Premium Essay

Managing Services

In: Business and Management

Submitted By suhaanya
Words 3394
Pages 14
Contents Assignment question 2 Introduction 3 Question 1 4
Question 2 7 Total product concept 7 Price 8
In Malaysia: 8 Quality of product 9
Place 11
Packaging 13
Delivery and warranty services 13 Question 3 14
Situational Factors 14 References 16

Assignment question
Choose ONE (1) of the following items (presented in bulleted points) and answer ALL the THREE questions below: * A popular brand of cosmetic product * An international car brand * A popular branded clothing line

1. Base on the product of your choice, discuss and describe the following: * Market segmentation * Target market * Product positioning
.
2. For your selected product, identify and discuss a complete picture of the benefits consumer seeks based on different market segments in any TWO countries and experiences in the terms of the total product concept. Your discussion may also include the following: * Price * Quality of product * Promotion * Place * Packaging * Delivery and warranty services 3. Discuss the factors that influencing buyer behavior towards the product that chosen. Please provide one internal and one external factor.

Introduction

This paperwork would like to describe about market segmentation, targeting and positioning of the product that chosen. Also need to determine a complete picture of the benefits consumer seeks based on different market segments in different countries and experiences in the terms of the total product concept.
I’ve chosen MAC cosmetic product to analyze the factors that contain and how does the brand recognize, describe and discuss with the major behavioral concepts that lie at the foundation of consumer behavior.
M·A·C Cosmetics, Makeup Artist Cosmetics, was founded in Toronto, Ontario, Canada by Frank Toskan and Frank Angelo in 1984. The first U.S M·A·C

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