...On January 23, 2015 Abdullah bin Abdulaziz Al Saud the King of Saudi Arabia died at the age of 90. This news has stirred some lively discussions on what this means for the oil prices. Abdullah’s death comes at a time when oil prices have drastically dropped and are the lowest they have been in several years. The current price for crude oil is hovering in the upper 40 dollars a barrel. Today on CNBC they released an article written by Tom DiChristopher (http://www.cnbc.com/id/102362872) in the article Tom goes over the political moves that are happening in Saudi Arabia after the Kings death and that his half-brother Crown Prince Salman has now assumed the throne. The article discusses the refusal to slow down production of oil, and what impact that is going to have on the countries in the oil industry. He goes on to tell us about the developments that are happening in Yemen and how in the next few months the situation between Yemen and Saudi Arabia could have large part in what happens to the prices of crude oil. The article goes on to tell us that while the experts believe a drastic change is in the future, nothing will happen for the next month or two because Saudi Arabia will be morning the loss of the leader and nothing will happen to the oil during this time. In November an OPEC meeting, at the meeting in November the Saudi Arabian government made it clear that they were not going to slow down their production of oil. This announcement of their refusal to slow down production...
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...FROM: Sofya Beckerman, Secretary DATE: September 8, 2011 SUBJECT: Obtaining a better magazine for our office Michael, At out last meeting together you have asked me to look for a magazine that would be beneficial to our neurology practice. In my recent search through all the current publications I came across three very similar magazines. I would like to present to you the three publications and explain in detail the benefits of each one. * “Neurology Now” is a bi-weekly publication. It delivers credible, most up-to-date articles for the neurology professionals. It touches on many subjects like Alzheimer’s disease, stroke, multiple sclerosis and Parkinson’s disease. It also offers a lot of new technology instruments like articles on eReader, Ealerts with Personalized Alert Management and CME XtraCredit. EReader would allow the physicians to read the latest articles on their electronic reading devices without having their laptop around. EAlerts would allow the physicians to know what is being published ahead of time. CME XtraCredit is earned when the physicians answer online clinical questions. * “Neurology” is a monthly journal. It is said to be the premier peer-reviewed journal for clinical neurologists. It is the leading worldwide neurology journal directed to physicians concerned with diseases and conditions of the nervous system. The articles are up-to-date on all major issues in the neurology field today. It also offers a lot of...
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...Evaluation The brief I chose to work with for my coursework was Brief 2, which stated that I was to create a new lifestyle programme for the company Synopticity Productions. I chose to produce a two-minute segment from a television magazine programme that focuses on a lifestyle issue which in this case is fashion and beauty, and a front-page cover with additional two pages for a specialist magazine, to encourage the hype for the upcoming programme. For my broadcasting piece, I planned to create a review of a lifestyle related event, which will be a fashion show for the summer season. Therefore, I created a review called ‘Poise Summer Fashion Show 2014 Review.’ The basic idea for this moving image piece is to resemble similar codes and conventions to that of a reality television programme or event such as Project Runway and the Victoria Secret Fashion Show, in which the actors in this piece are continuously filmed, as it is designed to be entertaining rather than informative. The primary target audience for the fashion show review is initially targeted on a strong niche group of females between the ages of 16-35 years, who will most likely have a strong interest in high-fashion. However, as this moving image piece includes both genders, male audiences may also have an interest in it. Therefore, in order to appeal to our secondary audience, we try and balance this by incorporating the use of interviews...
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...particular purpose, which is different from all the other forms and types. A look at the history of magazines reveals that they were mainly published to provide people with some fun-to-read stuff, which is presented in light as well as lively manner, providing the reader with some relief from the routine and also providing them with details of the news and events that they are interested in. The developments in the field of writing and publications gave way to the concept of specialized magazines, which are meant for particular types of audience and contain material especially prepared for them. Women’s and men’s magazine also fall under the category of specialized magazines and are meant for the respective gender, containing information, news, tips, opinions as well as other material of their interest. Discussion In order to complete this assignment, I have decided to semantically analyze the content of Ladies’ Home Journal and the following paragraphs would be highlighting and focusing on the content, way of writing as well as the advertisements used in the magazine: Topics of the magazine After going through the latest issue of Ladies’ Home Journal and reading all the material available, I have come to the conclusions that the magazine contains highly feminine touch and can easily be characterized as a women’s magazine. This one is a special interest magazine, dealing with the issues and the...
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...Vogue magazine; welcome to the imaginary world of the "ideal." Nobody has a bad day, as they are too busy being perfectly happy, perfectly rich and perfectly successful. Everything is make-believe; so much for aspiration! However, walk down the street or look in the mirror and it becomes a case of welcome to the "real" world, us. Where everyone is in all shapes and sizes, colors and ages. Like in the book The Mouse that Roared, the authors shows how Disney attempts to hide behind a cloak of innocence and entertainment, while simultaneously exercising its influence as a major force on both global economics and cultural learning. In the fashion industry I feel that it is the same way, while forty percent of the United States is obese, Vogues magazines and many others show those unreal skinny bodies that everybody is dying to have. The fashion industry has shaped women’s ideals of what to wear and what to look, and until the industry can shift from encouraging people to be a shape which nature never intended them to be, however, the media will continue to form young people’s view of the world, a world that is apparently populated by only thin girls. The words "eat" and "boring" are usually never found in the same sentence, but leave it to a supermodel to accomplish this task. Bodies in a bathing suit, underwear, or a skimpy tank top flood magazines magazines today. How many times have you flipped through the pages of a Vogue magazine and spotted an article about how...
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... | | | | |Grade: |/100 | Viewpoints Comparison Redjon Xhafa May 25 2014 A paper submitted in partial fulfillment of the requirements of BC 301 Critical Thinking ……… address Naxou 5-7 Email tzafasalex@yahoo.com course instructor Cesselin Todorov ……… ……… ……… Viewpoints Comparison After searching about magazines, the author decided to write about an article presented in two magazines that each of them focuses on different material but still talk about news. These two magazines are both online magazines and they are...
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...The article Why Fashion Magazines Matter was written by Tanya Basu, a women set on a mission to recognize change. The title Why Fashion Magazines Matter grips the audience to ask why does it matter? Basu acknowledged the changes that were made from the past century to earn respect by being a magazine that offers a reliable source of news around the world. To further emphasize her claim she reports the things you may in counter while scanning through one of these magazines. One might see a bunch of models dressed in crazy costumes as if they were competing for the best Halloween costume. These were magazines filled with advertisements for expensive perfume and clothing company's we knew we could never afford. Upon reading you will see famous celebrities flashing their expensive taste for fashion while thinking how many families could have been fed off that money. Beauty tips may also be found to show how to dress according to your body type or how to lose ten pounds in five days. You may also encounter the love section that explains how to find your true match. This was a magazine where you wouldn't gain any resourceful knowledge nor any insight about the world we live in....
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...scources written by phd canidates or people with master degrees. On the other hand popular degrees are written y non-experts. Journalists and freelance writers make up a large percentage of the authors of popluar sources. Ocasssionally you will see a popular publication about a certain topic written by an expert. But just because the author is a scholar doesn’t make the article scholarly. Trade magazines, also known as professional magazines or journals, are publications about skilled work that require special knowledge and skills but people don’t get advanced degrees in those fields. Articles and trade journals are written by people with extensive training, experience, and relevant certifications in theor fields regardless if they have college degrees. The second important difference points out that it’s not only important who wrote the article but who it is written for. Scholarly articles and books are written for fellow experts in a specialized sunject area. They are also read by undergraduate and graduate students who are taking courses in that area. Because they are intended for fellow experts, scholarly articles use advanced specialized vocabularly without providing...
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...Persuasive Essay When I was younger I would spend hours upon hours sitting in my room taking those cute quizzes that magazines have in them. Usually I would take the quiz, occasionally give it to my little sister, and throw the magazine away because then I had no use for it. More and more I started to flip through them and notice how I never looked like the women in them. Little girls are always noticing this and striving to look more like them. Magazines most always send unhealthy signals to young girls who have the desire to look up to someone in their lives. Girls all over are subscribing to magazines that relay unhealthy images of models. The models in these magazines are photoshopped, on top of going on crazy extreme diets that make...
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...In this Scholastic Scope Magazine article that was about cloning, was posted in September of 2016, it talks about people’s thoughts on cloning animals and pets. Even though it’s just one page long, some of the thoughts are amazing and have huge benefits. It also has some disadvantages and was one of the coolest articles I ever read in my whole life. In this magazine article it has many benefits. One direct quote was, “ Researchers use clones of mice, pigs and other animals to study human disease and search for cures.” This means that they don’t test it on humans and the just test clones which helps us avoid testing things that may be harmful on humans. Another quote directly states that “A lab in South Korea supplies the police with cloned...
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...Evaluation of a Qualitative Study Introduction There is no formal introduction, but in paragraph 2 the author explains their position on the study and mentions past literature to back up him/her up. The author also uses a descriptive approach when beginning this article to let the readers know who the author was studying and why this study was important. Title for the Study The title reflects the central phenomenon being studied. The title also reflects the people that are being studied but not the site where they are being studied. Problem Statement The problem statement does indicate an educational issue. The study tries to advocate using teen magazines as a mean of teaching and that the magazines need to be placed in the classrooms. The author has provided ample evidence that this issue may be important. The author feels that the magazines are vital tool in the four girls’ life and reading magazines may evolve into other reading. The author chose this issue based on her personal experience because she spent a year following the participants and gathering information. This study displays many qualities of a qualitative study for example, in paragraph 2 the author looks at the problem of young female adolescents and how they feel about themselves. Another example would be the data collection and the small number of participants. Review of the Literature The literature in this study does not play a huge role, which is consistent with qualitative...
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...ADVERTISING SALES & PROMOTION | INTEGRATED MARKETING COMMUNICATION | Submitted by :Submitted to: Aisha Rizwan BS(Hons) Management 7th Semester – 2011 – 20-15 | UNIVERSITY OF THE PUNJAB LAHORE INSTITUTE OF ADMINISTRATIVE SCIENCES | | | TABLE OF CONTENT Contents ACKNOWLEDGEMENT 3 EXECUTIVE SUMMARY 4 HISTORY 7 Germany, France, and the Netherlands Lead the Way 7 British Magazines Appear 8 American Magazines 8 Mass-Appeal Magazines 9 The Saturday Evening Post 9 Youth’s Companion 10 Price Decreases Attract Larger Audiences 10 EARLY 20TH -CENTURY DEVELOPMENTS 11 NEWS MAGAZINES 11 PICTURE MAGAZINES 12 INTO THE 21ST CENTURY 12 INFLUENCE OF THE INTERNET ON THE MAGAZINE INDUSTRY 13 ONLINE-ONLY MAGAZINES 13 MAGAZINE-LIKE WEBSITES 15 PRINT MAGAZINES WITH ONLINE PRESENCES 15 PAKISTANI MAGAZINES 17 ENGLISH 18 URDU LANGUAGE 18 URDU MAGAZINES FOR CHILDREN 19 ENTREPRENEURSHIP DEVELOPMENT INSTITUTE 20 INTRODUCTION 21 VISION 21 MISSION 21 PORTFOLIO 22 STARTUP MAGAZINE 22 INTRODUCTION 23 MAGAZINE PROFILE 23 FEATURES 23 CREATIVE BRIEF 24 MEDIA PLAN 27 SITUATIONAL ANALYSIS 28 MARKETING ANALYSIS 28 PRINT MEDIA 28 DIRECT MEDIA 28 SOCIAL MEDIA 29 RADIO AD 29 MEDIA OBJECTIVES 29 MEDIA STRATEGY DEVELOPMENT AND IMPLEMENTATION 29 EVALUATION AND FOLLOW UP 30 PRINT ADS AND ITS DIFFERENT VERSION 31 RADIO ADVERTISEMENT 41 SCRIPT 41 PRINT IS NOT DEAD 42 ACKNOWLEDGEMENT EXECUTIVE SUMMARY ...
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...Publishing Company across all parts of the state. Door delivery at the subscribers premise accounts for the higher share of sales volume of most of the periodicals. Shops are the main source for occasional readers to avail publications. Titli is one of the National Publishing Company products. The Product Titli is a children’s fortnightly vernacular magazine published by the company and is the market leader in children’s periodicals segment. Titli is mainly targeted to the children of age group between 5 to 12 years. It carries various features like two-three short two-page stories, three or four longer stories, one or at the most two serialized stories, two or three short poems, seven-eight regular cartoon features, titbits, fun and games. The magazine carries one story written in simple language with bolder letters for the children who are beginning to read. It also carries a ‘read aloud’ short story in rhyming language for the children who are yet to begin read properly. Titli is priced at Rs.2 per copy. After attaining peak sales in 1987, Titli’s circulation declined about 40% during 1989. The withdrawal of ‘Children’s Delight’ magazine from children’s periodical segment did not result in a substantial increase in the circulation of Titli. Promotional schemes increased sales of the particular issue by 10% but subsequent issues didn’t attract the additional buyers. Market Overview Looking at the consumer market demographics,...
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...Publication (Magazine). But before we start we need to know what is periodical, which things can be called periodicals and what do we understand by magazine. Periodical: A publication issued at regular intervals, usually monthly or weekly. * Daily Newspapers * Monthly Magazines * Bi-Monthly (Two Months) * Quarterly (Every three months) * Semi-Annual (Every Six months) Magazine: Magazines are publications, usually periodical publications, which are printed or published electronically. (The online versions are called online magazines.) They are generally published on a regular schedule and contain a variety of content. They are generally financed by advertising, by a purchase price, by prepaid subscriptions, or a combination of the three. At its root, the word "magazine" refers to a collection or storage location. In the case of written publication, it is a collection of written articles. Example: McEvoy, Dermot. “Little Books, Big Success.” Publishers Weekly 30 Oct. 2006: 26-28 Print. Citing an article in a magazine using MLA: To cite a magazine published every week or every two weeks, we have to give the full date followed by a colon, the inclusive page numbers of the article and the medium of publication consulted. If the article is not printed on consecutive pages, we have to write only the first page number with a plus (+) sign, leaving no intervening space. We should not add issue numbers even if they are listed. To cite a magazine published...
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...Case Analysis: National Publishing Company Problem Definition: Perception of children of higher age group towards the magazine “Titli” as a magazine for younger children. Situational Analysis: “Titli”, a children’s fortnightly vernacular magazine published by National Publishing Company is market leader in the children’s periodicals segments. Despite an active advertisement campaign, promotional schemes and withdrawal of another leading children’s fortnightly named “Children’s delight” is showing a downward trend in its circulation. The circulation of children magazine has climbed a peak in 1986 then there was a gradual decline in the circulation in this segment. Mr. R. Saxena, Marketing manager of the company had commissioned a study by a professional market research agency for gaining deeper understanding of the situation and to obtain inputs which would assist him in decision making. He is in deep pressure to revert back the declining sales and market share of the Titli magazine. Strategy: National Publishing Company should come up with a new magazine called as“Titli plus” which will be targeting the age group ranging 12-14 years (i.e. VIII- Xclass). Supportive arguments: Based on study, it is evident that with increase in age group the readership is increasing till the age of 11 years and after that it is decreasing sharply. This could be attributed to the changing preference of the children in this age group. Lapsed readership rate (which is near about 57 %) also...
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