes, potential entrants, and how they combining together inter-playing with the industry competitors that determines the profitability of food production industry that Mondelez is in would be devoted to business. First of all, as for potential entrants, the start up company has always been the main force in potential entrants...
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...my sketch of the "Angry birds", saw them on the Net. Once I agreed to her order, immediately I googled, i knoww that my kids had been playing this game in my iphone but I just couldn't be bothered. I am not so keen on the games, i only know how to play 'Tetris' and a bit of " Solitaire". the eggs, the centre of attraction, the reason for the birds to be so angry because they were stolen by the green piggies. I googled in youtube, watched the games, the short stories just to find out what the fuss was all about, what is this "angry birds' all about. why are they so angry, wwwhat makes them so furious, so now I know.......... Five angry, fuming, birds, Batrisyia told me, each one of these birds has its own specialty and unique characters, the red one was the main character but it does not have any special ability, and ...... to be continued...haha..... i don't really know actually, have to do more homework on them. Actually I am waiting for the catapult to dry properly, before I put all the angry birds on the cake, this is just a seneak preview, my friend will collect this cake tomorrow afternoon. OUCH! dah lah kena lastik, nak ambik telur, jatuh terhempap pulak dengan bata bata ni..... gotta go..... Posted by zue at 5:18 AM 4 comments Labels: 3D cake Friday, December 2, 2011 love letters cupcakes "in you, i have found the greatest joy in my life', her feeling is expressed via these cupcakes " i love you more than watching movies on rainy days" , yes we all...
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...McDonald Dessert Industry Report McDonald’s Dessert INDEX Page Reference Part I. Introduction ITEM1 Analysis McDonald’s………………………………………………...01 ITEM2 Issues of McDonald’s…………………………………………….......02 ITEM3 Executive Summary of McDonald’s………………………………....05 Part II. Industry Analysis ITEM1 Definition of McDonald’s Desserts………………………………….06 ITEM2 Size & Trend Projection of McDonald’s Dessert…………………….07 ITEM3 Segments & Divisions of McDonald’s Dessert………………………10 ITEM4 Major Competitor with McDonald’s Dessert…………………………11 ITEM5 Definition of Analysis model to be untilized…………………………13 Part III. Conclusions and Recommendations ITEM1 Conclusions………………………………………………………......18 ITEM2 Recommendations……………………………………………………21 Part IV. Key Next Steps………………………………………………………......22 Part V. APPENDIX……………………………………………………..................23 Part I. ITEM 1. Introduction Analysis McDonald’s McDonald’s, the most famous restaurant in the world, ranked No. 6 and No. 186 for Forbes’s “Valuable Brands” and “Global 2000”. In 1940, McDonald brothers, Dick and Mac, began an undertaking in San Bernardino. They were famous for offering food quickly and drivethru window to their consumers, then Kroc bought the world rights in 1961, and there are more than 100 countries include the United States, Europe, and Asia-Pacific, Middle East and Africa, over 35,000 restaurants around the world, serving nearly 70 million people everyday. As McDonald’s proclaims, the “most successful food service...
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...Professional Higher Education Bachelor's Programme “European business Studies” Business plan: PAUL bakery’s franchise in Latvia Authors: Juta Stupele Laura Pushkina Margarita Ivanova Mihkeļs Kersna Nataļja Kersna Yevgeniya Grygorchuk Riga, October 2010 Table of contents 1. Executive summary ..................................................................................................................... 3 2. Company history ......................................................................................................................... 4 2.1. Happy Bakers Ltd. ............................................................................................................... 4 2.2. PAUL .................................................................................................................................... 4 3. Marketing analysis ....................................................................................................................... 6 3.1. Market segmentation ............................................................................................................. 6 3.2. Competition and buying patterns .......................................................................................... 6 3.3. Marketing strategy ................................................................................................................ 8 4. Products offered ..................................................................................
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...Table of Contents 1. Executive Summary……………………………………………………… 2 2. Company Overview………………………………………………………. 2 3. Target Country Analysis………………………………………………… 3 3.1 PESTLE Analysis of Target Country……………………………… 3 3.2 Potential Market Analysis…………………………………………... 4 4. SWOT Analysis……………………………………………………………. 6 5. Marketing Objectives / Targets………………………………………… 9 6. Marketing Strategy……………………………………………………….. 9 6.1 Market Segmentation………………………………………………... 9 6.2 Target Market………………………................................................ 10 6.3 Positioning…………………………………………………………….. 10 6.4 Marketing Mix…………………………………………………………. 11 7. Market Entry Modes……………………………………………………… 13 8. Local Regulations and Taxes…………………………………………... 14 9. Conclusion………………………………………………………………… 15 10. Bibliography……………………………………………………………….. 16 1. Executive Summary TWG Tea is an internationally recognized premium and luxury tea brand established in Singapore which offers 800 fine harvest tea and exclusive blends, as well as tea patisseries and other tea-infused delicacies. TWG Tea is a veritable innovator with the creation of new varieties of tea from every season and collaborated with the world’s most renowned estates. China is identified as one of the strong future growth opportunity for TWG Tea. They are one of the few countries who have established a tea drinking culture and customs. Tea is part of the Chinese customs and lifestyle. The fast and expanding...
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