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Management Test Information

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MGNT 4010
BUSINESS POLICY AND STRATEGY
2014-2015 First Term Section A: Tuesday 10:30 - 13:15 WMY 408
Section G: Tuesday 14:30 - 17:15 YIA LT8

Instructor: Professor Daphne YIU
Office: Cheng Yu Tung Building 808
Office Hours: Electronic: any time via email
Physical: only by appointment
Phone: 3943 7789
Email: dyiu@cuhk.edu.hk
TA: Cathy Tian (Email: xiaocong@baf.cuhk.edu.hk)

Course Overview and Objectives

This course is about the creation and maintenance of a long-term vision for the firm and formulating and implementing competitive strategy in accordance with that vision. As the capstone course in the undergraduate business curriculum, this course builds on functional business areas such as marketing, accounting, finance, and management information systems. What sets this course apart from the other more functional courses is that we will take the perspective of the general manager and integrate functional knowledge into our understanding of the firm as a whole while seeking to establish a strong competitive position. To understand how a firm can develop its strategic position, we will study many contemporary strategic management theories and issues. These theories and concepts will provide you with the tools necessary to conceptualize a firm’s competitive environment and resources, as well as to formulate strategic recommendations to enhance the strategic competitiveness of a firm. In this course, we will use real business cases and examples to apply the concepts and tools presented. Given that a real business environment does not generally pose clear questions or answers, there are no right or wrong solutions to the cases which we will undertake to analyze. Therefore, the most important aspect of this course is the quality of your thought processes and the quality of your questions and answers. Also important is your ability to

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