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Describe how marketing techniques are used to market products in two organisations. The two companies that I have chosen are Apple and Tesco.
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Introduction P1: Describe how marketing techniques are used to market products in two organisations. The two companies that I have chosen are Apple and Tesco. Definition of marketing: The action or business of promoting and selling products or services, including market research and advertising. Marketing is known as a company advertising a product or a service. The main aim to marketing is to advertise, gain market share, raise brand awareness and maximise sales. What is a SMART objective? Marketing objectives should meet the overall aims and objectives for example ?We aim to achieve 75% customer awareness of our brand in our target markets? this marketing objective will meet the SMART objective criteria. A business objective is a goal that an organisation sets for itself, for example, profitability, sales growth, or return on investment. Nowadays; objectives have to be SMART this stands for the following; Specific ? Objectives should specify what they want to achieve Measurable - Should be able to measure whether you?re meeting the objectives or not. Achievable - Are the objectives set, achievable and possible? Realistic - Can you logically achieve the objectives? Time related ? After what period of time would you like to achieve the objectives set? Tesco?s Example: ?After 3 months of trading Tesco aims to reduce complaints by 50% and increase compliments by 20%?. List of generic marketing techniques: 1. Branding 2. Relationship Marketing 3. Growth strategies 4. Survival strategies 5. Brand

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