...CORPORATE STRATEGY: IL CASO MACY’S DOMANDA 1 Per analizzare l’industria del Traditional Department Store (TDS) mi avvalgo del modello delle 5 forze di Porter per l’analisi esterna, individuerò i differenziali competitivi, mentre per l’analisi interna utilizzerò il modello della Value Chain. Queste analisi verranno poi sintetizzate in una SWOT. LE 5 FORZE Competizione tra aziende esistenti Al 2005 esiste un elevata competizione tra le catene TDS esistenti basata soprattutto sui prezzi. Tutti vendono gli stessi assortimenti di prodotto e i costi di switching per gli acquirenti sono bassi. Questo obbliga gli attori a tentare riduzioni di prezzo per acquisire e provare a fidelizzare i consumatori. Per controbilanciare questo effetto le varie catene tentano di differenziarsi con elevate spese di marketing e comunicazione e facendo leva sulla qualità del servizio offerto. Le barriere all’uscita sono inoltre molto alte date dagli investimenti effettuati e dal costo elevato del magazzino. Esiste un eccesso di capacità per sopperire all’aumento delle vendite in periodi di alta stagionalità Potere dei fornitori In questa industria è basso. Le catene infatti possono contare su grandi ordini centralizzati che ne favoriscono anche un abbassamento del costo degli input. Potere degli acquirenti Il mercato dei TDS è altamente elastico ai prezzi. Nonostante l’abbandono di un acquirente sia un costo irrilevante per la singola catena, il fatto di avere dei costi di switching praticamente...
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...INTRODUCTION: In 1858 a small, but adequate dry goods store opened on the corner of 14th street and 6th Avenue in New York City, which is known today as Macy and is one of the largest retailers in the world. Rowland Hussey Macy had been through a lot of trial and errors until 1877 that R.H. Macy Co had become a full pledged department store. (macysinc.com) Macys is also well-known for several firsts that changed in the trade industry like the first to introduce such products as the tea bag, the Idaho baked potato and colored bath towels. Also it was the first retailer to hold a New York City liquor license. In 1924, Macys Herald Square became the “Worlds Largest store.” Then by 1918 RH Macy Co was generating $36 million in annual sales. Then in 1922 they went public and began to open regional stores and take over competing retailers. In 1929, Macys Inc. was founded as a holding company for various department operations. As of September 2006, with the conversion of stores acquired from the Macy Department Stores Company. It serves now customers through approximately 800 stores in virtually every major geographic market in the United States, as well as the macys.com website. MARKETING MIX Missing appropriate terminology in this section. User terminology we are currently covering. PRODUCT: Terminology? * provide a wide array of apparel for men, women and kids * provide goods for the home * provides beauty, hair, fragrances and cosmetics for men and...
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...and Martha Stewart announced that they had settled the breach-of-contract case, saying the details were confidential and not material to either company. They said their partnership would continue, but declined to comment further. Macy’s larger suit against J. C. Penney still remains. Macy’s said the settlement with Martha Stewart Living would not affect that case. Macy’s and Martha Stewart Living joined forces in 2006 with an agreement to sell “Martha Stewart” branded products in Macy’s stores, including exclusive items like kitchenware and bedding. The partnership has done well over the years, accounting for $250 million in sales in 2012. But Martha Stewart Living and J. C. Penney announced a deal in 2011 to sell home décor products out of Martha Stewart store-within-a-store locations at Penney’s stores. The move was part of a broader turnaround effort by J. C. Penney’s previous chief executive, Ron Johnson, who was fired last year as losses mounted at the retailer. After the deal was announced, Macy’s sued them both, saying the deal violated the terms of its original contract with Martha Stewart Living. The retailer called for pulling certain items off Penney’s shelves and demanded compensation for loss of profits. Penney and Martha Stewart Living countered that their agreement fell into an exception carved out in the Macy’s contract. Days before a judge was expected to rule on the Penney case, Penney and Martha Stewart Living backed down, revising their agreement to...
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...TRIDENT UNIVERSITY INTERNATIONAL NAME BUS303 Business Communication MODULE 4: Integration and Reflection Assignment: Self Reflective Course Essay INSTRUCTOR: This Business Communication course has helped me overcome my fear of entering the real world and preparing for my military retirement. Being in the service for all of these years will place a small amount of fear regarding entering the civilian workforce because of the leadership style you are taught in the military. However, with the tools I have gained from this class; I feel that my transition from military life to the civilian sector will be easier than I thought. We as military personnel have learned how to wear a uniform properly and how to greet personnel with respect but we have not been taught how to properly prepare for retirement. When asked to write a resume in this course, I felt this assignment would be a challenge because the first thing I thought about was “the future”. Asking myself what exactly does my own future have in store for me and how do I prepare. Immediately, I took this assignment serious; gathering my thoughts to put into my resume because what if there was no tomorrow for me in the U.S. Navy; what if I had to get out today “what would I do”. I really enjoyed this assignment along with the cover letter because it challenged me to “think, what if” and “how do I prepare”, so this really hit home for me. “The Tips for Writing Resumes” was a great source to refer to for this...
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...Tabitha West The Social Mirror Assignment 1. What would others say about you that is generally positive? Friends would actually say I am very kind hearted, loving, and caring. I take care of my family and protect the ones that I love. I try my hardest to please everyone but I get stepped on. My sister would say I am to kind for my own good but I am a hard worker and I do not give up very easily. 2. What “constructive suggestions” would others offer to help you improve or change? My sister would offer me a back bone, to stand up when need be especially to my family, also more of what she would call a better leg to stand on. My friends say they like me for who I am and would not change it at all except better taste in men. 3. What do you most like about yourself? I like most about myself I am a very caring person, I do my best to make everything right or be there for someone. I am currently taking care of my grandmother while the rest of the family kind of expects me to with my background and I live here. I do it because I love her and no one else will they don’t care. 4. What do you most dislike in yourself and would like to change? What I dislike about myself the most, that I have a big heart. People with big hearts seem to get pushed around and stepped on or is that just me? It seems the bigger the heart the easier to break in my life. People take for granted that I am kind and loving and use it to their advantages. 5. What beliefs to you have about yourself that...
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...Baptism of Pocahontas John Gadsby Chapman Artist I believe the artist portrayed reverence and family connection in this painting. He shows a convergence of Christianity and the uncivilized Indians. It shows that different tribes or civilizations can love each other even though their belief systems can remain somewhat different. This painting was commissioned in1836 and was placed in the Rotunda of the Capitol Building in 1840. William Henry was elected as President in 1840. During the time this painting was commissioned, the fight against slavery actually began and cotton prices went up. Women also became antislavery abolitionist, which help link the two fights together. A state education board was also started in Massachusetts. Declaration of Independence John Trumbull Artist This painting shows a group of individuals working for a better United States. The painting does not show the actual signing of the Declaration. It does show a united front with strength and authority around the desk being well balanced, which was a show of republicanism. I feel Trumbull portrayed this well with great detail of strength and authority in the face and stance of each individual. Trumbull was commissioned to do four paintings with this being the first completed and the first to be hung in the Capitol in 1819 and later was moved to the Rotunda in 1826. The painting was also one of four to be done in the Revolution-era. During this time period the founding fathers were...
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... "Although the world is full of suffering, it is also full of people overcoming it." (Keller) Helen Keller was able to learn and graduate college with honors even though she was blind and deaf. Helen Keller is on of the world's most inspiring readers because she popularized Braile ,and she was instrumental in the fight for the rights of the handicapped. Helen Keller had an emotional childhood. When Keller was 19 months old, Keller contracted scarlet fever (4). Keller almost died. The fever subsided, and her family was shocked to learn Keller was now blind and deaf. Keller was born on June 27,1880. Keller often got frustrated with her inability to see and hear, and lashed out at whoever was with her. Keller wanted more than anything to be able to learn. Keller had trouble coping with her inability to hear and see. Keller's mother still had her do chores around the house, like getting things from different rooms for her mother. "Keller's temper tantrums got so bad, Keller's mother and father called in Dr.J.Julian Chislom to ex amen her." (6) Dr.Chislom recommended that Keller should be taken to see Alexander Grahm Bell, who was working with deaf children at the time. Bell told Keller's parents they should go to Perkins institute for the blind in Boston. After going to Perkins Institute for the blind, Keller was immediately paired up with a recently graduated teacher Anne Sulivan. Anne Sulivan immediately started teaching Keller. Sulivan brought Keller out to a water...
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...Imagine that you are at the 1900 olympics and you are cheering on the men’s sailing team. All of a sudden you realize that one one the crew members is a woman. You start to feel a great sense of pride and cheer on even louder. Helen Barbey was that woman. She was the one who stepped up and took the place of a man on the sailing team. Helen Barbey, and later known as Hélène de Pourtalès, was born on April 28, 1868 in New York City and passed away on November 2, 1945 in Geneva Switzerland. She married a man named Hermann de Pourtalès and had three daughters. She had a passion for sailing when she was young and later filled in for a man in a sailing team for the 1900 olympics. Helen Barbey stands as a hero because she inspired other women and girls, broke many stereotypes, and proved to be very capable. Helen Barbey became a hero when she inspired other women and girls by doing something no other woman has. Although not many people know about her, she should be given a chance to inspire others. Since Helen Barbey was the very first woman to compete in the olympics (www.wikipedia.com), if more women and girls knew about her then they too could be inspired to compete or at least go big. A lot of women and girls around the world aren’t given the chance to fulfill what they want to do. So if there was someone they could look up to, then maybe they will be given a chance. As well as inspiring others, if Helen Barbey was recognised, she could be seen as a leader for...
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...could never figured what was wrong with Helen or know that she was blind and deaf. Helen was always throwing tantrum, became very wild and angry. Helen was upset and frustrated when she couldn't be able to communicate with anyone so she would often throw and smash things to get people's attention. Her parent didn't know what to do but they know they have to do something before things get out of hand. So Helen’s parent took her to be diagnosed by a famous inventor named Alexander Graham Bell who was interested in helping the deaf and blind. He recommend Helen’s parent to contact the Perkins Institutions to help find a teacher that would help to teach Helen learned to behave and to communicate. They luckily found a teacher named Anne Sullivan Macy. During Anne’s arrival, Anne found Helen’s behavior turned out to be completely wild and out of control when she saw that Helen hit pinch and kick to get things her ways and saw how Helen behave around the dinner table by picking at everyone’s food. Annie knew from this moment that it will be difficult to teach Helen but she wasn't going to give up just yet, she was determine to to teach Helen how to behave and act properly. Annie decided to separate Helen from her parents. With Annie’s patience and determination, she finally got through to Helen and was able to earned Helen’s trust and respect. Annie was able to teach Helen how to use the manual alphabet. Helen was a quick learner and soon she learned how to spell many new words. One...
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...Helen Keller was born June, 27, 1880 in Tuscumbia, Alabama. Her parents were Captain Arthur H. Keller and Katherine Adam Keller. She grew up on a large farm called Ivy Green. Helen enjoyed the horses, dogs, and chickens. She began speaking at 6 monthes old and by the time she was a little over a year old, Helen was walking. In 1882, she was stricken by an illness. She was running a high fever with headaches for several days. This illness left her blind and deaf. Today it is believed she had brain congestion or scarlet fever. Helen became a very wild, unruly child throwing tantrums, kicking, hitting and seemed very frustrated. Her parents new something had to be done to help their daughter. In 1887, they contacted the Perkins Institute for the Blind in Boston. The director suggested a former student, Ms. Annie Sullivan who had been blind but her eyesight was restored by surgery. Ms. Sullivan came to work with Helen on March 3, 1887, Helen was about 7 years old. Ms. Sullivan became Helen’s helper and companion for 50 years. Ms. Sullivan began to teach Helen words. She would press letters of words into Helen’s hand. Still she did not understand that the hand signing had a meaning until Ms. Sullivan put her hand into water coming from a pump. She spelled out WATER in Helen’s other hand. Something clicked. Helen finally understood. A new world was opened to her. Helen learned a number of words that day. It was of the happiest days of her life. Next Ms. Sullivan taught Helen how to...
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...The Miracle Worker, a play written by William Gibson, tells the story of the early life of Helen Keller. It focuses on the difficulties Helen's family had with trying to reach her, and Annie Sullivan's efforts to give Helen the gift of language. In the "Water Pump" scene Annie is with Helen at the water pump in the yard. Several movie versions of the play are effective in its portrayal of the story have produced over the years including the 1964 version. This version of the play is effective in its portrayal of the story, particularly "Water pump scene". In this movie, the character actions, camera angles and sounds create the exciting mood of the scene. The character actions in the 1964 version are very effective especially when Hellen starts...
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...Summary of Helen Keller: The Story of My Life For my personal choice book I have chosen Helen Keller: The Story of My Life, by James Berger. I chose this book because it was very interesting to read about how her education developed throughout her life. It was also fascinating to know how she learned to understand what people were saying because she wrote how sometimes she would place her fingers on their lips and would discover what they were saying from the movements of their lips. At other times people would spell into her hand what they were saying. This book was about the first 22 years of her life. When she was 18 months old she suffered from Scarlet Fever, which left her blind and deaf. Her articulate speech was gone as well. With these disabilities she also had problems with relationships. She never had children or got married. Her greatest confidant was her teacher, Anne Sullivan. She learned to talk passably and dance. Once she opened her mind she became a happy participant of the world. She graduated from Radcliffe University. She became an artful writer and a crusading humanitarian. She also revolutionized the educational techniques and methods of teaching for the blind and deaf. The Main Characters Main Problem and How She Goes about Solving it. The main character in the book Helen Keller: The Story of My Life is Helen Keller. Helen Keller’s main problem was that she was battling with two disabilities in life. She was both deaf and blind from an illness she...
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...Summary of Helen Keller: The Story of My Life For my personal choice book I have chosen Helen Keller: The Story of My Life, by James Berger. I chose this book because it was very interesting to read about how her education developed throughout her life. It was also fascinating to know how she learned to understand what people were saying because she wrote how sometimes she would place her fingers on their lips and would discover what they were saying from the movements of their lips. At other times people would spell into her hand what they were saying. This book was about the first 22 years of her life. When she was 18 months old she suffered from Scarlet Fever, which left her blind and deaf. Her articulate speech was gone as well. With these disabilities she also had problems with relationships. She never had children or got married. Her greatest confidant was her teacher, Anne Sullivan. She learned to talk passably and dance. Once she opened her mind she became a happy participant of the world. She graduated from Radcliffe University. She became an artful writer and a crusading humanitarian. She also revolutionized the educational techniques and methods of teaching for the blind and deaf. The Main Characters Main Problem and How She Goes about Solving it. The main character in the book Helen Keller: The Story of My Life is Helen Keller. Helen Keller’s main problem was that she was battling with two disabilities in life. She was both deaf and blind from an illness she...
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...Helen Keller once said “The best and most beautiful things in the world cannot be seen nor even touched, but just felt in the heart.” Helen Keller was an exceptionally brilliant individual who shaped the lives of many deaf and blind people. She had many talents and had a different outlook on the way to interpret life than what was expected to be taught to the blind and deaf. Helen Adams Keller was born on June 27,1880, in Tuscumbia, which is a small rural town Northwest of Alabama. At just 19 months old, Keller was struck by an illness that left her to be blind and deaf. Before diagnosed, Helens mother, Kate gave Helen a bath when she noticed that after passing a hand in front of the babies face, she had no response.When diagnosed with this...
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...Helen Keller was and will forever be a great inspiration because She was a magnificent writer and a great speaker and She particularly was a strong, vocal advocate for women and those with disabilities. She also became associated to the American foundations of the blind. Keller had many characteristics that made her a hero.She simply changed the mind-set towards those with disabilities. Mrs.Keller was born in June 27,1880 in Tuscumbia. She was diagnosed in 1882 and fell ill. She was struck blind deaf ,and mute. Surprisingly she started speaking at 6 months old, walking at 1 year old . But sadly she lost sight and hearing at 18 months old. Her family was provided and earned income from their cotton plantation. The education that Helen was...
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