|Macro environmental issue summary for EMI |
|Issue domain |Event or trend |Active stakeholder(s) |Potential significance |
|Social |Music is very popular, especially |Consumers |A huge market of music tends to make a product that is not payed |
| |among young people but they don’t |Record companied |for. Record companied loose money beacuse of piracy. Beginning |
| |feel obliged to pay for digital | |artists may suffer because companies prefer to work with famous |
| |music (which could be downloaded | |artists who are profitable despite piracy. (1) |
| |from i-net) | | |
|Alison Wenham, chair of WIN, says: "Most artists who want to make a career from their music still seek a recording deal. They want to be introduced to the |
|best producers, sound engineers and session musicians in the business. They need financial support and professional help to develop marketing and promotional |
|campaigns." Research conducted with the Unsigned Guide in the UK found 70 per cent of unsigned acts wanted a recording contract. The top drivers for |
|wanting a recording contract are marketing and promotional support (76%), tour support (58%) and getting upfront financial support in the form of an advance |
|(45%). http://www.ifpi.org/news/record-labels-invest-us-4-3-billion-in-AR-and-marketing