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Managing Environmental Issues

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Managing Environmental Issues Simulation
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Managing Environmental Issues Simulation
The relationship between the stakeholders in Week 4’s environmental issues simulation needs to equally considered and environmental justice must be applied to protect the indigenous peoples as well as the environment. The stakeholders must choose the best path forward on the project that will be beneficial to all parties involved and not just produce the most profits.
Managing Environmental Issues: Simulation Background

The Environmental Issues Simulation assesses the activities of the pharmaceutical company Colney and Pitts as they plan to expand new operations in Kenya that will hopefully assist them in developing drugs to treat prostate cancer. The company is a US firm based in California and will be dealing with the government of Kenya as well as the native Kikuyu people. Colney and Pitts anticipates gathering a rare plant named Pygeum from the tribal lands of the Kikuyu people to study its properties that have been used for generations in treating various medical issues of older tribal males. The simulation states that the company will be investing $250,000 into their research into the viability of using the Pygeum plant in their modern pharmaceutical products. The company projects its earnings from this new drug to be around $220 million a year. As a precaution, the International Center for Ethno Botanical Research will be monitoring the company’s project to protect the tribal land, Kikuyu people and the plant species from damage that may be irreversible.

Simulation Stakeholders
The key stakeholders of this simulation who will be impacted by the company’s expansion project are the Colney and Pitts shareholders, the Kikuyu people and the government of Kenya. The shareholders have the potential to profit immensely from this project if the development of the new drug proves to be successful. The native Kikuyu people may be the most impacted as stakeholders since it is their local habitat that could be changed from the efforts of this project to gather the Pygeum plants. Another stakeholder that could be affected by this project is the Kenyan Agro Forestry Research Department which is tasked to protect the environments that exist within the borders of Kenya. The International Center for Ethno Botanical Research is a nonprofit organization that has the mission to maintain environmental integrity and preserve indigenous lifestyles. The final stakeholder involved in this project simulation is the ultimate end users of the cancer-treating drug since their very lives may depend on the success or failure of this endeavor. One of the biggest challenges of this project will be how to address the best interests of all stakeholders and ensure that it is mutually beneficial for all parties involved.
Budgeting Investments to accommodate all Stakeholders
The $250,000 investment by the company needs to be properly budgeted in order to benefit each of the stakeholders while pursuing the primary mission of the project successfully. The company projects a large profit from this project and needs to provide education and support to the other stakeholder parties in the project’s operational timeline. The International Center for Ethno Botanical Research should receive a portion of these profits to enable them to adequately monitor the wellbeing of the local environmental conditions. The Kenyan government and the Kikuyu tribal people must be compensated for the disruption to their lives by giving them land leases and royalties from the profits for the extraction of raw materials from their lands. An equitable and fair distribution of the budgeted $250,000 will allow each stakeholder to maintain a positive interest in the overall project. The company must ensure that the Kikuyu people receive the education and information to understand the risks of this project so that they can make the best choice for their futures.
Ensuring Environmental Justice for All
According to the US Environmental Protection Agency, environmental justice is defined as “the fair treatment and meaningful involvement of all people regardless of race, color, national origin, or income with respect to the development, implementation, and enforcement of environmental laws, regulations, and policies”. (EPA.gov). When considering any of the courses of action to propose to the council to decide upon, all parties involved must adhere to the same code of ethics to ensure that environmental justice is maintained throughout the project’s timeline.
The company must pledge to cause no harm to the Kikuyu people or to their environment. The Kenyan government must exercise some degree of power in order to control the operations of the foreign contractors as they work in the lands where the Pygeum plants are found. The International Center for Ethno Botanical Research is tasked with the monitoring of actions that may lead to degradation of the environment and also be the advocate to correct issues as they arise. All parties involved have the responsibility and accountability to the Kikuyu people’s best interests as well as to the preservation of the Pygeum plants sustainability.
Conclusion
The Environmental Issues Simulation demonstrates the importance of stakeholders and their individual interests within the international business deals to harvest the Pygeum plants. The cultural differences between the indigenous Kikuyu people, government officials of the country and the businesses involved are vast which makes it a challenge in achieving agreements that will benefit all parties equally. Creating an equitable budget that will meet the needs and expectations of each stakeholder involved is essential to the success of the project. Protecting the environment with as little disruption to the tribes’ lifestyles should be the metrics for success rather than the profits realized from the project’s timeline. The recommendations on how the council should budget the invested funds will hopefully benefit all parties without destroying the status of the Kikuyu people and their environment. The company will reap the profits from this project which will please the shareholders and the agencies that will oversee the project’s milestones will be funded to provide a robust program to monitor the status of all parties involved.
This proposal will benefit the Kikuyu community while maintaining the preservation and sustainability of the Pygeum plant. By educating the tribal people about the ongoing steps of the project, the company will be investing in the community’s future and will help their council elders make the choices that will be in their best interests. In order to avoid conflicts between the stakeholders, cultural awareness will be key to resolving issues that may arise and enable all parties to work closely together to achieve the best results of the mission.

References
PWC. Managing our environmental impacts. Research retrieved from: http://www.pwc.co.uk/who-we-are/corporate-sustainability/environment.html
ScienceDirect. Science of The Total Environment (2004). Retrieved from: http://www.sciencedirect.com/science/article/pii/S0048969704003547
U.S. Environmental Protection Agency. Definition retrieved from: http://www3.epa.gov/environmentaljustice/.

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