Introduction
Now it is the information age, information is applied all over the society, including economy, politics, and daily life. Many companies are going to make the Internet development into their strategic goals. Of course, the common people also get greater convenience from it, such as the apps of Kuaidi and Didi, which are very hot during this time.
Not only is booking a taxi easier, it is also cheaper: The two major companies are offering discounts to riders. Taxi drivers also get bonuses for using the apps. Didi was offering 15 RMB per ride in February. On the other hand, it has also led to the big sales of intelligent mobile phone. Of course, when a new thing appears, it will also bring some bad shortages. In this report, as for the two most popular apps, I will make analysis from the market view, use the relevant economic theories, at the same time, for the shortage, and put forward reasonable proposals by the marketing theory.
Didi, indicates the beep of a car, is working with Tencent's WeChat, while Kuaidi, meaning to find a taxi swiftly, has joined hands with Alipay as payment methods. WeChat is a mobile comprehensive service platform by Internet giant Tencent offering communication, shopping, payment, and game, etc. Alipay is a mobile payments platform rolled out by e-commerce giant Alibaba. They are now both applying
