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Managerial Accounting in Aviation

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Submitted By clintcary
Words 586
Pages 3
Clint Cary
Professor: Hayes
AVSC 3320
August 31, 2015
Managerial Accounting in Aviation One of JetBlue’s goals in 2010 and 2011, according to the form 10 – K was to become “the Americas’ favorite airline”. JetBlue believes that they can reach this goal by continuing to provide superior customer service in delivering their experience while maintaining financial strength. The customer service experience can be delivered by JetBlue’s crewmembers, but their ability to maintain financial strength relies upon their managerial accounting of their airline. Customer service is very important to JetBlue, but if they spend all of the resources on just customer service they would fail as an airline. For JetBlue to maintain financial strength they need to balance the value of their customer service with what they can actually spend on customer service. Every customer that flies with JetBlue cannot be treated with endless meals, and never-ending service. JetBlue’s balance of high quality service/product and their focus on operating costs is what it takes to maintain financial strength. Another one of JetBlue’s goals in 2010 and 2011 was to use fuel hedging. Fuel hedging allowed JetBlue to provide itself with protection against increases in fuel prices by entering into a variety of crude oil contracts, as well as jet fuel swap agreement to save money on rising fuel costs. One of JetBlue’s goals mentioned in the text was to be diligent in their liquidity. By managing their capital expenditures to accommodate a sustainable growth plan is the way they plan diligent in liquidity. JetBlue leases most of their aircraft. Having the ability to turn their assets into cash is how much liquidity they have, by leasing their aircraft to own and other assets correctly they are able to turn those owned assets into cash quickly, if need be, or contact Airbus about their leasing

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