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A Study on Consumer Preferences for Financial Newspapers
Dear Respondents, We are student of LDRP-ITR conducting a research on Financial Newspapers. Please spare a few minutes to respond to our Questionnaire. We assure you that any information provided by you will be used only for academic purpose.
PERSONAL DETAILS Name: _________________________________________________ Gender: (a) Male (b) Female Age Group: (a) Less than 20 years (b) Between 20 to 30 years (c) Between 30 to 40 years (d) Between 45 to 60 years (e) Above 60 years Occupation: (a) Employed (b) Business (c) Profession (d) Student Qualification: (a) Under-graduate (b) Graduate (c) Post-graduate (d) If others(specify)______________ Number of family members: (a) 2 (b) 3-4 y (c) 5-6 (d) More than 6 Annual income of family (in rupees): (a) Less than 5 lacs (b) Between 5-10 lacs y (c) Between 10-15 lacs (d) More than 15 lacs 1. Rate the following in your order of preference or a scale of 1-10 (Where 1 is highest and 10 is lowest): (a) Newspaper (b) Television y (c) Radio (d) Internet (e) Magazines

2. Do you read any financial newspaper? (a) Yes (b) No (If “yes” then go to question 3. and if “No” then go to question 13.) 3. How do you obtain the copy of financial newspaper? (a) Office (b) Subscription at home (c) Library (d) College Stand (e) Friends/Relatives home 4. Would you be willing to subscribe to a financial newspaper in addition to your English newspaper? (a) Yes (b) No 5. What price would you be willing to pay for a financial newspaper? (a) 1-3 (b) 3-5 (c) 5-7 (d) 7 or more 6. How often do you prefer to read financial newspaper? (a) Daily (b) 2-3 times a week y (c) Only on weekends (d) Occasionally 7. Which financial newspaper do you read? (a) Business Standard (b) Financial Express 8. Who reads the financial newspaper’s in your family? (a) Teenager (b) Adult (c) Senior Citizen (d) All 9. Please rate your satisfaction with Business Standard on the following aspects: (please tick the appropriate box) Highly Satisfied Neutral Dissatisfied Highly Satisfied Dissatisfied Price Quality of Business News Quality of Stock Market News Language Tips for Investments Good Business News

10. Please rate your satisfaction with Financial Express on the following aspects: (please tick the appropriate box) Highly Satisfied Neutral Dissatisfied Highly Satisfied Dissatisfied Price Quality of Business News Quality of Stock Market News Language Tips for Investments Good Business News 11. Please rate the Reliability in the financial newspaper that you read: (a) Highly Reliable (b) Reliable (c) Neutral (d) Not Reliable (e) Highly Unreliable 12. What type of Supplements would you prefer to have along with your financial newspaper? (a) Young (b) Campus News (c) Stock Markets (d) Advertising and Branding (e) Career Opportunities (f) Human Resources World 13. What are your reasons for not reading a financial newspaper? (a) Time Constraint (b) Non availability of financial newspaper in your area (c) Preference for Gujarati Newspaper (d) Not interested (e) Difficult to understand the Language

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