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Male Salon Business Plan Paper

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Male Salon

Male Salon

Male Salon is a full service salon dedicated to providing high quality service by providing quality products, great customer service in a masculine atmosphere at a great value. We maintain a friendly encouraging environment that encourages idea exchange and collaboration. Situation Analysis This marketing plan begins with an analysis of the current market situation facing Male Salon. This includes an assessment of the company, customers, competitors and the external market environment. This information will be summarized with a S.W.O.T. (strengths, weakness, opportunities, and threats) analysis. Company Analysis Male Salon is located in Raleigh, North Carolina. Raleigh, North Carolina has an estimated population of 423,179 citizens in 2012. Raleigh is located within Wake County which has an estimated population of 952,151 citizens in 2012. Raleigh is part of a metropolitan area that includes Cary with a total estimated population of 1,188,564 citizens. Raleigh is also a part of the Raleigh-Durham-Chapel Hill triangle metropolitan area with an estimated 1,998,808 citizens all within a close proximity (Raleighnc.gov). Male Salon will focus on the growing male grooming demand current experienced in major metropolitan areas. The salon will cater to middle to older businessmen who are both single and married. The clinic will not provide service for women. The salon will have 6 full time female stylists, 2 nail technicians, 1 esthetician, 1 massage therapist and 1

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