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Management Case Studies

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Flight plans

1. Using the four functions as your guide, what challenges would Jeff Bourk face in managing the Branson Airport?
Jeff Bourk needs to face the following challenges:
• Organizing - All the airport related things: negotiating, etc.
• Leading - Cooperation with staff members.
• Planning - Jeff Bourk wants to have around 250 000 passangers a day, but he is facing problems because of Branson City doesn't want to pay $8.24 per passenger.
• Controlling - Monitoring, checking budgets, etc.
Mr Bourk's biggest job is setting the strategy and mission of the airport. 2. Again, using the four functions as your guide, do you think the managerial challenges Jeff Bourk faced when getting the airport up and running are different from what he faces now in actually overseeing the airport’s operation? Explain.
Jeff Bourk will have to face pretty much the same challenges as before: organizing employees to build the airport, running the day to day operations like scheduling employees, maintaining security, dealing with HR issues. Leading will become more important as motivation of airport employees needs to be sustained. 3. What management roles would Jeff Bourk be playing as he (a) negotiates new contracts with potential airlines, (b) works with the airport employees in providing a high level of customer service to arriving and departing passengers, and (c) resolves the contractual issues with the city of Branson? Be specific and explain your choices.
a. negotiate new contracts with potential airlines
Decisional role
b. works with the airport employees in providing a high level of customer service to arriving and departing passengers.
Interpersonal role
c. resolves the contractual issues with the city of Branson
Decisional role 4. What skills would be most important to a manager like Jeff Bourk? Explain your choices.
Human relations skills

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