Premium Essay

Managment Information System

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Submitted By shooomi
Words 8954
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Sunday, October 21, 2012
Starbucks Coffee and Information Technology

Starbucks Coffee
Food Manufacturer
• The idea of the siren used in the Starbucks logo originates from Herman Mellville’s Moby Dick
• She is designed to mesmerize the coffee drinkers; to “lure them to the cup”
• A slightly different logo was created for each coffee, and appeared beside it on the menu board as well as on the package of the coffee.

Mission Statement
Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
Here are the principles of how we live that every day:
Our Coffee
It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done.
Our Partners
We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard.
Our Customers
When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers – even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about human connection.
Our Stores
When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment at the speed of life – sometimes slow and savored, sometimes faster. Always full of humanity.
Our Neighborhood
Every store is part of a community, and we take our responsibility to be good neighbors seriously. We want to be invited in wherever we do business. We can be a force

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