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Managerial Communication: Mgmt 500 Project

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Turning to Social Media?
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Managerial Communication: MGMT 500
Bonnie Adams
Keller Graduate School of Management
August 24, 2014

Executive Summary Social Media has become of the most effective, efficient and great part in today’s society. It is a great tool in branding your business and became one of the efficient ways in figuring out your company’s target audience. Stone Goose Creek Company can benefit through the use of going through the use of the various social media platforms available. Entail in this proposal are the key elements on why Stone Creek Company should take this implementation. This could lead the company to more generated revenue, profits, new customers, brand awareness, and can help open doors to new opportunities. What are the types of Social Media available?
There are many types of social media platforms. Such as videos, blogs, pictures, and texts. Some of the most popular social media companies that is popularly use are Instagram, Facebook, Vine, and Twitter. The best approach for Stone Creek Company would be Facebook and Twitter.

“The best part about social media marketing is that it can be deployed without spending millions. If businesses handle it on their own, it costs nothing but the time of the person doing the updates” (Hendricks, 2014). The only thing when it comes to maintain and keeping up with these type of social media profile, hiring a social media manager to keep this in order will be beneficial. This will help cut down marketing costs as other forms of advertising wouldn’t be much needed as social media advertising.

Facebook
“Over a billion people use Facebook to connect. Based on their location, age and more, we can introduce you to the people who’ll love your business. Reach people where they’re engaged. Facebook is on 3 of every 4 smartphones, 1 and more than half of people on Facebook visit

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