Premium Essay

Manchester United at Glance

In:

Submitted By manutd2014
Words 306
Pages 2
After the takeover of Malcom Glazer, ManUtd tried to extend its international competitiveness. Indeed, it started a sponsorship with Nike. ManUtd had also a new shirt sponsors MandUtd, AIG, which makes it have the largest sponsorship deal and replaces the previous deal with Vodafone. We can note that the new sponsor is no longer a British company but an American one.
Furthermore, ManUtd made a secondary business line, mostly financial, where it provides mortgage, loan, credit card, insurance but also lotteries or cinema for all their fans. This business permits to generate a new source of income but also to promote the team and to be more present in the life of the fans all around the world.
Thus, these sponsorships give an international image to ManUtd and permit to affirm its presence and popularity at the international scale.
Malcom Glazer managed to create more than a football club with his takeover. He created a real brand in order to be on all the boards.

Question 2
Discuss and explain how the different alliances can increase the competitiveness of ManUtd.

The competitiveness of ManUtd can increase thanks to alliances. The collaboration with Vodafone would have had generate £36 millions but the alliance ended in 2005. Vodafone also provided a wap-service for ManUtd, which permits to the fans to follow matches and new of the club online. It was a good service because it permitted to be closer to the fans at any moment.
Therefore, ManUtd began a new alliance with AIG as its new shirt sponsors. This new deal is supposed to generate $14,1 million a year during four years.
Also, the actual thirteen years-deal with Nike has to generate $527 million and advantages to
ManUtd. Indeed, Nike will pay the team a fixed fee for merchandise rights to its kit.

Similar Documents

Free Essay

Football Fans

...Football fans The person who thinks, talks about and is oriented towards sports even when [the fan] is not actually observing, or reading, or listening to an account of a specific sports event.(Spinrad ,1981) A fan is a person who is passionately devoted to something such as a sports-team, band or entertainer. Fans of a sport or thing constitute a fan-base or fandom (Wiki-Answers). Most of us enjoys going to sporting events and no matter what the event is, there are excitements associated with these events and more so thinking that our team will win and if they win we go home happily and if it loses we get somehow upset or sad. Despite all this, we have different categories of sports fan in our societies and everyone who follows sports falls in one of these categories. The categories include: Diehard fans - no matter how the team that they are supporting does, they will always support it and won’t miss any game or news at all about their team. They knows every player on the roster, position they play, and uniform number. Casual fans – these are averaged or below average followers of their team. They stick and follow their teams, but not to the extent of following every game. Mostly they know a few star players. Fair-weather fans – these are the one that follow and cheer for their teams only when they become successful. They have no loyalty to their teams when they are in down period experience. The Pessimist - They talk only during commercial breaks. Pessimist might...

Words: 871 - Pages: 4

Free Essay

Business

...Science Money Video Coffee Break Travel Fashion Finder Football Transfer News Cricket F1 Boxing Tennis Rugby Union Rugby League Golf Racing More Sports Fantasy Football Headlines Login DailyMail Tuesday, Aug 12th 2014 4PM 12°C 7PM 11°C 5-Day Forecast SuperBale! Bulked-up Real Madrid star eyes more glory ahead of his homecoming at Cardiff, the city where it all began 25 years ago LONDON, ENGLAND - JANUARY 19: Samuel Eto'o of Chelsea celebrates after scoring his team's third goal and completing his hat trick during the Barclays Premier League match between Chelsea and Manchester United at Stamford Bridge on January 19, 2014 in London, England. (Photo by Mike Hewitt/Getty Images)Liverpool consider shock swoop for former Chelsea star Eto'o as Rodgers looks to bolster striking options REVEALED: Find out who is the Premier League's most popular player when it comes down to shirt sales Man United BAN supporters from bringing in iPads and tablets into Old Trafford ahead of the new season FA facing new Wembley low with just 10,000 tickets sold for Norway friendly Khedira is NOT for sale: Ancelotti insists midfielder is going nowhere as Arsenal and Co are dealt transfer blow Drogba could miss the start of the season after picking up ankle injury Football - Tottenham Hotspur v FC Schalke 04 - Pre Season Friendly - White Hart Lane - 14/15 - 9/8/14 Tottenham Hotspur manager Mauricio Pochettino Mandatory Credit: Action Images / Jed Leicester EDITORIAL USE ONLY.You...

Words: 8604 - Pages: 35

Premium Essay

Air Asiqa

...AIR ASIA AIRLINES COMPANY COMPANY BACKGROUND Air Asia Berhad is an established in 1993 with commenced operations in 1996. In 2001, Tune Air Sdn Bhd Tony Fernandes’s company purchased this airline from DRB-Hicom. Air Asia never look back after that. Air Asia’s first and main base is the Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport, while its secondary hubs are at Kota Kinabalu International Airport, Senai International Airport and Penang International Airport. Air Asia is well known as Malaysian low cost airline and even Asia’s largest low fare, no frills airline. The airlines claims ‘No Admin Fee’, but has some fees for services which are free on other airlines. Air Asia slogan is ‘Now Everyone Can Fly’. Being the home of Air Asia, the LCCT is the budget terminal in KLIA, opened on 23 March 2006. LCCT is said to be carried about 10 million passengers a year. The Air Asia subsidiaries are the likes of Thai Air Asia, Indonesia Air Asia, Viet Jet Air Asia and Air Asia Red Tix. Meanwhile, Air Asia associate companies are Air Asia X, Tune Hotel and Tune Money. MISSION AND VISION OF AIR ASIA Vision To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. Mission To be the best company to work for whereby employees are treated as part of a big family Create a globally recognized ASEAN brand To attain the lowest cost so that everyone can fly with Air Asia ...

Words: 1571 - Pages: 7

Free Essay

An Introduction to Football Tactics Playmaker

...Tactical Visions An Introduction to Football Tactics playmaker 2 Tactical Visions Tactical Visions Football Manager 2010 sees a seismic shift in the way tactics are approached from the human perspective, seeking to replace ‘slider think’ with football speak. The focus is no longer on finding the correct settings to master the simulation, but on understanding how to create a coherent tactic using proper football terminology. The best way to understand the new tactical system is to look at what the real tacticians do. The aim of this article is not to tell you how to play, or which system is best, but to provide a solid platform on which to build your own ideas. If you’ve read books such as Jonathon Wilson’s ‘Inverting the Pyramid’ then hopefully this serves as a handy reminder. If not, then hopefully this will give you some ideas how to put your tactics together. You might agree with some points and disagree with others – in which case I have done my job, because you are thinking about football and not computer games. Beginnings As an Englishman I am obliged to stipulate three things. 1. We weren’t the first people to think of kicking a ball around. 2. We were the first to have a hissy-fit about rules and threaten to take our ball away, thus creating the modern version of the sport played worldwide. 3. We don’t understand how our own creation works and our tactics have the subtlety and sophistication of a herd of stampeding elephants with toothache. Which is pretty...

Words: 5722 - Pages: 23

Premium Essay

“Aging Europe and the Looming Pension Crisis.”

...“Aging Europe and the looming pension crisis.” 1. Why have governments tended to avoid the problem of pension reform? Why is it harder to avoid the problem in the 21st century? How the demographic changes have created problems for pensions? Governments are worried about the sustainability of current pension schemes as changes in demographics are indicating that these schemes will not be able to sustain themselves in a few years time. Fertility rates heavily increased in the post World War II period (1960 a representative year) and decreased subsequently, creating the “baby boom”, which has been an important factor in the 21st century population aging. Current fertility rates are experiencing historic lows; at an European Union (EU ) average 1.58 live births per woman, it is significantly below the level needed to replace the population (2.1) . Such changes have significantly increased the average percentage of EU population aged 65 and over, from 9.6% in 1960 to 16% in 2010, which is expected to increase to 22.6% by 2030 . This statistic shows that increasingly more people will have to be supported by government pensions. In the EU the average life expectancy at birth has risen by 10 years over the last 50 years , which means that pension schemes have to support each member increasingly longer than before. The average old age dependency ratio (OADR) in the EU, which measures the amount of elderly people for every 100 people of working age, has increased from 15% in 1960...

Words: 3299 - Pages: 14

Free Essay

Empto

...Jack in Newcastle: Last season we almost got relegated. This season by January we were safe without spending a single penny. Pardew is fighting a losing battle against an Newcastle board with no ambition. Our star player out and two loan signings is not good enough. Feel for Alan. 17:41: Chelsea 0-0 Sunderland Willian started off playing quite deep, but he's working his magic in the final third a bit more now and he cuts inside a challenge before rifling a shot across Vito Mannone which the Sunderland keeper is equal to. 17:39: Manager reaction- West Ham 0-1 Crystal Palace Sam Allardyce West Ham manager Sam Allardyce: "It was stupid penalty conceded by Pablo Armero for the winning goal. Setting out your plans is all very well, but you cannot make allowances for that. "He didn't need to make that challenge and Crystal Palace are set out to take advantage when you make a mistake like that. We put every effort in but could not put the ball into the back of the net. "We had to take chances when they came our way and in that department we failed miserably today. "There was no more unhappiness from that fans than I had at Blackburn, Newcastle or Bolton. If you don't win fans don't like it, especially at home." Text us on 81111 Should Eden Hazard be in with a shout for the PFA young player of the year award? Tom Fulton: Remember Hazard is still available to win the young player award next year as you have to be 23 at the start of the season. Think a few...

Words: 18685 - Pages: 75

Premium Essay

Books

...Cruise Operations Management, 2006, 178 pages, Philip Gibson, 0750678356, 9780750678353, Elsevier, 2006 DOWNLOAD http://bit.ly/1imfdkL http://www.amazon.com/s/?url=search-alias=stripbooks&field-keywords=Cruise+Operations+Management Cruise Operations Management provides a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues providing a practical guide for both students and professionals alike. A user-friendly and practical guide it discusses issues such as:· The history and image of cruising· How to design a cruise and itinerary planning· Roles and responsibilities on a cruise ship· Customer service systems and passenger profiles· Managing food and drink operations onboard· Health, safety and security Cruise Operations Management presents a range of contextualised facts illustrated by a number of case studies that encourage the reader to examine the often complex circumstances that surround problems or events associated to cruise operations. The case studies are contemporary and are constructed from first hand research with a number of international cruise companies providing a real world insight into this industry. Each case study is followed by questions that are intended to illuminate issues and stimulate discussion. The structure of the book is designed so the reader can either build knowledge...

Words: 4650 - Pages: 19

Free Essay

Factors That Affects the Study Habits of Bachelor of Science in Information Technology Students of Neust

...IGOROTS * Home * IGOROT SONGS * IGOROT DANCE * IGOROT TRADITIONS * MONEY ON THE MOUNTAIN IGOROT TRADITIONS IGOROT TRADITIONS When we talk about Igorot identity and culture, we also have to consider the time. My point is that: what I am going to share in this article concerning the Igorot culture might not be the same practiced by the Igorots of today. It has made variations by the passing of time, which is also normally happening to many other cultures, but the main core of respect and reverence to ancestors and to those who had just passed is still there. The Igorot culture that I like to share is about our practices and beliefs during the "time of Death". Death is part of the cycle of life. Igorots practice this part of life cycle with a great meaning and importance. Before the advent of Christianity in the Igorotlandia, the Igorots or the people of the Cordilleran region in the Philippines were animist or pagans. Our reverence or the importance of giving honor to our ancestors is a part of our daily activities. We consider our ancestors still to be with us, only that they exist in another world or dimension. Whenever we have some special feasts (e.g., occasions during death, wedding, family gathering, etc.), when we undertake something special (like going somewhere to look for a job or during thanksgiving), we perform some special offer. We call this "Menpalti/ Menkanyaw", an act of butchering and offering animals. During these times we call them...

Words: 53758 - Pages: 216

Premium Essay

Why Collabration Take Place Between Mas and Airasia

...MALAYSIA AIRLINES SYSTEM AND AIRASIA AIRLINES COLLABORATION TAKES PLACE. TABLE OF CONTENTS QUESTIONS 1:- Analyze the current situation facing MAS and AIRASIA using the internal and external strategic environmental analysis model. Discuss what aspects and why did their collaboration take place? INTRODUCTION Various industries, specifically in airline business are attempting to improve their services to draw new passengers and travellers and to retain old passengers and travellers, and this objective is part of their business as well as their marketing model. In order to adjust with the stiff competition in the airlines business, airlines industries tend to come up with various businesses models and model to be competitive. Additionally, because of increasing competition among substitute industries, firms like AIRASIA, AIRASIA X and MAS. Airlines adopt strategic model to marketing and expend their market reach as well give better and satisfying service delivery to their target market. To sustain the market position as well as advantage business market model to management and marketing are being developed and utilized. MAS, AirAsia share swap not a win-win deal From its inception, it has not been plain sailing for the planned share swap between two of the country's most bitter airline rivals — Malaysia Airlines (MAS) and AirAsia — given the many issues involved...

Words: 3087 - Pages: 13

Premium Essay

Mythology

...MYTHOLOGY IN MODERN SOCIETY [pic]    [pic]    [pic] |Mythology is everywhere! Daily you run across instances of words, city names, companies, | |literary allusions - and even planets and constellations - that take their name or borrow | |their theme from myths. Because of your many requests, I've provided a couple of thousand | |excellent examples to help you get started in your research. Remember, you're surrounded | |by mythology in today's society, whether you realize it or not!  | Mythological Influence on Modern... |[pic]Companies & Groups |[pic]Planets & Constellations | |[pic]  Words & Expressions |[pic]Literary & Pop Culture | [pic]American Cities Named From Mythology [pic] COMPANIES & GROUPS |Mythology is everywhere! There are hundreds of companies, groups and corporations that take their name, logo or theme from ancient mythology. | |I've provided a variety of examples to help you in starting your research. Some are well-known international companies, others are of a more | |local nature. | |Aegis - Zeus and Athena's protective shield; modern group of insurance companies (The Aegis Group). | |Ajax - Greek warrior in the Trojan War, who "cleaned up" in...

Words: 5942 - Pages: 24

Premium Essay

Internet

...The Future of the Internet A Compendium of European Projects on ICT Research Supported by the EU 7th Framework Programme for RTD European Commission I nform ati on S oc i et y and M ed ia Europe Direct is a service to help you find answers to your questions about the European Union New freephone number * 00 800 6 7 8 9 10 11 Certain mobile telephone operators do not allow access to 00800 numbers or these calls may be billed. In certain cases, these calls may be chargeable from telephone boxes or hotels. «The views expressed are those of the authors and not necessarily those of the European Commission or any of its officials» A great deal of additional information on the European Union is available on the Internet. It can be accessed through the Europa server (http://www.europa.eu). Cataloguing data can be found at the end of this publication. ISBN 978-92-79-08008-1 © European Communities, 2008 Reproduction is authorised provided the source is acknowledged. Printed in Belgium PRINTED ON CHLORE FREE PAPER The Future of the Internet A Compendium of European Projects on ICT Research Supported by the EU 7th Framework Programme for RTD European Commission I nform ati on S oc i et y and M ed ia ••• 2 Preface 5 priorities identified by the Internet Governance Forum: openness, security, access, diversity and critical Internet resources. The use of the Internet in public policies will considerably grow in areas such as education, culture, health and e-government...

Words: 66329 - Pages: 266

Free Essay

Application of Game Theory in Biman Bangladesh Airlines

...Application of Game Theory In Biman Bangladesh Airlines Application of Game Theory In Biman Bangladesh Airlines Submitted to, XXX Lecturer Department of YYY University of ZZZ Submitted by, Group “Oracles” 17th Batch B section Date of Submission: 19th March, 2012 Dated: 19th April, 201 XXX Lecturer Department of YYY University of ZZZ Subject: Solicitation for acceptance of the Report on “Application of Game theory in Biman Bangladesh Airlines”. Dear Sir, We are very much pleased to submit the report on “Application of Game theory in Biman Bangladesh Airlines” which provides us the opportunity of practicing our theoretical knowledge. Though it is our first such type of report but all the works presented here is done with utmost sincerely and honesty. We have tried our best to make this report holistic and informative enough. Besides this, there may be shortcomings. We would be grateful if you consider those from excusable point. Thanking you Sincerely yours The group “Oracles” Batch-17th Section: B ACKNOWLEDGEMENT For the completion of this we cannot deserve all praise. First of all we like to thank the Almighty Allah who gives us the opportunity to prepare this project successfully. We do believe that it is his blessings on us that we have completed this report in spite of some initial obstacles. We are very thankful to our course instructor XXX. Under his caring guidance we found the completion...

Words: 5777 - Pages: 24

Premium Essay

British Airway

...British Airways Profile Overview Alliances LHR Air Transport Movements LGW Air Transport Movements Awards History Key Events (1987-2005) Board Members Leadership Team British Airways Management Team Employees Brands Departmental Analysis Section 3 - British Airways Fleet Aircraft Fleet Aircraft Delivery Schedule Mainline Fleet Profiles Regional Aircraft Fleet Maintenance Section 4 - British Airways Performance Summary Strategy Social and Environmental Performance Incentive Plans Summary Financial / Operating Statistics Principal Investments Shareholder Information Share Price History Section 5 - Global Partners Overview BA Connect Franchisees oneworld Aer Lingus American Airlines Cathay Pacific Finnair Iberia LanChile Qantas oneworld At A Glance Section 6 - Route Network British Airways Franchisees Section 7 - General Information Airport Three Letter Decodes Outside Advisors Abbreviations & Specialist Terms How To Contact Us 2 3 3 4 4 5 6 6 7 8 89 91 92 93 97 98 99 100 101 102 103 104 9 9 10 10 11 12 13 38 39 40 41 44 47 105 109 110 115 116 118 56 56 57 69 72 73 74 75 75 77 86 87 88 This document has been prepared solely for the purpose of providing information about British Airways to interested parties. It does not constitute an offer to sell any securities and must not be relied upon in connection with any investment decision. The information contained in the document has been compiled in good faith by British Airways from internal and external published...

Words: 59045 - Pages: 237

Free Essay

Management Skills

...Corporate Responsibility Report | 2008 “Bringing Our Best To You” For more than 100 years, corporate responsibility has been at the foundation of Kellogg Company and a key part of our heritage and culture. We are pleased to share this report with you. It provides an overview of our corporate responsibility approach, priorities and targets, as well as a baseline performance review in several key areas. Welcome Welcome to Kellogg’s first global Corporate Responsibility Report. We hope this report provides information useful to our stakeholders, including our consumers, employees, customers, investors, business partners, community members, and governmental and nongovernmental organizations. We plan to publish a corporate responsibility report on an annual basis, expanding and improving upon this first effort. Data in this report are for 2007 except as noted. Although the report focuses primarily on calendar year 2007, it includes discussion of some 2008 events that were particularly relevant to our corporate responsibility strategy. The report covers Kellogg’s wholly and majority-owned operations, and complements other information about Kellogg available on our company Web site (www.kelloggcompany.com) and our nutrition Web site (www.kelloggnutrition.com). As part of our strategic focus to pursue selective growth opportunities, we have recently acquired several new businesses around the world. Those acquisitions are being integrated into our company, and we intend...

Words: 22230 - Pages: 89

Free Essay

English Lit

...The Age of Revolution i789-1848 E R I C HOBSBAWM FIRST VINTAGE BOOKS EDITION, AUGUST 1996 Copyright © 1962 by E. J. Hobsbawm All rights reserved under International and Pan-American Copyright Conventions. Published in the United States by Vintage Books, a division of Random House, Inc., New York. Originally published in Great Britain in hardcover by Weidenfeld & Nicolson, London, in 1962. Library of Congress Cataloging-in-Publication Data Hobsbawm, E.J. (EricJ.), 1917The Age of Revolution, 1789-1898 / Eric Hobsbawm.—1st Vintage Books ed. p. cm. Originally published: London : Weidenfeld & Nicolson, 1962. Includes bibliographical references (p. ) and index. ISBN 0-679-77253-7 1. Europe—History—1789-1900. 2. Industrial revolution. I. Title. D299.H6 1996 940.2'7—dc20 96-7765 CIP VINTAGE BOOKS A Division of Random House, Inc. New York Random House Web address: http://www.randomhouse.com/ Printed in the United States of America 10 9 8 7 6 CHAPTER MAPS 1 T H E W O R L D IN T H E 1780s Le dix-huittime stick doit lire mis au Panlhion.—Saint-Just1 i Europe in 1789 page 309 2 Europe in 1810 310 3 Europe in 1840 311 4 World Population in Large Cities: 1800-1850 31a 5 Western Culture 1815-1848: Opera 314 6 The States of Europe in 1836 316 7 Workshop of the World 317 8 Industrialization of Europe: 1850 318 9 Spread of French Law 320 I T H E first thing to observe about the world...

Words: 21388 - Pages: 86