...case. We would also recommend including the following missing points into SWOT: One of additional strengths that we would include is the high quality of the ice cream and “super premium” ingredients that Marble Slab uses in its products. Penny Thomas can use this strength to the benefit of her promotion strategy to stress brand differences to better position the franchise against its competitors. Another strong characteristic of a franchise is assistance with expertise in areas like financing, real estate and marketing. This is a major advantage for a startup company, where potential financial risks can be minimized due to backing by the head company. A weakness that was not pointed out is relatively high pricing of Marble Slab offerings. This weakness indicates that Penny Thomas will have to target a market of customers who would be willing to pay for “affordable luxury.” An additional opportunity that we would suggest to list is changes in tastes. While the rich and flavorful taste of original ice cream is still more appealing to the majority, there might be an increase of followers of ongoing trends towards healthy eating. This trend can negatively affect ice cream sales. We can also suggest two more threats that can possibly affect Marble Slab franchise operations in the future. The entrance of...
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...Penny Thomas is planning to open Marble Slab Creamery’s 37th franchisee in southern Ontario. Marble Slab is known for its fresh daily ice cream, imported high-quality toppings/mixins, and the final blending procedure that is done on a marble granite slab. Her main goal includes achieving fiscal year end revenue of $400000, maximizing product awareness and ensuring a loyal consumer base. The market for ice cream remains strong despite the economy collapsing into a recession. Ice cream is viewed by many as an affordable treat and more prime locations are opening up for new franchise units. The society is moving towards a healthy, wholesome lifestyle that fit directly to Marble Slab’s promotional campaign. The freshness, customization, premium quality and long shelf life differentiate Marble Slab from its competitors and stand competitive in the market. Marble Slab targets young adults aged 15 to 24 years since this demographic values quality, individuality, health and are brand conscious, trend followers. They are usually affluent, pleasure seeking, easily influenced by media, and more prone to impulsive purchasing. In order to increase product awareness and consumer base, it is suggested that Marble Slab take on the following recommendations: Locate in the Thornhill outdoor outlet in Vaughn and open a drive-through for convenience. Open a retail line for product exposure Change catering prices but remain consistent with other franchisees Continue differentiating...
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...Marble Slab Creamery, is a internationally managed restaurant located in Le Mall Sin El Fil, Le Royal Hotel Dbaye, Alley, City Mall Dora specializes in serving all natural ice cream. Marble slab is located in a prime location (Malls) which causes some problems because not everyone is willing to go to a Mall just to eat ice cream thus having a low market share especially in the presence of competition such as “Gelato” and “Bouzza Bashir” which are independent shops. In a culture like ours people are prone to eat from places that are more affordable and have been in the market for a years. Marble Slab opened their first store in City Mall on 2008, Marble Slab delivered high quality customer service, along with high quality ice cream. Having no advertising made it harder for people to know more about Marble Slab thus making it harder for them to reach a large number of their target audience. Marble Slab started to get known from people that go to the malls, which are mostly mothers of children and teenagers that hang around in the food courts at malls. Marble Slab did not just offer great quality ice cream but also offered cakes and catering for different events, different kinds of cones and brownies. As mentioned before Marble Slab did not have any advertising so anyone that wanted to know more about the products had to visit their Facebook page or their website. Marble Slab’s technique revolves around having a fun experience from the moment you enter the shop till you...
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...POLITICAL “Penny Thomas an MBA graduate acquired the ownership rights to Marble Slab Creamery franchise located in Ontario, Canada” (Zatsman & Grasby, 2009, p. 1). “NexCen Brands Inc. owned the Marble Slab but played small role in the daily operations of their locations” (p. 2). In an ice cream industry, any changes in regulatory for foods such as diary could force changes in this type of business. But since “assistance is given in terms of financing, real estate and marketing, and because the store is backed up by a large well-established company” (p. 2), her franchise have the ability and privilege of financial risk of any financial disaster being reduced and the consequences of being not as much severe. This acts as a safety net for Thomas’ store, which is helpful and the store can feel more secure. ECONOMICAL When global economic strike, for instance in U.S, it affects the economic outlook and result to people spending less. A recession in United States “raises fear on how the Canadian economy will be affected later with the decline in Canadian exports and commodity prices (Zatsman & Grasby, 2009, p. 3)”, and this could possibly hit the country’s economy. This instability increases concerns for the business, might hurt in the future because if recession does hit, less consumers will be able to afford the “high quality, super-premium” (p. 1) of Marble Slab so sales will decline. Also the business deals with “dairy products, commodity products such as cocoa and sugar...
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...Marble Cluster Strategy February 2006 CCCA OTF Confidential Information — Copyright © 2004 by OTF Group, Inc Afg Marble DGE 01-06 1 Agenda Introduction to the OTF Group & the Afghanistan Competitiveness Project Step 1: Situation Analysis Step 2: Setting Goals Step 3: Understanding Marble Buyers’ & Importers’ Needs Step 4: Articulate Afghan Marble Positioning Step 5: Develop Action Guidelines Afg Marble DGE 04-09-05 2 OTF Confidential Information — Copyright © 2004 by OTF Group, Inc 1 Who is The OTF Group? The OTF Group (OTF = On The Frontier) is a private sector consulting firm that provides cutting-edge solutions to help firms and industries in emerging markets confront the challenge of developing successful business strategies. Confidential Uganda Trade Statistics Analysis Fixed Investment as a Percentage of GDP Uganda’s Fixed Investment as a Percentage of GDP vs. Selected Nations, 1981-1995 Japan Korea, Rep. Tanzania United States Kenya Sudan Uganda Zair e 50% Tension Moral Purpose OTF Client List (Partial) World Bank Group 40% Percent of Nation’s GDP 30% 20% Leadership 10% 0% 1 981 1983 1985 1987 1989 1991 1993 1995 '89 '91 '93 Receptivity Note: Statistics for years not represented on the chart were not reported Source: World Bank, World Development Indicators, 1997 XCG-ACM-Uga nda- 4-2 0-98 -JR 4 Copyr ight © 1 998 M onito r Comp any, In c. — Confid ential — CAM ...
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...MARBLE INDUSTRY IN TURKEY SİNAN ÜNLÜ S000192 FATİH YILMAZ Mezunlar Grubu 2014 INDEX EXECUTIVE SUMMARY…………………………………………………………………3-4 DESCRIPTION OF SECTOR AND PRODUCT…………………………………………5-6 GENERAL INFORMATION ABOUT SUPPLY AND DEMAND……………………...6-10 Turkey’s Natural Stone Reserves Turkey’s Natural Stone Production Conditions Turkey’s Marble and Tiles Production Capacities and Conditions TURKEY’S NATURAL STONE FOREIGN TRADE……………………………10-11 Import Export Turkey’s Demand for Finished Goods SWOT…………………………………………………………………………………..12-15 PORTER’S FIVE FORCES…………………………………………………………..16-19 MARBLE SECTOR IN THE WORLD………………………………………………19-20 CONCLUSION…………………………………………………………………………21 BIBLIOGRAPHY……………………………………………………………………….22 Page 2 Mezunlar Grubu 2014 Executive Summary Natural stones have been a symbol of civilization for ages and societies use marble for art, buildings and their living areas and we know that natural stone industry is one of the oldest industry on the world. In these days, usage of marble is increasing and this situation brings marble sector important situation in Turkey. Companies who doing business in this sector, face of some competition because building materials are becoming every day more popular. Natural stone industry is one of the potential profitable industry in the world. Page 3 Mezunlar Grubu 2014 In local and international marketing managers decide that how they will increase their sales and they should analyze industry and realize...
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...Afghanistan’s Marble Industry Critical Success Factors 2012 Online MBA Study Report By: Mohammad Aman Nawabi Navid Miakhel Mohammad Aziz Taher Elyas Ghiasi Contents Introduction ...................................................................................................................................................... 3 Literature review .............................................................................................................................................. 4 Methodology .................................................................................................................................................... 4 Marble in Afghanistan ...................................................................................................................................... 4 Production Process ........................................................................................................................................... 8 Marble & Onyx Production Process .............................................................................................................. 8 Cutting to Pieces ....................................................................................................................................... 8 Shape Cutting............................................................................................................................................ 8 Grinding and Rubbing .....................................
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...Extra Counting Practice 1. A fair coin is tossed 10 times. (i) Find the probability of getting exactly three heads. (ii) Find the probability of getting 3 or fewer heads. SOLUTION: We set it up by counting how many things are in the sample space, then count how many ways of getting the three heads. For each of the 10 coin tosses, we have either a head (H) or a tail (T). Therefore, there are 210 strings in the sample space (and each is equally likely). To count how many ways we get exactly three heads, we might think about the number of ways of selecting three out of 10 slots- Those we will take to be the H, the rest will be T. This is 10 . Overall, 3 10 3 210 ≈ 0.117 From this, the solution to part (ii) will be: 10 10 10 10 + + + 3 2 1 0 210 ≈ 0.17 2. A class consists of 15 boys and 30 girls. Ten students are selected at random for a special committee. Find the probability that exactly three boys are selected. SOLUTION: First, how many “objects” are in the sample space? We are choosing 10 students from the 45, so: 45 . 10 Now we need three boys, and the number of ways of selecting them will be 15 3 . If we could not tell the girls apart, we’d be done- But of course we can choose them apart. Therefore, we also need to account for the number of ways we can put 7 girls on the committee, which is 30 . 7 Altogether: 15 3 30 7 45 10 ≈ 0.29 3. We will deal all the cards of a standard deck (52 cards) to 4 players (so...
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... Em you saw her bathing on the roof C D G Em her beauty and the moonlight overthrew you G C D she tied you to her kitchen chair Em C she broke your throne and she cut your hair D Bm Em and from your lips you drew an Hallelujah C Em C G D/F# G Hallelujah Hallelujah Hallelujah Hallelujah G Em baby I've been here before G Em i've seen this room and I've walked this floor C D G Em i used to live alone before I knew you G C D and I've seen your flag on the marble arch Em C and love is not a victory march D Bm Em it's a cold and it's a broken Hallelujah C Em C G D/F# G Hallelujah Hallelujah Hallelujah Hallelujah G Em there was a time when you let me know G Em what's really going on below C D G Em but now you never show that to me do you?...
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...Marble Challenge 1) Identify the Problem- The marble has to travel for twenty-five seconds or greater. 2) Gather Information- If we use cardboard, it will slow down the time but by using the folder, it will increase the time the marble travels. 3) Generate Possible Solutions- By testing different possible designs, we can generate a solution as to how the marble will travel for the twenty-five seconds. 4) Select the best Solution- We had two main solutions and tested both of them. One was a zig-zag structure but as we tested it, the cardboard became too flimsy and our second structure was to build the zig-zag in a base that would support it, and that was our end product because we knew we had found our perfect structure. 5) Implement Selected Solution- (Turned in) 6) Evaluate- As we tested our structure, we came to conclusion that the marble only traveled 17 seconds but our design was successful in my opinion because the marble had potential to go the full 25 or even longer with a few tweaks. It could’ve ended differently but unfortunately, we did not solve the problem. A) The positives I took away from this project were that our design actually worked the way we planned. Through the building process and testing it, everything came out the way we hoped and although the marble didn’t travel the full twenty-five seconds, we were successful and positive on the design and structure. B) The negatives I took away from this project were...
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...1. Temple of Hephaestus/Theseion 2. Athens, Greece 3. The designer of the Temple of Hephaestus is unknown. The architect who built it was also the architect of The Parthenon. 4. The Temple of Hephaestus was first started being built in 449 BC, it was finished in 415 BC. 5. There were not that many different kinds of materials that built the Temple of Hephaestus. The main material was pentelic marble. The lowest step of the crepidoma was made from limestone. The decorative sculptures were made from parian marble which is more expensive. The ceiling is made from wood and the roof tiles are made from terra cotta. 6. The temple was turned into a Christian church in the 7th century by the Byzantine Greeks. It was dedicated to Saint George. It was officially called a Christian Temple of Athens in 1690 til 1834. The temple was referred to as the Church of St George Akemates. In the 19th century the Temple of Hephaestus was used as a burial place for non-Orthodox Europeans. The Temple of Hephaestus represented the ancient Greek Doric architectural style. 7. The area around the Temple of Hephaestus is very green; there are lots of trees and soil surrounding the temple. It is located at the top of a giant hill. The temple overlooks the city of Athens. 8. The Temple of Hephaestus is architecturally significant because it is the most well preserved temple. It is still in very good shape and it hasn’t had to be completely rebuilt. It is historically significant...
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...Images of Hellenism March 4, 2014 The Elgin Marbles: Fact or Feeling? “In a confrontation between Greece and Britain over the marbles, Greece is clearly the sentimental favorite.” – John Henry Merryman “The Elgin Marbles.” “The Parthenon Marbles.” “The Marbles.” Regardless of their description, these works of art are inarguably controversial. The debate surrounding the marbles is heated and far from reaching conclusion. Today, the controversy takes the shape of public protests, press releases from public figures, web-campaigns, and popular media coverage. Why is it that so many in the past have cared, and so many in the future likely will care, about the marbles? Perhaps they offer insight into the human condition, providing us with a global and cultural identity. Or maybe we simply enjoy the aesthetic appeal. Yet the reasoning behind a global interest in the marbles is not what lies at the heart of the controversy. The real issue is ownership. And allowing arguments based on national sentiment rather than legality and preservation to dictate the fate of the Elgin Marbles is irresponsible and, to some degree, disrespectful. Before a meaningful exploration of ownership can be pursued further, critical details regarding the actual acquisition of artifacts must be examined. First of all, Thomas Bruce (more commonly known as the Seventh Earl of Elgin, or Lord Elgin), and his crew brought back to Britain 247 feet of the 524 foot long Parthenon frieze. In addition to the...
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...Argument of the Parthenon Sculptures The debate surrounding the ""Parthenon Marbles" has existed for quite some time now; the debate has created two opinions. There are those who believe Mr. Thomas Bruce, the seventh Earl of Elgin intentions where to rescues the sculptures from the certain destruction of the Turks who ruled Athens at the time. Then there are those who view his actions as disrespectful. It appears Elgin's intentions were dual in nature, him being a lover of art, seized the opportunity to help himself financially as well as an opportunity to gain a positive, (he had hoped), notoriety among his countrymen. The sculptures were first displayed in "London in 1807"(1). The two opinions took flight after a Scottish poet; by the name of Lord Byron condemned his efforts, which cause some to revisit the morality of it all. The Grecian government has persistently requested the sculptures be returned. The sculptures need to be returned to the Grecians. Firstly, as stated by, Jonathan Jones, "The sad truth is that in the British Museum, the Parthenon sculptures are not experienced at their best."(2) Although the sculptures offer insight to the Western world of its history, the Greek people have a moral right to have the symbols of their history on their soil for their people young and old to learn and to have a sense of national pride. Secondly, "It is believable that the Turkish authorities on sight were bribed. Owen Jarus stated, "Elgin never acquired the permission...
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...Art Paper Assignment For this assignment, I really wanted to specifically choose three pieces that conveyed not just my senses, but rather, I wanted something to reach out and pull me in, like a moth drawn to flames. As naïve as this might sound, I searched for pieces that had a certain quality that would take my breath away, make me feel as if time had stopped; I guess what I was searching for was something that appealed to my emotions. Even though the museum was filled with many beautiful pieces of art, I only found one piece that stood out and grabbed me in the way that I wanted. With the other two pieces that I chose, I found myself asking why the artists of those pieces would go about doing things in the way that they did. I found myself drawn to the last two pieces, not in an emotional manner, but rather enthralled by an intellectual curiosity. Regardless of the way I was drawn to each piece, I found the analysis of piece to be equally interesting. I will describe, to the best of my abilities, the physical description of each piece, their individual significance, what the pieces conveyed, and my personal reflections on each of the pieces. The artist of the first piece, entitled “Motherhood” (1930-1931), is Roberto Montenegro, a Mexican artist (1885-1968), and it was done through the medium of watercolor on paper. The first thing that is noticeable in the painting are the two figures, one feminine and the other masculine, that are seated with their backs against...
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