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Manhattan Fish Market Expand to Australia

In:

Submitted By clement00007
Words 2601
Pages 11
1. Melbourne & Perth, Australia
Executive Summary
The purpose of this report is to provide insights into the Australia’s fast casual restaurant industry and the level of competition of Manhattan Fish Market were in the new market, Australia.
Through the brief overview of Australia’s Political, economic, Social, Technological and Environmental factors to gain a better understanding of the external environmental factors of Australia.
With the application of Michael Porter’s three out of five forces of the model, 1. Bargaining power of buyer 2. Threats of substitutes 3. Intensity of rivalries in fast casual dining to access the level of competition that Manhattan Fish Market were to face if it were to decide to expand into Australia.
An overall assessment of the level of competitiveness/profitability of the restaurant industry in Australia will be made from the analysis of Michael Porter’s model.
Lastly, recommending possible ways Manhattan Fish Market could overcome the threats of substitution/ bargaining power of buyers discussed in the report.

Introduction
Australia has been said to have a political system that is highly effective in responding to economic challenges and policy direction. Australia has good trading policies with its neighboring countries and its government open door policy has encouraged various international businesses to set up companies in Australia thus benefitting the Australian consumers from the increased choices. Australia is not involved in any war or conflict with other countries and has positioned itself as a peace keeping force in various Countries. Australia’s strong economic growth rates are higher than that in most countries including the US and UK. Australia’s gdp per capita is 64,500 USD as of 2015 and is ranked fifth in the world. As of 2016 the population of Australia is roughly around 24,085,700 and is

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