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Magic Muffler

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In our Textbook Program we will have to compete with many competitors some being EFollet and Barns Books. Both are multiple college book businesses who are already extremely profitable, so the key factor to keeping our students happy and buying into our Textbook Program is convenient cheap books. Aside from the competition we will also have to cooperate and work with book publishers for the cheapest wholesale deals possible for the cheapest possible editions as well. Most importantly we will be in cooperation with our very own students and student employees because our mission is to provide students with cheap books for their classes quickly and stress-free.

Our initial strategy to launch the business would be to discuss the existing problems of prices of the “old school” textbook business with professors in the school since this is where the problem begins. Professors have the final say in what books we use and what they come along with, for example CD-ROMS and access codes. We would need to tackle the issue of being able to continuously re-use the same software, or the professor would need to have one copy that everyone could use to download their needed information to. From there, professors would need to offer books that could be rented, since this is the easiest way for students to purchase books, and soon should be the only way to purchase books physically. We would create a website for the book store that allows students to purchase their books ahead of time and have these rented books delivered to their house for their future semester. Another option that would be available via the schools website would be the even cheaper version of the book, the e-book that the student could download to their ipad or kindle. To create an awareness of this we would need to give the students even more incentive, since not all

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