...Running Head: COCA-COLA AND THE FOUR Coca-Cola and the Four Functions of Management Tiffany Woodward University of Phoenix Abstract: We will be explaining how internal and external factors affect the four functions of management in the Coca-Cola Company. We will be providing specific examples for internal and external factors that affect the company; the factors are as follows: globalization, technology, innovation, diversity, and ethics. Coca-Cola and the Four Functions of Management The Coca-Cola Company is one that we have loved and enjoyed for many years and more to come. The company was established in 1886 by Dr. John Pemberton in Atlanta, Georgia. Today the well-known soda is sold in over 200 countries and is consumed at the rate of more than one billion per day. The four functions of management are planning, organizing, leading, and controlling. Coca-Cola had to do all of these to become the successful, thriving company they are today. Globalization is an external factor that would affect these functions. “Through the late 1990s, under CEO Roberto Goizeta, Coca-Cola pursued a strategy that involved focusing resources on Coke’s megabrands, an unprecedented amount of standardization, and the official dissolution of the boundaries between the U.S. organization and the foreign operations”. (Ghemawat, 2011) Coca-Cola has to recognize how much business that they have around the world and adjust any strategy to keep being successful. In the last few years...
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...------------------------------------------------- BMGT 500 – Principles of Management Management styles & Leadership practices at Coca-Cola. Report submitted to Prof. Chepkilot In partial fulfillment for the award of the degree of MASTER OF BUSINESS ADMINISTRATION (MBA) By Jesse G. Munyua GMB/NE/0645/05/14 Kabarak University Nakuru Town Campus Table of Contents 1.0 Introduction 2 2.0 History of the Company 2 3.0 Mission and Vision 3 4.0 Culture and values 5 5.0 Organizational Design 6 6.0 Organization Structure 8 7.0 Organizational goals 9 8.0 Leadership Style 10 8.1 Core Capabilities 11 9.0 Management Styles 12 9.1 Democratic 12 9.2 Autocratic 13 9.3 Laissez-faire management style 14 9.4 Consultative democratic 14 9.5 Team Work 15 9.6 Employee Engagement 16 10.0 Management Functions of Coca-Cola Company 16 10.1 Planning 16 10.1.1 Strategic Goals 17 10.1.2 Tactic Goals 17 10.1.3 Operational Goals 17 10.1.4 Decision Making 18 10.2 Organizing 18 10.2.1 Departmentalization 19 10.2.2 Work Specialization 20 10.2.3 Delegation and Accountability 20 10.2.4 Resource Allocation 20 10.2.5 Organizing the Human Resources 20 10.3 Leading 21 10.3.1 Motivation 21 10.3.2 Communication 22 10.3.3 Corporate Culture 22 10.4 Controlling 22 10.4.1 Sales Person’s Reporting System 22 10.4.2 Sales Person Evaluating System 23 Reference 24 1.0 Introduction The Coca-Cola Company, a retailer, manufacturer and marketer...
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...Coca Cola Company and The Management Within Joiss Mardianto Kaplan Higher Education Academy Diploma of Hospitality and Tourism Management Intake 9 Introduction To Management Mahum Jafer December 14 , 2012 ] Abstract This thesis consisted of brief report about Coca Cola Company introduction, including the history of the company and the products it is selling and the management system within the company. This report explores the role of recruitment & selection process of the organization. This report provides a defined role of other departments inthis process, role played by Head Office in this process, internal & external support of different departments in this process. There is provides brief explanations of the company strength in competing with the other competitors and the weakness within the company itself. Table of Contents Abstract ………………………………………………………………………………..... 2 Table of Contents ……………………………………………………………………… 3 Introduction …………………………………………………………………………….. 4 Coca Cola Mission and Vision ……………………………………………………….. 5 Environmental Factors ……………………………………………………………….. . 6 Major Factors …………………………………………………………………………… 7 Management Functions in Coca Cola ……………………………………………….. 8 A. Planning and Strategizing …………………………………………………...... 8 B. Organizing ……………………………………………………………………..... 9 C. Leading ……………………………………………………………………….... 10 D. Controlling ……………………………………………………………………… 11 Conclusion ………………………………………………………………………………...
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...Introduction Coca-Cola is a brand that is in almost every household in the world and some point in time be it an icy cold drink, or one of their other products they strive not only to make profits but to be seen as a leader in diversity. This paper will show you some of the reasons that Coca-Cola has indeed done both make huge profits, and became a leader in diversity by using Globalization, technology, innovation, diversity, and ethics to become one of the largest companies in the world. Internal and external factors, and how they affect the four functions of management (planning, organizing, leading, and controlling). There are several internal and external factors to consider as Coca-Cola continues to produce and achieve its successes and its effects on the functionality of the company. Serving as one of the biggest soft drink manufacturers in the world, Coca-Cola has to consider many factors to continue to be one of the biggest household name brands today. Internal Factors Coca-Cola’s managerial functions are essential to the company’s continued success. The different layers of management must plan the daily production routines and organize the many different new or last-minute tasks for the employees to accomplish. The different layers of management need to have a good sense leadership and control their perspective areas in case of any conflicts, misunderstandings, or hic-ups that may arise from within. Sample situations and techniques to resolve these situations...
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...The Coca Cola organization has many different internal and external factors that would affect the four functions of management. Internally, Coca Cola could have a lack of competent employees who could jeopardize the functions. When employees are not up to speed on what the company goals and visions are, this could internally harm the planning, organizing, leading controlling functions. If there is a lack of company funds to back the initial plan or goal, this also would affect the functions. On a more positive note, if company morale remains very high, the four functions are going to flow a lot smoother with everyone on board to achieve the organizations goal or vision. Internally the priorities of the Coca Cola Company will also influence the four functions. If being environmentally safe is at the top of the priority list, then costs to make sure the ink on the products is safe for the environment would not be compromised in the planning process. External factors that could have an effect on the Coca Cola Company could be the environment, or the current economic state of the country Coca Cola is operating, or selling to. If environmental activists were to find that the plastic used on two liter bottles of the cola was causing harm to the environment, this would very much affect the functions, planning in particular. Perhaps the current economic conditions of the country Coca Cola was operating were to be very poor, then an ad campaign to promote the product showing luxury...
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...How Coca-cola hrm activities can help organization... HRM Activities: A case study of the Coca-Cola Company Human resource management (HRM) involves the management of employees in an organization. It involved various activities which comprises of recruitment and selection, training and development, rewarding and appraisal, motivation, directing, and controlling employees (Eslami N & Nakhaie H., 2011). HRM can also be referred to as the framework of philosophies, procedures, policies and practices used in the management of the existing relationship between employers and employees (Wilton, 2010). The five broad categories as discussed by Wilton (2010) include: a) Resourcing- The activities here comprises of HR planning where the HR manager must match the organization’s demand and the workforce supply. Recruitment, selection, induction, employment contracts management, talent management, and succession planning are all part HRM resourcing functions. b) Performance- This involved management of individual or group performance, and how the employees contribute to the organizational goal. The activities here included performance appraisals and goal-setting. c) Reward-The function involves designing and executing a reward system that covers individuals. It may be financial or non-financial. d) Learning and development- The function involves identification of an organization, individual and team requirements. The HR manager then designs and implements a training...
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...(1997-10-13) "WHERE COKE GOES FROM HERE". b) Hiebig, Roman G, 2003 The Successful Marketing Plan c) Pendergrast, Mark 2nd edition, 1994 “For God, Country and Coca-Cola” 5. Preliminary analysis of leadership and Organizational behavior concept: Coca-Cola launched “Project Kansas” which was their secret mission to reformulate Coke. This blunder was overseen by key Coca Cola executives CEO, Roberto Goizueta, Ike Herbert, chief marketing officer and Sergio Zyman, senior VP-Marketing (Pendergrast, 1994). They uses the matrix departmentation concept where they utilize the both the functional and divisional departmentation concept. Using the functional structure Coca Cola’s teams or group are created based on common functions from a bottom-up manner President and CEO, Presidents of research and development, marketing, finance, human resources, and under them managers. They are controlled and coordinated from Coca Cola’s top management level. With the use of the divisional structure within Coca Cola teams are organized in set of divisions. Each of their divisions has its own set of functional units President/CEO then Presidents and under them Vice Presidents the organization’s divisional managers run company operations in a general region of the globe. The functions of each vice president are divided into functions such as human resources, innovation/research and development, marketing, and public affairs and communication (Reuters.com). The organization has two operating groups...
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...organisational structure A Coca-Cola Great Britain case study Page 1: Introduction The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company organises and structures itself in a way that reflects that fact. At the same time, the Company looks to meet the particular needs of regional markets sensitively and its structure also needs to reflect that fact. This Case Study illustrates the way in which the Company has built an organisational structure that is robust and yet also flexible enough to meet these particular requirements. A global and local strategy The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. The Company markets four of the world's top five soft drinks brands: Coca-Cola, Diet Coke, Fanta and Sprite. The success of The Coca-Cola Company revolves around five main factors: 1. A unique and recognised brand - Coca-Cola is among the most recognised trade marks around the globe 2. Quality - consistently offering consumers products of the highest quality 3. Marketing - delivering creative and innovative marketing programmes worldwide 4. Global availability - Coca-Cola products are bottled and distributed worldwide 5. Ongoing innovation - continually providing consumers with new product offerings e.g. Diet Coke (1982), Coca-Cola Vanilla (2002). The illustration shows the worldwide distribution of sales of Coca-Cola products by quantity...
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...Test 1 [pic] Apple Inc. the most famous multinational corporation that designs consumer electronics, computer software, and personal computers in American. Their famous hardware products include Macintosh computers, the iPod, the iPhone and the iPad. These hardware products lead Apple Inc get success and control all the electronic products market. For example from 2007 the first iPhone was sold to now there are over 51 million iphone was sold which mean it control over 16.1% of the cell phone market. When the iPod began sale it pretty easy to sale over 1million iPads and this just take 28 day. Why the apple company can very easy to get success and how can they hold the market. We can from the Michael Porter's Five Forces Model five parts find out the answer. Michael Porter's Five Forces: 1. The bargaining power of suppliers (who can charge higher prices) 2. The bargaining power of customers (who may demand better quality at a lower price) 3. The threat of new entrants into the industry 4. The threat of substitute products or services 5. The rivalry amongst current competitors in the industry (which can lead to price wars, new product development and special offers) Firstly we need talk about the bargaining power of suppliers, for a company the supplier is a very important part because it decides the price and quality of every stuff. So whether the company can get lots of profit or not, it depends on the bargaining power of suppliers. Such as Apple one of the reason...
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...MANAGEMENT PRINCIPLE TERM PAPER "CONTROLLING" The Coca Cola company is one of the biggest manufacturers, distributer and marketers of beverages in the world. Coca cola company started its business in Pakistan by 1953, with the brands coca cola, sprite, fanta. Coca cola offers more than 400 brands in approximately more than 312 countries. There are many plants of Coca Cola Company in pakistan, like karachi, hyderabad, multan, gujranwala, sialkot, faisalabad, rahimyar khan and lahore. The company is facing huge challenge as competitors are making new strategies to defeat the company. There are four management functions of the Coca Cola Company which include planning, organizing, leading and controlling. Controlling is the most crucial function of management. In this function the company evaluates that either they have achieved the goals which they had set before. If the answer is "yes" then the employees and managers are rewarded with bonuses and other ways otherwise if not then the managers have to take action to solve the problem. It is important to keep a control over your company because it helps managers know whether organisational goals are being met and, if they are not being met so what are the reasons. Controlling helps in employee empowerment and it helps to protect the organization and its assets. The Coca Cola Company uses the step process which includes measuring actual performance, comparing it with the set goals or standards and take actions to address any...
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...Coca-Cola Case Study Factors Affecting Management Christopher H. Thompson Texas A&M University Central Texas Instructor: Dr. David Geigle G BK 444.115 – International Business Texas A&M University-Central Texas Summer 2014 Absract There have been and/or are plenty of factors, both internal and external impact the planning function for management within an organization. Regardless of size, age, revenue, product, or service, planning is the most fundamental and important component for management. By no means is the Coca-Cola Company an exception. Arguably, Coca-Cola is the most recognized, most popular, as well as the biggest-selling soft drink in history. Synonymous for Coke, the company produced nearly 550 million servings in 2007 selling other brands such as Sprite, Dasani, Bacardi, Fanta, Minute Maid, and Powerade generating a net operating revenue of $28.9 million. (Isdell, 2007). This paper will examine 4 major internal and external factors that impact managerial planning; globalization, technology, diversity, and ethics. In addition, will explain how managers can use delegation to manage the impact that these factors have on the four functions of management. Brief History It all started back on a regular afternoon, in the year 1886 in Atlanta, Georgia, when a pharmacist named John Pemberton, by curiosity decided to stir up a fragrant, caramel-colored liquid (syrup) and was combined with carbonated water. This drink, named Coca-Cola, was...
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...The Coca-Cola Company The second function of the management process is organization. Management must organize, assign duties or responsibilities, and put the course of action into practice. Managers are responsible to ensure the plan is put into action the important resources while reducing unnecessary expenses. This paper will confer how the Coca-Cola Company uses the organizing function of management relating to physical assets, human resources, and technology. In 1886, John Pemberton, an Atlanta pharmacist, stirred a concoction and carried it to Jacobs’ Pharmacy that was a few doors down. Mixing the concoction at the Pharmacy with carbonated water letting the customers sample the product and the after the sampling the mixture was selling for five cents a glass. The first year average of selling the mixture was nine glasses per day. The mixture was named Coca-cola from Pemberton’s bookkeeper, Frank Robinson, who wrote the name in script and is still written the same way today. Pemberton died in 1888 without knowing the success of the business. Asa Griggs Candler securing the rights to the business in 1891 for a total of $2300 became the company’s first president and took the company to greater heights. Marketing of the new product by giving away free coupons for the new drink was his way of making the product known passing out free calendars and signs to pharmacy’s so the symbol, and the name would get out into the world (The Coca-Cola Company, 2011) . In today’s...
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...Assignment 1: Strategic Management and Strategic Competitiveness 1 Assignment 1: Strategic Management and Strategic Competitiveness Cherise Bacon Dr. Williams BUS 499 - Business Administration Capstone April 16, 2014 Assignment 1: Strategic Management and Strategic Competitiveness 2 Coca Cola declares that their company serves as the standard against which we weigh our actions and decisions. * To refresh the world * To inspire moments of optimism and happiness * To increase value and make a difference Coca Cola vision serves as the framework for our roadmap and guides every aspect of their business by describing what the need to accomplish in order to continue achieving sustainable, quality growth. People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands the antipate and satisfy people’s desires and needs. Partners: Nurture a winning network of customers and suppliers together to create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to share owners while being mindful of their overall responsibilities. Productivity: Be highly effective, lean and fast organization. (By Coca-Cola company). Assignment 1: Strategic Management and Strategic Competitiveness...
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...ABSTRACT The dynamic role of management functions in Coca-Cola Beverage Limited planning &organizing process has been highly emphasized. This department has been identified asthe means through which the rapid industrialization and other developmental goals of theorganization can be achieved. This report explores the role of recruitment & selection process of the organization. This report provides a defined role of other departments inthis process, role played by Head Office in this process, internal & external support of different departments in this process. The findings about Coca- Cola’s strengths,weekness, opportunity and strengths. PART 1: 1: INTRODUCTION The focus of this report is basically to analyze the different management functions atCoca cola beverages Pakistan limited Karachi. These functions include planning,organizing, leading and controlling. 1.1: HISTORY International: Coca-Cola laid the foundation of the beverage industry when it was formed in May 1886in Atlanta. However it was not until 1895 that the idea of selling coke in bottles wasintroduced. With the passage of time Coca-Cola gained popularity and its product beganto get recognized internationally. Thus from its mere beginning in 1886 Coca-Cola hasnow been transformed into a strong multinational with its product being currentlyrecognized all over the world. Coca-Cola, in fact, has now become one of the mostfamous and widely consumed brands in the world. It has not only established...
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...International Operations Management Of Coca Cola Business Essay The soft drink industry in India has two major players, Pepsi and Coke. Besides these there are some local players at different market, operating with different market share. But they are not a big threat to the market share of either Pepsi or Coke. However as of now the two big names in cola industry are only two top U.S. players Pepsi and Coke and the fight for acquiring the market is always going between these two players and the Cola industry has along seen a COLD WAR between these two players to acquire the market share. That means one company gains at the cost of the other. One of the main characteristics of the Cola industry is the absence of loyalty and it is consumed mainly on impulse. The CSD (Carbonated Soft Drinks) industry mainly Coca cola has channel through which it reaches the end consumer. They are Production --- Plant Warehouse --- Depot Warehouse --- Distribution Warehouse --- Retail Stock --- Retail Shelf --- Consumer The main reasons behind its business growth and business success are the quality product that they sale to their consumers. So, quality remains key priority for the success of the soft drink industry. Hence, Operation management is very important function of organization and quality management is key aspect of it. The report in hand is the assessment of international operations management of Coca-Cola. The report is structured essentially into five parts. In the...
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