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Managing Strategy

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Submitted By shanshanshanl
Words 6930
Pages 28
Contents Page

Purpose 4

1. External Analysis 5 2.1 Industry Life Cycle............................................................5 2.2 Market Analysis....................................................................6 2.3 PESTEL.................................................................................7 2.4 Porters 5 Force ....................................................................8

2. Internal Analysis 9 2.1 Microsoft Competency Framework....................................9 2.2 Microsoft VRIN Framework.................................................10 2.3 Microsoft Strengths and Weaknesses ..............................10 2.4 Nokia Competency Framework...........................................11 2.5 Nokia VRIN Framework........................................................12 2.6 Nokia Strengths and Weaknesses......................................12

3. Issues and Challenges 13
3.1 Microsoft’s Issues................................................................13
3.2 Nokia’s Issues......................................................................13

4. Underlying Logic and Strategic Direction 14
4.1 Underlying Logic..................................................................14

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