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Malincho

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MALINCHO
1) Why did Kalin decide to start a food import business? Evaluate the way in which Kalin found this opportunity?
2) What are the personal attributes (adjectives) that describe Kalin as an entrepreneur? List as many as possible.
3) Which of these personal attributes would you consider as being in the top 3 personal attributes of Kalin as an entrepreneur? Explain why you choose them as top 3 personal attributes.
4) İs cheese importing a good “opportunity”? How big is the market or in your estimation how much demand would there be for sheep milk white cheese among Bulgarian immigrants in the USA? To estimate the market potential make conservative assumptions. How much of this potential could Kalin capture?
5) İs your estimate of potential, and the portion Kalin can capture, as well as your estimate of Kalin’s gross margin per pound of sheep milk white cheese, result in a big enough opportunity to make this a worthwhile business for Kalin? Based on your conservative assumptions what would Kalin’s potential annual total gross profit be?
6) Would you take this opportunity? Why? Why not? Why would you take a chance with this opportunity?
7) Where dis Kalin find the money to launch his company?
8) Bootstrapping is defined as a verb means “promoting and developing by initiative and effort with little or no assistance”. Bootstrap as an adjective can be defined as something carried out with minimum resources or advantages.To pull oneself up by ones bootstraps means to help oneself by ones own resources without the aid of others. Give as many examples as possible, of “bootstrapping” by Kalin.
9) How is Malincho doing 18 months after it opened its doors for business? Specifically, how many is his loyal customer base? How many orders does he receive per week? At what level is his monthly or yearly revenue? What is the estimated level of his yearly gross

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