...Curriculum Vitae Daniel Alex Wache Kapila Tel: Mobile: +260 977 12 33 91 or +260 972 45 95 63 or +260 954 12 15 58 email: dwaj2007@yahoo.com |PERSONAL PROFILE | | | | | |SEX: MALE | | |DATE OF BIRTH:29TH August, 1973 | | |AGE: 39 YEARS | | |Married and Children : 4 ( two Boys and two Girls ) | | |Nationality: Zambian ...
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...un-necessary process support increasing of customer 2. Faster transfer (Complete transfer within 1 day refer to the time of summit request as procedure) | Actions required | Resources required | Responsibility | Timeline | KPIs (how will you measure success - demonstrated use of SMARTT KPIs) | 1.1 Review all process | Service of customer procedure | Customer service staff | 1 week | The service of customer is up to date | 1.2 Add queue numbering system | Queue numbering ticket and display | Customer service staff | 1 week | - 100% complete install and use the system - 100% staff are trained and service in same standard | 2.1 Contact and get information from each bank (Pass criteria & Reliability) | - Bank detail & condition | Manager | 2 weeks | - Get detail from every bank - select bank where pass criteria and reliability | 2.2 Inform customer and make a contract with those banks (Condition 1 day money transfer) | - List of joined bank and Contract document | Marketing staff | 1 month | - 100% complete make contract with those bank - Complete Advertise and inform customer | Budget: | 1.1 & 1.2: 500$ 2.1 & 2.2: 500$ | Consultation process: | 1. Make draft plan and present (for suggestion and commendation)2. Final present and approve3. Proceed the process as the action required plan4. Report the progressive (Weekly)5. Take corrective and preventive action (If any)6. Summarize & report of completing the action7. Proceed the process in usual and...
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...Course Project Epsilon: Portfolio Management Plan Instructor: Stanley Mefford Oct 24, 2012 Table of Contents Introduction 3 Epsilon’s Strategic Plan 3 Strategic Capacity Plan 4 Portfolio Management Process 6 Project Selection Criteria 7 Program Management Plan 8 Quality 9 Scope 10 Internal Teams 10 External Teams 11 Scheduling 11 Conflict Resolution Plan 12 Change Management Plan 13 Resource Utilization 15 Conclusion 16 Resources 17 Introduction Deploying over 40 billion emails annually, Epsilon is ranked as the top database marketing services provider and is the world’s leading multi-channel marketing and technology organization (Palmer, 2012). Epsilon works with over 2,000 global clients that represent industries across many markets including financial services, customer packaged goods, retail, travel and pharmaceutical markets. Some of Epsilon’s service offerings include: database technology, email services, and reporting/analytics. As a leader in the market, an impressive 26 of the Fortune 100 companies trust them to provide marketing services (Epsilon, 2012). Since 2009, Epsilon had been experiencing unprecedented growth. In 2011, Direct Marketing News reported that Epsilon’s 2010 global revenues increased 19% as compared to the previous year and was expected to double its revenues (Gordon & Washkuck, 2011). From the outside, forecasts couldn’t be brighter for the company. Internally, however, it was a different story...
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...Issues in Supply Chain Management Douglas M. Lambert Martha C. Cooper Successful supply chain management requires cross-functional integration and marketing must play a critical role. The challenge is to determine how to successfully accomplish this integration. We present a framework for supply chain management as well as questions for how it might be implemented and questions for future research. Case studies conducted at several companies and involving multiple members of supply chains are used to illustrate the concepts described. © 2000 Elsevier Science Inc. All rights reserved. INTRODUCTION One of the most significant paradigm shifts of modern business management is that individual businesses no longer compete as solely autonomous entities, but rather as supply chains. Business management has entered the era of internetwork competition. Instead of brand versus brand or store versus store, it is now suppliers—brand— store versus suppliers—brand—store, or supply chain Address correspondence to Dr. D. Lambert, Department of Marketing Logistics, The Ohio State University, 506 Fisher Hall, 2100 Neil Avenue, Columbus, OH 43210-1399. E-mail: lambert.119@osu.edu versus supply chain. In this emerging competitive environment, the ultimate success of the single business will depend on management’s ability to integrate the company’s intricate network of business relationships [1–3]. Increasingly, the management of multiple relationships across the supply chain is being...
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...Manarat International University Assignment on : Business Process of TRANSCOM Bangladesh. Subject: MANAGEMENT INFORMATION SYSTEM Course Code: MIS-404 Submitted To: Md. Abdullah Al Mahmud Senior Lecturer Department Of BBA Submitted By: Zubair Ahmed ID: 1026BBA01335 Md. Omar Hamza ID: 1026BBA01375 Md. Masud Rana ID: 1026BBA01423 Mohammudul Hassan ID: 1026BBA01432 Monir Hossain ID: 0925BBA01275 Shishir Hassan ID: 0925BBA01324 Date: 30/ 01/ 2013 TRANSCOM (BD) BUSINESS PROCESS: Introduction: Originated with tea plantation in 1885, TRANSCOM is the one of the largest and fastest growing business houses in the country employing over 10000 people. Not many business houses in Bangladesh can claim a history of continuous business pursuits stretching back over 125 years. Initially tea and jute later became the backbone of the family business. Presently these early industrial ventures have move over to businesses involving high tech manufacturing, international trading and manufacturing, forming strong ties with a host of blue chip multinational companies. In recent years TRANSCOM has emerged as the largest media house in BANGLADESH. Business Processes There are many business processes that happen in TRANSCOM BD LTD. It includes: * Sell product to customer * Manage Finance * Conduct Marketing Activities * Manufacture Product * Order and Supply Product * Manage employees * Maintain Facilities Description of the flow...
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...Task 1 The communication process that applies to advertising and promotion Task 1.1 Communication is contact between two or more parties, giving information. The effective use of advertising and promotion is a fundamental requirement for any business seeking to succeed in the modern business world. Advertising Strategy An advertising strategy is designed to sell a product. It is a one-way form of communication, from company to consumer, geared toward giving consumers the information necessary to make a purchasing decision. Advertisements tell consumers about the product and how to get it. The purpose of advertising is to sell products and to build brand name. Promotional Strategy The promotional strategy is a two-way interaction between company and consumer designed primarily to increase sales, often by attracting new customers. Brand building is a side effect of promotional strategies, but it is not the purpose. Promotional strategies give away something, whether it is free product, money or other awards, as a way to bring in consumers who may not be attracted to the product under normal circumstances. Marketing Communications & Promotion processes deal with overall communication to customers and markets. Marketing Communications processes develop and manage communications to the market, prospective and existing customers. Communications involves both the message and the media. Marketing Communications can develop a message and manage its delivery through a bill...
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...Drip Marketing The ultimate goal in marketing is to become the one and only source your customer sees when they are looking for your type of products and services. When your customer is ready to make their next purchase, or their colleague is looking for a recommendation, you want your name, reputation, and products and services to be top of their mind. A strong and targeted drip marketing campaign will help get you there. Drip marketing is a slow and steady flow of sales materials or advertising directed towards a specific market. Not only is it a powerful way to stay in contact with previous clients, but it’s also an effective way to cultivate new prospects without having to pick up a phone, or knock on a door. The main objective of drip marketing is to create a steady, dynamic growth in your sales revenue. Without it, less desirable bursts of growth, separated by lengthy non-growth periods, could be the result. In a drip marketing campaign, an automated series of personalized marketing activities provides companies with an efficient way of communicating with current and prospective customers. Using postcards, newsletters, e-newsletters, letters, brochures, case histories and white papers, your company can focus on the interests of the customer or prospect and move towards the first, or the next, sale. As a result, your team can avoid the overwhelming job of having to manage multiple follow-up tasks—this leaves your salespeople with more time to spend on highly lucrative...
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...business and therefore to have a reasonable management of brand. They have established a common understanding of what they stands for and therefore have assigned clear brand ownership at top management level [1]. * Emerging brand companies: These companies have not yet fully recognized the importance of brands in success. They are developing a common understanding of their brands. Therefore we can expect them to be a brand-guided company over the next five years. * Brand-agnostic companies: These companies have not indentified the importance of the brands for their success currently, and they do not ready to believe the importance in the next five years. So we can come to a decision that brand-guided companies are the ones who manage their brand well. Brand-guided companies have assigned the brand management as a top level management. Therefore the brand...
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...Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia's technological and design innovations have made its brand one of the most recognized in the world. For more information, visit http://www.nokia.com/about-nokia. General Function Manage the internal and external communications function in Vietnam based in Ho Chi Minh. Co-ordinate and implement all communications activities in country. Reports directly to General Manager, Sales & Marketing, Head of Communications, APAC. Main Responsibility Areas Creates communications plan for the country, key messages, positioning materials, collaterals & media events and executes the plan. Advisor to Nokia Vietnam’s management in topics that have an impact on Nokia’s reputation Creates local materials for locally relevant media activities Localises and distributes international media releases, materials Support in Nokia’s key stakeholder relations (operators, customers, partners, developers, industry associations) Media Relations Develop and implement the full media relations strategy for Nokia in Vietnam Develop and be responsible for all aspects of media coverage. Manage the perceptions of the business by the media and public Acts the spokesperson for Nokia Organise interviews for other approved Nokia spokespeople. Foster strong useful relationships with key media contacts. Select, invite and host media on to Nokia overseas events. Proactively build and maintain...
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...Information Systems is a mixture of software, that marketing software can provide are analyzing, planning, producing, and measuring software. In conclusion- software application and information systems are superior tools for many small and large businesses. Firms benefit by saving time money that otherwise would be spent on traditional labor. In addition, information systems provide all the necessary information to employees in a faster and efficient manner. In general, information systems and software application are used to accomplish the most vital of a business’s financial needs. hardware, communications devices, network, people, and specific tasks. The form of operation is very similar to any other systems, which requires the inputs from users by keying in commands and instructions, scanning and typing. These date information inputs are processed by calculating, reporting, and using technological devices such as computers. In addition to information systems, application software also helps business to process and operate daily tasks more accurately allowing for more advance and secure methods than the more traditional methods used in the past. Software applications provide the user with diverse programs used to operate computers and related devices. For example, spreadsheets, word processors and database management systems fall under software applications. Software applications and information systems are relate to the organizational departments. Examples of...
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...Board of Director *Job description A board of directors legally represents the interests of a corporation's stakeholders. Those stakeholders include stockholders of a publicly held corporation, donors to a nonprofit corporation and/or the communities served by either. As their representatives, the board members have the responsibility of establishing, guiding and assessing the overall direction of the corporation. * Job Specification a job specification is a written statement of educational qualifications, specific qualities, level of experience, physical, emotional, technical and communication skills required to perform a job, responsibilities involved in a job and other unusual sensory demands. It also includes general health, mental health, intelligence, aptitude, memory, judgment, leadership skills, emotional ability, adaptability, flexibility, values and ethics, manners and creativity, etc. Purpose of Job Specification Described on the basis of job description, job specification helps candidates analyze whether are eligible to apply for a particular job vacancy or not. It helps recruiting team of an organization understand what level of qualifications, qualities and set of characteristics should be present in a candidate to make him or her eligible for the job opening. Job Specification gives detailed information about any job including job responsibilities, desired technical and physical skills, conversational ability and much more. It helps in selecting...
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...of Business Management 4(4): 359-366, 2012 ISSN: 2041-8752 © Maxwell Scientific Organization, 2012 Submitted: May 24, 2012 Accepted: June 21, 2012 Published: September 25, 2012 E-Marketing Development in Virtual Market-Space: A Strategic Perspective Hu Ya-Ping Department of Information Management, National Chung Cheng University, No.168, University Rd., Min-Hsiung Chia-Yi, Taiwan Abstract: The Internet gives a much wider choice of products, services and prices from different suppliers and the means to select and purchase items more readily. This article involves a literature reviewed and considers the evolution of the electronic marketing fields to identify a number of fundamental problems. In this article, we identify the relationship between electronic marketing (E-marketing) and virtual market-space and provide a three-stage model for E-marketing development. After discussion, we make a conclusion and suggestion for the future study. Keywords: Electronic marketing, online retail, virtual communication, virtual distribution, virtual transaction INTRODUCTION The Internet represents a tremendous opportunity. That is, it gives a much wider choice of products, services and prices from different suppliers and means to select and purchase items more readily and easily. For traditional marketing, these products and services give the opportunities to expand into new markets, offer new services and compete with large businesses. At the same time, the Internet gives rise to many...
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...UNIT 8: MARKETING IN HOSPITALITY Get assignment help for this unit at assignmenthelpuk@yahoo.com LO1 Understand the concepts of marketing in a services industry context Core concepts: definition of marketing, customer needs, wants and demands, product and services markets, value, customer satisfaction/retention, quality, cost/benefits, efficiency/effectiveness, profitability, the growth of consumerism, strategic/tactical marketing, reasons for growth, marketing as a business philosophy, relationship marketing, changing emphasis of marketing Marketing environment: micro environment of the company; stakeholders eg suppliers, intermediaries, owners, financiers, customers, competitors, local residents, pressure groups; macro environment demographics eg economy, society, ecology, technology, politics, legal, culture; strengths, weaknesses, opportunities and threats (SWOT) analysis; political, economic, social, technical (PEST) analysis; Porter’s competitive forces Consumer markets: central role of the customer, customer culture, models and types of behaviour, consumer orientation (internal and external), competitor orientation, decision process, value chain, value and satisfaction, long-term relationships Market segmentation: principles of segmentation, targeting and positioning, segmentation bases eg geographic, demographic, behavioural, lifecycle stage, income, gender Ethics and social responsibility: sustainability, social audit, public relations, legal and regulatory considerations...
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...and razors, and they have developed super factories in key geographical locations to produce these items. If any organization has unlimited resources and knows the best way to achieve the company goals, they do not worry about possessing the strategic viewpoint. However, limited resources are related to a high level of uncertainty. Since the firm has limited resources, it should identify the best course of action to achieve company goals. This is the reason why an organization should consider the strategy and possess the strategic viewpoint. 2. Strategic planning is defined as the managerial process of formulating and maintaining a strategic fit between the organization’s goals and limited capabilities and the evolving opportunities or threats from the dynamic market environment. The strategic planning process is about designing a right game plan for the firm to build and manage the long-term profitable relationships with customers by creating and maintaining a strategic fit between...
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...of and constantly adjusting the marketing mix using the marketing management process. In today’s hypercompetitive marketplace, when a firm has the right marketing mix chances for success are very good; if the marketing mix is only marginally successful a firm’s future is in doubt. This paper will briefly describe the marketing management process. Next the elements of the marketing mix are described. Along with each element, examples are provided showing how each part of the marketing mix affects the development of an organization’s marketing strategy and tactics. “The marketing management process is the process of (1) planning marketing activities, (2) directing the implementation of the plans, and (3) controlling these plans” (Perreault, Cannon, & McCarthy, 2009, p. 32). Planning activities include setting objectives, evaluating opportunities, creating marketing strategies, preparing marketing plans, and developing a marketing program. Implementing the plan is putting everything into practice. Controlling the marketing plan after implementation includes measuring results, evaluating progress, and adjusting the marketing mix accordingly. Through the marketing management process as part of defining the marketing strategy, a firm defines its marketing mix. When a firm hits on the right combination of the four Ps of the marketing mix, it will enjoy success. The four Ps are “…controllable parameters likely to influence the consumer buying process and decisions” (Constantinides,...
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