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Managing Commitment-Based Organizations in Competitive Environments

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MANAGING COMMITMENT-BASED ORGANIZATIONS
IN
COMPETITIVE ENVIRONMENTS

V. Aruldas, P. Zachariah, S. Awale

Commitment-based organizations (organizations with a strong commitment to help individuals, groups or communities as a labour of love) are typically found in areas of need – working with street children, the homeless, healthcare for the poor, battered women, etc.

Some of these areas of need have, over time, attracted other providers who see a business opportunity, resulting in a competitive setting.

In India, the church-owned hospitals are an example of commitment–based organizations facing a competitive situation. Most church-owned hospitals in the country when there was little private or government healthcare, with a strong commitment to provide health care to the poor. Over the years, the number of healthcare providers has increased, the technology of healthcare provision has changed, funding for care of the poor is no longer easily available, and the founders of the hospitals have handed over leadership to the next generation.

Managing such commitment-based organizations in this changed environment is a challenging task. A case-based study of 6 Indian church-owned hospitals was undertaken to understand how this challenge can be addressed.

The findings suggest that such organizations need to have three primary areas of management focus: a) managing the operations b) managing the environment, and c) managing the ideology.

Managing the operations refers to day-to-day functioning of the organization. Managing the environment includes dealing with strategic issues. Managing the ideology refers to keeping people committed to the core purpose of the organization.

The better-performing hospitals paid serious attention to all the three. Their ability to do this was determined by the quality of governance.

Another important

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